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umair khalid, Export Sales Executive

umair khalid

Export Sales Executive·IFFCO

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 3 years, 4 months

Export Sales Executive

August 2016 - January 2017

IFFCO

Dubai, United Arab Emirates

August 2016 - January 2017

 Managing sales within the assigned territories (Pakistan, Iran, Uzbekistan and Afghanistan) to support sales manager in meeting Brand wise and Channel wise sales targets, in line with annual business plan.
 Responsible for Personal care sales volume and profitability for allocated territory as per AOP.
 Managing the receivables and ensure collection within the specified credit limits.
 Managing the relationship with the existing customer and achieve the targeted volumes and gross contribution.
 Developing new customer for entire range of products within the responsible territory.
 Surveying and analyzing the market to generate import data, competitive analysis, price structure, size and packaging definition across personal care products.
 Forecasting and procure sales orders. Ensure their incorporation in the production and shipments plans.
 Defining opportunity fairs.
 Analyzing and finding out tender business.
 Generating monthly report: Budget vs. Actual, Competition analysis, general trade conditions, customer sell out and stock.
 Increasing the portfolio of current customer with new products range.
 Engaging the market team for local communication and marketing research methods.

Company industry:
FMCG
Job role:
Sales

Territory Sales Executive

May 2013 - February 2016

Reckitt Benckiser

Pakistan

May 2013 - February 2016

 Leading and supervision of sales representative’s team.
 Responsible of achieving the primary and secondary sales target of assigned territories.
 Effective implementation and management of stock level at distributor premises to avoid any stock out situation according to company policy.
 Effective implementation of SnD Pro Software for tracking secondary sales and also sales force performance.
 Closely watches competitors’ activities.
 Planning and implementation of market development including route restructuring, infrastructural adjustments enhancements and GTM strategy.
 Overall distribution management including stock level, sales and sales force management.
 Supervision of merchandisers regarding visibility availability and merchandising of products.
 Designing and implementing the merchandising budget of assigned territories.
 Successfully designing and implementation of compensation and reward plan to the customers (shopkeepers), sales force and super stores who played well in merchandising plans.
 Conducting weekly meeting with ASM and sales force team to improve sales and to overcome the customer complaints regarding SKU, claims and expired items.
 Warehouse management in distribution premises to check complete available stock and SKU.
 Reporting short SKU to head offices and to generate demand of all products.

Company industry:
FMCG
Job role:
Sales

Education

Bahauddin Zakariya University Multan Pakistan

March 2013

March 2013

Master's degree, Marketing

Pakistan

GPA (point): 3.38 out of 4

GPA (point): 3.38 out of 4

Bahauddin Zakariya University Multan Pakistan

August 2008

August 2008

Bachelor's degree, Mathematics, Stats and Economics

Pakistan

GPA (percentage): 56%

GPA (percentage): 56%

Skills

MS Office
Intermediate
MS Office
Intermediate

Languages

English

Expert