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Wael Talhouk, senior Marketing Manager

Wael Talhouk

senior Marketing Manager·Salam Mobile

Lebanon

Bachelor's degree, Marketing And Advertising

Work experience

Total years of experience: 12 years, 6 months

senior Marketing Manager

July 2018 - November 2024

Salam Mobile

Riyadh, Saudi Arabia

July 2018 - November 2024

✅ Led strategic marketing initiatives, driving customer acquisition and brand positioning in the telecom industry.
✅ Expanded subscriber base from 0 to 135, 000 FTTH users and 0 to 10, 000 5G users, enhancing market share.
✅ Boosted customer retention by 30% and service adoption by 20% through targeted campaigns and strategic partnerships.
✅ Spearheaded the launch of Salam TV, managing its full lifecycle, content acquisition (Live TV, VOD, SVOD), and customer experience design.
✅ Negotiated high-value partnerships with OSN, Stars Play, Shahid, and PlayStation, enhancing digital service offerings.
✅ Optimized marketing processes across direct sales, digital channels, and retail stores, improving operational efficiency and revenue growth.
✅ Trained 500+ sales and customer care representatives, enhancing service quality and customer satisfaction.
✅ Developed and executed high-impact marketing campaigns, utilizing data-driven insights to maximize ROI.

Company industry:
Telecommunications
Job role:
Marketing and PR

Marketing Manager

January 2012 - January 2018

Mobily

Riyadh, Saudi Arabia

January 2012 - January 2018

✅ Pioneered the launch of the GCC’s first hybrid device (Mobily eLife1), transforming customer experience by integrating Internet and IPTV services.
✅ Increased brand visibility and customer engagement by implementing customer lifecycle marketing strategies.
✅ Acquired premium content from OSN, BeIN Sports, Almajd, and StarsPlay, elevating service value.
✅ Led cross-functional teams to align marketing efforts with business objectives, ensuring seamless execution.
✅ Drove customer engagement through loyalty programs and promotional campaigns, boosting retention rates.
✅ Managed strategic vendor relationships with Huawei, Zhone BTC, and Gemtek to optimize service delivery.

Company industry:
Telecommunications
Job role:
Marketing and PR

Education

Lebanese International University

August 2010

August 2010

Bachelor's degree, Marketing And Advertising

Lebanon

Skills

Customer Relationship Management

Expert

Business Development

Expert

Customer Experience Improvement

Expert

GTM

Expert

Customer Driven

Expert

MANAGEMENT

Expert

Marketing Campaign Management

Expert

Project Management

Expert

Customer Service

Expert

Business Development

Expert

MARKETING MANAGEMENT

Intermediate

TELECOMMUNICATIONS

Intermediate

BUSINESS EXPANSION

Intermediate

CORPORATE STRATEGY

Intermediate

CONTRACT ANALYSIS

Intermediate

INNOVATION

Intermediate

CREATIVITY

Intermediate

CUSTOMER ENGAGEMENT

Intermediate

PROMOTIONAL CAMPAIGNS

Intermediate

customer experience

Expert

Content Acquisition and Integration

Expert

knowledge transfer

Expert

CRM and CVM

Expert

LIFECYCLE MANAGEMENT

Expert

SALES

Expert

VALUE PROPOSITION

Expert

BOOST (C++ LIBRARIES)

Expert

COLLABORATION

Expert

IPTV

Expert

PRODUCT DESIGN

Expert

CUSTOMER RETENTION

Expert

Value Proposition Development

Expert

market analysis

Expert

product and business development

Expert

user experience

Expert

Market Research

Expert

Marketing

Expert

Languages

Arabic

Native Speaker

English

Expert

Hobbies and interests

racing