Wael Azar, Senior Project Manager

Wael Azar

Senior Project Manager

Pyypl

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Managment
Experience
14 years, 3 Months

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Work Experience

Total years of experience :14 years, 3 Months

Senior Project Manager at Pyypl
  • United Arab Emirates - Dubai
  • My current job since March 2022

- Spearheaded in-country partnerships to drive business growth and market penetration. Identified and integrated with local payment gateways and aggregators, expanding loading channels to facilitate user adoption.
- Developed and executed a strategic Go-to-Market strategy to maximize market impact.
- Led cross-functional teams to configure the Pyypl app to meet Sierra Leone and Uganda's unique regulatory requirements. Developed tailored Product Requirement Documents (PRDs) and oversaw rigorous product testing for seamless market launches.
- Collaborated with regulatory, legal, and compliance teams to establish entities compliant with local regulation . Successfully submitted licensing applications, ensured tax compliance, and prioritized Anti-Money Laundering (AML) standards.
- Ensured adherence to project timelines and milestones, delivering timely project phases.
- Provided regular progress reports to maintain transparency and support informed decision-making.

Head of Operations at Kingmakers ltd
  • Ethiopia - Addis Ababa
  • April 2022 to March 2023

- Redefined the foundations for retail and agency expansion, including shop setup framework, SOPs and value propositions, in addition to launching virtual products in all shops and increasing sales by +80% MoM.
- Developed online acquisition and retention strategies through TTL and BTL initiatives acquiring more than 10, 000 MAUs in a quarterly campaign increasing our av. wager by 300%
- Managed 3rd party stakeholders including payment gateway integrations, product suppliers, agencies and regulating governmental boards, as well as collaborations with the growth, product, and data teams.
- Prepared and dispatched quarterly marketing, operational and expansion budgets, as well as P&L for the retail and online verticals, equally supervised and advised on financial and tax related matters.

Commercial Manager at Editec UK ltd
  • Uganda - Kampala
  • September 2017 to January 2022

- Managed a team of 800+ employees, planned and executed sales strategies and set SOPs and KPIs resulting in a yearly 18%-22% sales increase to a total of 36 million dollars.
- Expanded the retail network by 50% to 157 shops managed procurement, logistical and technical support, recruitment, and induction of new recruits, launched new products, and managed promotions to boost product sales.
- Handled integrations with telcos and payment gateways, set up a call center and marketing campaigns resulting in a 500% increase in online sales within a 5-month timeframe.
- Established departments, set SOPs and KPIs for Fraud Control, Logistics, Procurement, Field Compliance, managed and supervised sales, promotion team, HR and IT.

Senior Business Development Executive at ArabNet
  • Lebanon - Beirut
  • January 2016 to September 2017

- Conducted research and competitive analysis of other regional and global events, generated new leads through research, networking, attending events, and cold calling.
- Managed and grew our client portfolio in Dubai, increased sales, finalized deals and oversaw the execution of deliverables for 80+ sponsors and exhibitors during Five Arabnet Conferences with 1, 400+ attendees and over One Million Dollars in sponsorships.
- Developed, organized and implemented white label events with the support of other departments and individually carried out the venue setup and event program for the first edition of Codecamp by DIC Qatar.

Territory Manager at La Libanaise Des Jeux
  • Lebanon - Beirut
  • September 2012 to December 2015

Managed a network of 60+ agents/TPMs, collected 500, 000+ USD in monthly payments,
followed up on due accounts, investigated and resolved pending matters.
Carried out marketing activities, product launches and promotions to agreed budgets and
timeframes, regularly exceeded the set monthly target for scratch card sales within my
network.

Supermarket Supervisor at The Sultan Center Retail (Lebanon) SAL
  • Lebanon
  • February 2012 to September 2012

-Supervising of and maintaining an efficient and effective team via understanding customer needs and requirements and endeavoring to exceed these wherever possible.
-Assisting in the development and motivation of the team and promoting efficiency, budget awareness and company standard
-Assisting with management of stock, wastage and sales figures; assisting with forecasts and work to targets.
-Generating new and innovative ideas to enhance and improve department;
-Maintaining equipment/product area effectively, efficiently and securely in line with ‘best practice’ and company policy.
-Maintaining good housekeeping standards.
-Carrying out any other duties as requested by the Department Head.
-Executing merchandising campaigns, promotions, and activities as assigned by store management.

Loyalty Program Representative at The Sultan Center Retail (Lebanon) SAL
  • Lebanon
  • February 2010 to February 2012

-Responsible for supporting all customer communications, both on a recurring and ad-hoc basis.
-Answer customer calls and handle their complaints, suggestions, inquiries, etc.
-Close all customer issues within a set period of time and manage the customers’ needs till they are met with no delay.
-Respond to all customer email requests.
-Handle all store customer applications, including data entry and filing.
-Process all customer requests for additional/replacement cards.
-Manage ad-hoc customer campaigns, including mailing gifts, conducting customer outbound calls, data collection efforts etc.
-Ensure quality standards are adhered to.
-Ensure performance related objectives are met (ie. % of calls handled a day, % of applications processed, etc.)
-Ensure the overall level of customer support meets KPIs.
-Take and manage customer requests / complaints / feedback
-Efficiently and effectively handle customer communications
-Coordinate the resolution with other departments
-Execute inbound and outbound campaigns
-Direct customers to self-service channels

Education

Bachelor's degree, Business Managment
  • at American University of Culture and Education.
  • June 2014

Specialties & Skills

Business Planning
Market Launch
Online Gaming
Retail Operations
Problem Solving

Languages

Arabic
Expert
English
Expert
French
Beginner

Memberships

Lebanese Scouts Association
  • member
  • January 1998