Tala Kummosani

o Develop the marketing and communication strategies for the holding and the subsidiaries.
o Responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership and events programs.
o Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
o Analyze and respond to trends in the sports & fitness sectors to ensure strategies can adapt.
o Ensure all corporate design and visual identity is effectively managed.
o Ensure the organization engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness.
o Working with other members of the Senior Management Team to identify and drive business development opportunities and raise the profile of fitness clubs.
o Liaising with sales and public relations teams to align objectives.
o Growing and developing the in-house marketing & communications team.
o Develop a marketing plan and oversee its day-to-day implementation.
o Ensure the department is effective in producing publications, maintaining an effective website, obtaining positive media coverage, maintaining an effective online presence, and creating a visible presence in the community.
o Provide and execute exemplary crisis communication strategies as needs arise.
o Manage operating budget for Marketing and Communications team. Prepare and maintain campaign budgets, reports, records, and confer regularly with the CEO.
o Develop branding initiatives and internal communications.
o Lead the marketing & communications team in Jeddah, Riyadh & Egypt.

o Manage company brand and reputation.
o Create and launch press releases and marketing campaigns.
o Contact members of the media to set up interviews with company
representatives.
o Ensure that all opportunities for the CEO are fully vetted.
o Drive corporate strategy and message development, pitch and
announcement strategies.
o Determines communications strategy and execute programs to deliver
communications objectives throughout the organization.
o Develop communication strategies for delivery of corporate culture and
business strategy.
o Manage media relations and maximize media opportunities.
o Develop strong relationships with media representatives and influencers
o Develop delivery and packaging plans for corporate messages.
o Develop internal publications such as newsletters, releases, planned
publications, on-line, video, special projects and assignments.
o Schedule and distribute content on social media channels to ensure wide
audience reach and high levels of interaction.
o Manage company’s events such as: Al-Diwaniah
o Manage company’s crisis communications
o Managing the communications budget.
o Enhance the CEO profile
o Media training for C-level
o Assisting the company in developing, managing and altering corporate
social responsibility policies.
o Align the external communications with the internal communications.

o After I finished my probation period with SAED Alraida, the Chairman & CEO of Al-Dabbagh Group, H.E Amr Al-Dabbagh asked me to join his team as an Internal Communications & PR Manager to the chairman’s office and the Group Holding.
o Established a communications strategy and ensured it is consistent and reflects the organization’s strategic vision.
o Prepared the department policies and procedures, yearly communication plan, action plan, and global budget.
o Worked closely with each department within the holding and the group companies to ensure communication consistency.
o Suggested what information should be presented to employees across the group companies and supported the ideas with research and experience.
o Refined core messaging to ensure organizational consistency in all aspects of communication including development, organizing, and education.
o Worked on digital media activities (digital brochures, E-books, and holiday greetings).
o Handled the internal communication response to crisis situations.
o Ensured employees from across the group are engaged in the company’s initiatives.
o Help built a culture where two-way internal communication is fundamental and integral to the success of the organization and its staff, and where communication is seen as the business of every staff member.
o Planned and implemented a range of high-profile forums and conferences.
o Organized an annual recognition event for more than 3000 employees in Saudi Arabia.
o Held an annual leadership summit in different countries with the help of London Business School to recognize the top 100 employees/leaders within the group, conducted internal sessions with all the CEO’s and built internal awareness of Al-Dabbagh Group activities.
o Engaged Al-Dabbagh employees with the Chairman through a series of Road Shows across the world; where the chairman presents the company values and ecosystem.
o Planned and executed the employee's reward, appraisals, and recognition system within Al-Dabbagh Group companies.

o Achieved financial growth based on the assigned target scheme.
o Built key customer relationships, identified business opportunities, negotiated and closed business deals.
o Worked with the internal team, marketing staff, and other colleagues to increase sales opportunities and thereby maximize revenue for the organization.
o Targeted new potential customers.
o Supervised existing clients and ensured they stay satisfied and positive.
o Handled objections by clarifying, emphasizing agreements and working through differences to a definite conclusion; used a variety of styles to persuade and negotiate appropriately.
o Presented new products and services and maintained existing relationships.
o Worked with technical staff and other internal colleagues to meet customer needs.
o Arranged and participated in internal and external client debriefs.
o Identified opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

o Networked with a range of stakeholders including customers, colleagues,
suppliers and partner organizations.
o Communicated with target audiences and managed customer
relationships.
o Sourced advertising opportunities and placed adverts in the press - local,
regional, national and specialist publications - or on the radio, depending
on the organization and the campaign.
o Managed the production of marketing materials, including leaflets,
posters, flyers, newsletters, e-newsletters, and DVDs.
o Liaised with designers and printers.
o Organized and attended events such as conferences, seminars,
receptions and exhibitions.
o Contributed to, and developed, marketing plans and strategies.
o Secured sponsorship for different events.
o Managed marketing budgets.
o Worked as an Acting Secretary of the Board.
o Managed office financials.
o Developed job descriptions and person specifications, prepared job
adverts, checking application forms, shortlisting, interviewing and
selecting candidates.

o Provided customers with competent, timely, and error-free services in the
area of account opening & account management.
o Consistently met and exceeded service standards set for the customer
services area by taking ownership of customers’ problems and handling
it until final resolution.
o Followed branch processes & policies and reported deviation to my
immediate supervisor.
o Guided customers regarding the right product to meet their needs and
cross-sell other products and services to existing customers.
o Effectively controlled the delivery of ATM cards, checkbooks and PIN
mailers to customers.
o Provided constructive & constant feedback on improvement of products,
services, systems which may either reduce cycle time or costs or enhance
customer satisfaction or increase controls & reduce risks.

o Managed the showroom which is a renowned lifestyle department store
owned by one of Saudi Arabia’s top businessmen.
o Prepared the contracts.
o Ensured all items support the company image and goals.
o Maintained a good working relationship with all suppliers.
o Ensured that product lines are marketable to the target audience.
o Display designer.
o Analyzed market reports.
o Attended various fashion shows.
o Identified and developed the fashion themes and items for each season

o Organized meetings to introduce new clients to the business.
o Achieved the monthly target 40, 000 pounds.
o Database entry.
o Followed up with past clients and appointments.
o Maintained a good working relationship with all clients.
Bank Teller
Saudi Fransi Bank / Jeddah, Saudi Arabia / 3 Months
o Coop training.