Vamshidhar Kota

 Responsible for Marketing/Branding activities of the In-house and International brands of the company.
 Devising the Marketing calendar and overseeing the implementation of the marketing budgets.
 Planning and executing the ATL and BTL marketing activities, designing and implementing the tailor-made Visual merchandising solutions / POS, execution of Consumer and Trade promotions.
 Responsible for conducting marketing research through in-house research team and the Research agencies.
 Media planning and execution - Audio visual (TV/ Radio), billboards and Print.
 Identifying new market segments for product development and handling the new product launches.

 Handling an independent Profit Centre and responsible for the Profitability, with Sales and Marketing as primary functions.
 Handing Sales through Regular and Alternative trade channels, driving Primary and Secondary distribution.
 Designing and Implementing the ATL and BTL marketing activities and Brand promotions.
 Training and resource management.

 Relationship Management with the Accounts at all levels RO/DC/Outlets.
 Implementing Trade marketing objectives, brand input plans for business development.
 Managing Supply Chain from warehouse to the outlets.
 Sales management and Credit Monitoring.
 Liaising with the outlets for planning and implementing the activities such as merchandising and visibility.
 Training the team for Sales productivity & effective Merchandising.
 Generating and analyzing MIS reports for sales planning and stock control through SAP

 Handling the Sales and distribution function - Exploring the new markets, appointing and training the dealers.
 Achieving the optimum coverage of the market through maximizing the width and depth of coverage.
 Planning and implementing the sales promotion activities, brand inputs and product launches.