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Emina Khalid, MARKETING SPECIALIST

Emina Khalid

MARKETING SPECIALIST·PERNA SALON

United Arab Emirates

Bachelor's degree, Digital Marketing

Work experience

Total years of experience: 2 years, 8 months

MARKETING SPECIALIST

December 2024 - Present

PERNA SALON

Abu Dhabi, United Arab Emirates

December 2024 - Present

• Collaborated with a videographer/photographer to create high-quality visual content.
• Managed social media for the salon, building its online presence from the ground up.
• Developed and implemented a content creation strategy, including recruiting models for
promotional campaigns.
• Handled print media materials to enhance local visibility.
• Conducted influencer research to identify potential collaborators for increased brand
awareness.
• Designed and executed a comprehensive marketing strategy to establish the salon in the
market.
Company industry:
Personal Services

SOCIAL MEDIA FREELANCE

November 2024 - December 2024

UNIITY / UNIFEST

Dubai, United Arab Emirates

November 2024 - December 2024

• Managed Instagram account for one month, building momentum for the December 28th
event.
◦ Content Creation: Filmed, edited, and published videos, while developing a detailed content
calendar.
• Copywriting: Crafted scripts and captions for video content to drive engagement.
Results Achieved:
1.Views reached: 1.7M
2.Interactions: 56.1K
3.New Followers: 2, 944
4.Content Shared: 133
• Executed paid ads to boost awareness and event visibility.
• Worked collaboratively with a dedicated team to ensure seamless content production.
Company industry:
Events Management

SOCIAL MEDIA FREELANCE

November 2024 - November 2024

MEIDAM

Dubai, United Arab Emirates

November 2024 - November 2024

• Managed Instagram account for the event over 3 days, driving significant growth and
engagement.
• Live Content Creation: Posted live reels, stories, and user-generated content (UGC) for
comprehensive event coverage.
Key Metrics Achieved:
1.Accounts reached: +97.1%
2.Accounts engaged: +206.5%
3.Total followers: +16.0%
4.Total message contacts: +204.9%
• Collaborated with a 10-person production team to deliver high-quality media and social
content.
Company industry:
Events Management

DIGITAL MARKETING SPECIALIST

September 2023 - January 2024

NOVA MEDICAL CENTER

Abu Dhabi, United Arab Emirates

September 2023 - January 2024

Managed and grew social media accounts, increasing reach and followers by +81.6%.
Created and edited social media posts, videos, and graphics.
Collaborated with all departments to ensure cohesive brand representation.
Designed and distributed marketing materials like brochures and flyers.
Coordinated offline marketing activities with local events and facilities.
Analyzed KPIs and Google Analytics to measure marketing campaign effectiveness.
Company industry:
Medical Clinic

MARKETING & STUDENT HELP CENTER INTERN

January 2023 - February 2023

ABU DHABI UNI.

Abu Dhabi, United Arab Emirates

January 2023 - February 2023

Assisted with questions at reception, filling applications for new students.
Learned Life skills, degree audits, add/drop, and letter registration
Registered & supported expected graduation letter
Applied students for a make-up exam & checked for graduation clearance
Prepared Re-admission & Re-enrollment
Applied for grad online & withheld their ability to register for further semesters
ID card software usage and scanner usage
Created a Video for the first female school tournament.
Content creation for social media with Malik (innovation center shooting vid).
Created a barcode that had advisors office directions.
Analyzed monthly social media report for January with Malik
Company industry:
Public Administration

MARKETING INTERN

December 2022 - January 2023

AYLA HOTELS

Abu Dhabi, United Arab Emirates

December 2022 - January 2023

Created a marketing research survey for a Christmas tree event
Produced videos and content for the Christmas event & blood donation campaign
Participated in analyzing social media tools such as the meta business suite
Helped organize the Christmas tree event
Company industry:
Hospitality & Accomodation

SOCIAL MEDIA FREELANCER

August 2022 - September 2022

PLANETS NURSERY

Abu Dhabi, United Arab Emirates

August 2022 - September 2022

Increased Instagram followers by +8.9% in 1 week
Engaged accounts rose to +313%
Produced a video for their new opening branch
Enhanced and Edited their Google business profile
Expanded Instagram reel views from 184 to 379
Company industry:
Primary, Prep, & Secondary School

MARKETING INTERN

July 2022 - August 2022

AYLA HOTELS

Abu Dhabi, United Arab Emirates

July 2022 - August 2022

Created content for social media
Increased Instagram reel views from 400 to 1, 700
Developed a plan to enhance the user experience for Instagram
Initiated a campaign for their new opening restaurant
Company industry:
Hospitality & Accomodation

PHARMACY MARKETING INTERN

June 2022 - July 2022

AL AIN

Abu Dhabi, United Arab Emirates

June 2022 - July 2022

Created a campaign for their number called Dear Health
Generated content for 71 pharmacy social media platforms
Calculated engagement and analyzed social media insights
Utilized marketing budget efficiently
Company industry:
Hospitality & Accomodation

Education

UNIVERSITY OF ABU DHABI

May 2023

May 2023

Bachelor's degree, Digital Marketing

United Arab Emirates

GPA (point): 3.8 out of 4

GPA (point): 3.8 out of 4

Skills

SEO

Expert

Advertising

Expert

Content Planning

Expert

Social Media

Expert

ADVERTISING

Intermediate

DETAIL ORIENTED

Intermediate

QUICK LEARNING

Intermediate

RESEARCH

Intermediate

HONESTY

Intermediate

DIGITAL MARKETING

Intermediate

SOCIAL MEDIA MARKETING

Intermediate

DATA ANALYSIS

Intermediate

KEY PERFORMANCE INDICATORS KPIS

Intermediate

MARKETING MANAGEMENT

Intermediate

BUDGETING

Intermediate

COMMUNICATION SKILLS

Expert

CONTENT MANAGEMENT

Intermediate

CREATIVE

Expert

EVENT MANAGEMENT

Beginner

LEADERSHIP

Intermediate

office work

Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

German

Beginner

Bosnian

Intermediate

Training and Certifications

Certifications
Bloomberg
Nov 2021

Hobbies and interests

Creating Content
Adobe After Effects
Copywriting
Playing Musical Instruments
Photography
Reading