General Manager
Mahbouli Group, Foods
Total years of experience :11 years, 11 Months
Communication and Operational
Tasks and tasks carried out
Budgeting and communication strategy.
Defining and determining the needs of consumers in terms of services related to Shell
service stations.
Creation and follow-up of the network sales point improvement program (Gas station).
Program of training of the managers and employees of the petrol stations.
Development and implementation of new service concepts in Shell stations.
Development of promotions adequate to the needs and expectations of customers and the
sales force.
Development of new communication tools in line with the international standards of Shell
service stations.
Negotiation with communication agencies.
Coordination of communication operations between the three countries of the "HUB"
Tunisia, Egypt and Morocco
Monthly report to the parent company in London of the communication operations and
related results.
Implementation of an internal communication tool at the "HUB", the quarterly newsletter,
Tasks and tasks carried out:
Definition of consumer needs
Development of new products and determination of targets and axes of communication
Elaboration of the marketing strateg
Elaboration of marketing actions and action plans
Management of budgets and control of deviations.
Design of the communication plan and choice of supports.
Development of new products and participation in the implementation of the latter in
Collaboration with the research and development department.
Negotiation with the agencies and the various service providers for the development of
communication tools. `
Elaboration, production and implementation of communication tools (leaflet, radio, TV,
large scale events) in collaboration with selected agencies.
Organization and setting up fairs and exhibitions.
Organization of animation programs and all related logistics in amusement parks, hotels,
outdoors (Street Marketing)
Negotiation of contracts with hypermarkets, large and medium surfaces and integration of
products on their shelves.
Support the sales force to achieve their goals.
Launch of new products designed (Research and development, Packaging, Marketing
Strategy and communication strategy ... etc).
Revival of existing products (Packaging, marketing strategy, communication strategy, etc
Managed a team of sales and sales people.
Coordinating & negociation with super & hyper Markets
2011
PRESIDENT OF
redesign of the present range (design and type of packaging), so search for
suitable materials and suppliers.
• Preparation of marketing action (promotion, animation and others ...)
Development and implementation of the marketing strategy.
Recruitment and supervision of staff
Monthly reporting of results.
EXTRA- PROFESSIONAL ACTIVITIES
ABOUT ME