Assistant Manager Marketing
AIRCEL LTD
Total years of experience :3 years, 6 Months
Role Highlights
* Base management, drive campaigns and contribute revenue
* ARPU < 50 base, segmented offer penetration increased from 5% to 13%
* Evaluate & analyze: promotion impact & customer complaints
* Identified YOYO trend in the segment & deployed counter measures
* Engage with channel partners for promotion
planning & execution
* Introduced innovative medium of promotion info and conversion model
* Design schemes to maximise/motivate trade participation
* Reduced TAT on customer complaints by redesigning the process flow
* Inventory management : paper coupon stock
projection, printing & market deployment
* Launched high denomination loans for
premium customers of RoTN circle
* Verbiage, Script design for visual and audio
promotions
* Increased SMS delivery efficiency from
25% to 40% by optimal segmentation
* Obtain legal clearances, TRAI filing &
maintain online platform hygiene
* Improved web and app recharge user
penetration by 15%
* Retention of prospective churn & increase
customer base
To identify the reasons for the decline of sales in direct distribution and recommend solutions
Identified issues on retailers disagreement to sell 200ml glass bottles
Suggested 200ml pet bottle packaging to boost immediate consumption
To increase brand visibility in retail outlets and thus improve sales
Suggested guerrilla marketing merchandises to grab customer attention
Location based retailer profiling and product placement to match customer needs
Role Highlights
Stock and debtors review for Standard Chartered Bank customers
* Submitted 53 SME audits reports to the client along with detailed valuation of inventory
* Analyze debtors & creditors
* Estimate the withdrawal limit of customers
Concurrent audit with Citibank’s legal team
* Document verification of SME loan holders
* Evaluate auditor report and withdrawal limit of the customers
* Ensure all SME loan accounts follow the company guidelines
Maruti Suzuki true value dealership review
* Visited 16 dealerships and verified second hand exchange car sales transactions
* Validate company released benefits reaches the end consumers
* Ensure dealership adhere to the company policy & practices
Stock audit for Reid and Taylor factories
* Classify, Evaluate & measure inventory
* Evaluate leakage of inventory at various process in WIP stage
* Joined as an executive later promoted as consultant in 3 months
Develop business for Transaction advisory services division
Arranged meetings with various agro based companies