WALID MOHAMED REDA ELKHATTAT, Sales and Marketing Manager

WALID MOHAMED REDA ELKHATTAT

Sales and Marketing Manager

Nayazik international for ceramic and porcelain

Location
Saudi Arabia - Dammam
Education
Bachelor's degree, Technology Business Administration
Experience
26 years, 7 Months

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Work Experience

Total years of experience :26 years, 7 Months

Sales and Marketing Manager at Nayazik international for ceramic and porcelain
  • Saudi Arabia - Khobar
  • My current job since March 2018

- Responsible for preparing product forecasts, and constantly monitoring inventory levels held (locally and globally) to ensure supply timelines.
- Reaching the targets and goals set for all KSA area.
-Developing sales strategies and setting targets.
- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This
involves printed and electronic promotional material, product training, and relevant papers.
- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.
- Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Research and Regulatory to address any issues that may arise.
- Design market research projects to assess customer attitudes to the current product range and new product introductions. Either
conduct this research with in-house staff or manage an outside agency Assist with the development of the annual Sales plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
- Responsible for preparing product forecasts, and constantly monitoring inventory levels held (locally and globally) to ensure supply timelines.

Sales and Marketing Manager at ACC Group For Electromechanical ( Hvac, Electrical, Plumbing and Firefighting)
  • Saudi Arabia - Khobar
  • November 2015 to January 2018

Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
- Monitor and report on effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing

Sales Manager at Beautat International
  • Saudi Arabia - Dammam
  • January 2015 to October 2015

Developing sales strategies and setting targets.
- Reaching the targets and goals set for all KSA area.
- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This
involves printed and electronic promotional material, product training, and relevant papers.
- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the
companies or competitors’ products.
- Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Research and
Regulatory to address any issues that may arise.
- Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the
printed promotional material is being used optimally.
- Design market research projects to assess customer attitudes to the current product range and new product introductions. Either
conduct this research with in-house staff or manage an outside agency Assist with the development of the annual Sales plan
and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
- Responsible for preparing product forecasts, and constantly monitoring inventory levels held (locally and globally) to ensure
supply timelines.

Projects Supervisor at Seedal Co. for Ceramic and Porcelain Tiles
  • Saudi Arabia - Khobar
  • March 2012 to January 2015

Accomplishment sales objectives by selecting, orienting, assigning, training scheduling, coaching, counseling, and disciplining
team.
- Contribute to company strategies & business plans development based on experiences and competitiveness in the market to
ensure perfect execution.
- Maintain and expands customer base by counseling and training and support to sales representatives.
- Report to the sales manager all the requirements within the region, as per the market needs.
- Supervise and coordinates the daily activities of sales representatives to engage in promoting and selling materials.
- Implement the Sales building blocks fundamentals to develop and monitor the operation, taking corrective actions as necessary
and achieving volume targets by brand by section consistent with regional target & Company targets.
- Ensure the physical welfare, well-being and professional development of sales team.
- Building and maintaining rapport with owners; contractors and consultants identifying new customer opportunities.
- Define projects needs to provide customer satisfaction.
- Supervise and coordinates the daily activities of sales representatives.
- Update team job knowledge by participating in training opportunities; reading professional publications and catalogues.
- Analyze and report activities competitors to the head of the sales department as and when it happens.
- Build and maintain effective relationships with contractors, consultants and the owners.

Area Sales Manager at Top Trade Co. - Hotel Supplies
  • Egypt - Cairo
  • May 2009 to February 2012

Contribute to company strategies & business plans development based on experiences and competitiveness in the market
to ensure perfect execution.
- Lead, motivate and coach supervisors to develop their competencies to enhance their performance in delivering higher standards
in MT/TT.
- Implement the Sales building blocks fundamentals to develop and monitor the operation, taking corrective actions as necessary
and achieving volume targets by brand by section consistent with regional target & Company targets.
- Managed the sales and Marketing activities of the managed area of responsibility, and reported to the General Manager.
- Train, motivate and manage the daily operation of 3supervisors, 21 salesmen, continuously improving performance levels.
- Maximized sales and generated profit by reducing fixed transaction elements in general trade contract and linking them with
the volume.
- Analyzed and evaluated sales opportunities, managed daily sales activities, briefings and followed up on collections.

Field Support Manager at Allianz Egypt
  • Egypt - Cairo
  • November 2004 to April 2009

Leading a field force composed of (18) Professional Financial Consultant all over Egypt. I was responsible for achieving the
sales Targets; supervising and managing the activities of the field force, helping them and Developing their skills and
Capabilities through training and field coaching, follow-up them, continuous review of sales achievements versus targets.
- My Team and me achieved outstanding results and established a very solid base for the presence and Sustained growth of
allianz within the tough Egyptian Insurance Market.

Area Sales at Citibank
  • Egypt - Cairo
  • January 2003 to October 2004
marketing coordinator at Firoz Trading & Engineer Co. (Kitchens, Laundries Equipment’s & Boilers)
  • Egypt - Cairo
  • January 2001 to January 2003

managing the Correspondences with old and new customers and applying the monthly
marketing plan.
- Marketing personal credit cards.
- Achieving over monthly target.
- Handling customer's problems.
- Maintaining customers’ relations and post selling services.
7

Sales Engineer at Cipro Co.- Electric Welding Machines
  • Egypt - Cairo
  • September 1997 to December 2000

Contact & seek for the new clients.
- Knowledge of marketing strategies.
- Responsible for developing and implementing annual marketing plan and all marketing activities.
- Maximized sales and generated profit by reducing fixed transaction elements in general trade contract and linking them with
the volume and Find out potential customers.
- Opening new accounts.

Education

Bachelor's degree, Technology Business Administration
  • at Higher Technology Institute
  • January 1997

Specialties & Skills

Managerial Skills
Human Relations
Procurement
Marketing
BRAND MANAGEMENT
BUDGETING
COACHING
CONSULTING
MANAGEMENT
MARKET PLANNING
MARKETING
PUBLICITY
CUSTOMER RELATIONS
purchasing

Languages

Arabic
Native Speaker
English
Expert

Memberships

AL ZOHOUR CLUP
  • عضو عامل
  • July 1973

Training and Certifications

Four courses of English Language (Training)
Training Institute:
american university
Date Attended:
April 2003
Duration:
48 hours
Marketing Skills Course, Export & Import Course (Training)
Training Institute:
FOREIGN TRADE TRAINING CENTER
Date Attended:
March 2011
Duration:
48 hours
Administrative Skills Course, Career Development Skills Course (Training)
Training Institute:
ALLIANZ ACADEMY
Date Attended:
February 2008
Duration:
24 hours
Need for Selling Course, phone calls, Sales Skills Courses (Training)
Training Institute:
ALLIANZ ACADEMY
Date Attended:
May 2006
Duration:
24 hours
Body Language Course. (Training)
Training Institute:
BRITICH EGYPT CENTER
Date Attended:
April 2010
Duration:
48 hours
DIPLOMA OF Technology and Computer Science (Certificate)
Date Attended:
July 2001

Hobbies

  • Reading, Volleyball, Football, Traveling & Swimming.