Syed Aarif Hashmi

Redsilver Technology Pvt. Ltd. are an IT products, solutions and services firm based out of Bangalore. Our technology and solutions focus are in the areas of Industrial Automation, Engineering, Process Analytics, Data Analytics, Machine Learning and AI.

Responsibilities and achievements:

-Drive market reach and business growth across India market addressing Corporates, MNC’s, Defense and Academic Sector.
-System Modelling and Simulation tools-in the areas of Data Visualization, Scripting, Multi-disciplinary System Modelling, Embedded Systems development and ANSI C Code generation.
-Expand/streamline Distributor/Channel Partner network for market expansion into Defense, and Academic, MSME markets across India.
-Work with Chip manufacturers (TI, Microchip etc.) - embedded systems and C Code generation support to their range of microcontrollers
-Work with SW/HW vendors-HILS, Requirements, Code Validation, eMobility, ISO related-tool support for various standards-Defense (DO), Auto Industry (AutoSAR), Aerospace, ISO (26262) etc.

Responsibilities:
 Independent Consultant and advisor for organization re-structuring, business, finance etc.

Promote the companies flagship products in the area of Data Quality, StarDQ, and Business Intellingence and Reporting solution StarBI in the GCC countries.

The responsibility includes developing a Marketing and Sales strategy to promote these products in the local market.

Business development and revenue generation with focus on areas like product engineering, software development services, application migration and professional services focusing on areas like Cloud Computing, Web Portal solutions, Web Application development and Mobility solutions using technologies like Liferay, Webshpere, Microsoft etc.

Drive new customer engagement and manage existing customer account to improve repeat customer revenue.

Drive revenues from focused verticals with strategic planning and execution of strategies for developed markets like US, Europe, Middle East and APAC.

Responsibilities and accomplishments:

P&L responsibility for the India office and APAC operations. Lead and manage the sales, marketing, software development, OEM, finance and administration teams.

Planned and executed business development plans focusing on industry sectors like Oil & Gas, Pharmaceuticals, Chemical Industry, Food & Beverage in the India/APAC market for UnscramblerX Multivariate Data Analysis (MVA) product.

Responsibility included increasing market reach for solutions offering around Multivariate Data Analysis (MVA) and UnscramblerX to existing and new customers. Focussed on areas like New Product development (NPD), Quality by design (QbD), Process Analytical Technology (PAT) for industries like Pharmaceutical, Oil & Gas, Chemical, Food & Beverage, Paper and other Manufacturing industries.

Successfully executed a product sales and solutions business plan generating a Y-o-Y growth for two quarters of 60%

Responsibilities and accomplishments:

Responsible for business development and strategic planning for the launch of new products into the emerging markets region constituting countries like India, China, East Europe and Africa. Planned and executed go-to-market strategies with defined market segmentation and revenue opportunities for the enterprise based software application, Converged Facilities Management Solution (CFMS).

Focus was on new products or customizations for the new growth emerging markets to overcome challenges in terms of infrastructure and technological maturity which varies for A, B and C class cities.

Go-to-market strategy and approach involved focusing our solution for multi-locational Large Construction firms, Facilities Management firms, Retail Chains, Hotel/Hospitality chains, Hospital/Healthcare, Entertainment/Cinema, Banking, Telecom, Fast foods, Cafe’s etc.

Generated business opportunity in the range of US$10 million in the emerging markets region during the short duration

Accomplishments - Organizational:

Part of the management team, instrumental in growing the organization from a sub US$10 million private limited entity to a US$ 100 million (as on March 2009) listed entity on the Bombay Stock Exchange.

Cranes is the only Indian software product company (focusing on Business Intelligence, Statistical Data Analysis, Data Visualization, FEA/Engineering, DSP/Embedded domains) with 22 in-house software products, 350, 000 global customers, 700+ employees and 14 subsidiaries and channel partners spread across US, Europe, UK, India and APAC.

Part of the 7 member Executive Council team that monitored and mentored individual SBU’s to growth averaging US$ 25 million in revenues and 14%-28% year-on-year growth between 2004-2009

Part of the management team responsible for identifying products for acquisition. Involved and majorly successful in the post acquisition integration of teams, products, managements across cultures

Revenue generation and Business development in the European market from software services
•Generated prospects like Spider Software-UK, Zurich Financials-Switzerland in the 3 months that was associated with Eximsoft.

Executed software development projects in areas of Enterprise Reporting, Business Intelligence, ERP, Software Porting and Data migration and Intranet and Web based e-commerce solutions

Promoted products and services in ERP/SAP R/3, Datamining and Business Intelligence around Holos, Application porting and Data Migration, Intranet and Groupware Solutions around Lotus Notes, Network Enterprise Management Solutions, Backup/Storage and SAN Solutions

Planned and executed marketing and sales strategies addressing Corporates, Defense, Educational, R&D Institutes etc. Organized seminars, events, road shows addressing the SME segment
•Started off as a Marketing Executive and grew to the post of Sales Manager. Was the ’PCL National Champion’ for achieving highest revenues selling Computer hardware for the year

Responsible for selling computer software & hardware solutions