Asst. General Manager
Timepiece360, E-commerce
Total years of experience :15 years, 8 Months
Commercial and Operations:
- Ensuring TP360 is on track to achieve its financial targets through monitoring P&L and improvement of KPIs
- Managing a team of 22 ppl from Commercial, Operations, Marketing, and Service Center to achieve a growth of +30% YoY through increasing the procurement and sales of high ARPU watches (avg. AED 50K) and the implementation of Sales programs including Bundling, Trade-In, partnership campaigns, and Campaign Offers
Marketing:
- Directed the Marketing department (Social Media, Digital Marketing) to enhance online content and optimize paid ads which led to an increase of +308% stories & +54% post interactions on IG, +65% website clicks, and improved Ad Strength campaigns from average/poor to excellent
- Developed partnerships with luxury hotels (ex. Burj Al Arab, Al Qasr), Jewelers (ex. Cara), Swiss watch makers (ex. Daniel Wellington, Lum-tec), and bespoke tailors (ex. Kachins) to target new affluent customers
- Utilizing the Online Customer Database and Relationship Management via HubSpot to engage 20K clients through marketing activities such as booking links, automated emails (ex. reminders, recalls, abandoned shopping cart reminders), Trust Pilot review reminders, enhancing CTA on all platforms, and sending email marketing campaigns
- Created multiple online live auction events (ex. The Collectables) with a 360-marketing campaign and collectible watches that gained 300 new members and contributed to 12m in sales
Technology:
- Worked with the Development team to eradicate web issues that decreased lag time by 8s, eliminated app down time, and rolled out an updated app version with access for 3rd party sellers
- Driving the digital transformation strategy using NetSuite and MS Productivity Suite by creating a ticketing system that automates and organizes interdepartmental workflows in TP360 (Marketing, IT, Development, Finance, Admin); resulting in the reduction of repetitive tasks and transforming into an automated & paperless environment
- Set the 2018 strategy; restructured the Business Development process from the ground up, identified key clients, reconnected with existing contacts and used a multiple touchpoint strategy to ensure a steady flow of incoming briefs across different verticals
- Diversified portfolio inclusive of digital experiences, experiential activations, exhibitions, live and virtual events with a selling point in technology. Formed Partnerships and contracts with key clients to ensure business continuity
- Secured AED 32 million in brief value while increasing lead generation by 50%
- Optimized industry trends to develop the 2016-2018 strategy; secured revenue streams by building strategic relationships with existing clients and generating new leads
- Established the internal team strategy to help secure approximately AED 34 million in brief value for 2018 only
- Increased viable lead generation by 60% and contributed to overall revenue for 2018
- Secured annual target by revamping procedures, set up a tech-focused experiential department
- Provided a boost in new and repeat business by introducing new experiential platforms, concepts, and technologies
- Led a team to manage the full-scale logistics and operations; including, sourcing and managing suppliers, establishing equipment and technology contractors that brought the activations to life while managing budgets
- Enrolled as an Advertising and Promotions Manager and was promoted to a Key Account Manager in 2011
- Grew Nestlé’s business with Lulu Hypermarkets by 30% in 2 years (20% above forecast)
- Empowered brand recognition by promoting Baby Food, Coffee & Beverages, Breakfast Cereals, Confectionary, Dairy and Culinary categories; and enhanced Nestlé share in Lulu categories by +0.7 share points (EPOS data)
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