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Walid El Orra, Business Project Consultant

Walid El Orra

Business Project Consultant·Alpha Sky

Lebanon

Master's degree, Business Administration (MBA)

Work experience

Total years of experience: 26 years, 4 months

Business Project Consultant

May 2019 - Present

Alpha Sky

Dubai, United Arab Emirates

May 2019 - Present

• Plan, organize and manage business projects for clients
• Based on clients' requirements, work on projects related to recruiting, payroll, production, budgeting, promotional campaigns, etc.
• Communicate with and meet with clients when needed
• Perform initial assessments for each client before the project begins
• Collect as much information about the client's business as possible
• Understand clients' needs and wants
• Perform research using shadowing, interviews, surveys, reading reports, etc.
• Constantly recommend solutions for improvement
• Develop detailed business plans
• Determine the project's KPIs
• Track KPIs and prepare reports
Company industry:
Airlines
Job role:
Consulting

PMI Member and Enrolled to PMP Certification Studies

June 2019 - June 2020

Project Management Institute

Beirut, Lebanon

June 2019 - June 2020

I have accepted project management as part of my profession and realized that the application of international standards in areas of knowledge, processes, skills, tools, and techniques can have a significant impact on project success. A learning journey I am enjoying to fulfill with the objective to transform current practices into best practices.
Company industry:
Training & Education Center
Job role:
Management

Manager HR Projects (acting as) - VP HR Office

January 2019 - April 2019

Saudia Airlines

Jeddah, Saudi Arabia

January 2019 - April 2019

Working in a fast-paced and collaborative environment that requires strong communication and presentation skills. I was assigned to this role in further support to VP HR Office as HR enablers of the organization. The role requires the ability to build successful business relationships and understand different needs across the Airline divisions in order to create a strategic HR plan for the mainline and its business units.

Responsibilities:
• Overall HR support to different departments
• Case Studies
• Organization Development
• HR Structure and Manpower Planning
• HR Projects Performance
• Executive Presentations
• HR Automation
• Transformation Initiatives
Company industry:
Airlines
Job role:
Human Resources and Recruitment

Manager Training Projects (acting as) - GM Corp. Training Office

April 2018 - December 2018

Saudia Airlines

Jeddah, Saudi Arabia

April 2018 - December 2018

Responsible for planning, developing, implementing, and facilitating learning experiences and activities throughout the organization to all levels of associates. My major focus is on business needs, transformation initiatives and internal training requests which leads to needs assessment and performance measurement (KPIs), curriculum design, and development process in response to those needs following the ADDIE and Agile Methodologies.

Responsibilities:

- Overall training support to domestic and international training centers
- Budget planning and consolidation
- External Training Coordination
- Saudia committee member for IATA training
- ICAO coordinator for developing training
- Managing Training Projects

Major Contribution to the implementation of the following Projects:

• TOP5 Program Support
• Leadership Development Program
• Career Development Program
• AACO Training Coordinator
• IOSA Training Requirements
• Saudia Service Auditing - SSA
• Saudia Service Recovery - SSR
• GACA Standards Implementation
• Training Transformation Initiatives
• Budget planning and consolidation
• Training Structure and Manpower Planning
• IATA Authorized Training Center Accreditation
• First Aid Training to Saudia Staff in Collaboration with King Soud Medical City and Saudi Heart Association
Company industry:
Airlines
Job role:
Training and Development

Sr. Specialist Training Development

May 2015 - March 2018

Saudia Airlines

Jeddah, Saudi Arabia

May 2015 - March 2018

• Manage testing support functions
• Strong focus on end-to-end processes
• Build strong relationships with internal partners
• Implementation of Future Pioneers Program
• Implementation of Succession Planning Program
• Implement testing programs that will drive desired results
• Drive corporate initiatives and values through testing and training development
• Manage client's (SBUs and Main Airline) different requests within a tight schedule
• Effectively manage testing and training resources necessary to implement target plans
• Assess opportunities for continued improvement, set goals and establish metrics for success
• Prepare and create testing manuals as well as training materials for all departments as needed
• Define and implement testing improvement, tools, and technology to enhance processes for training execution
• Measure the impact of various testing and training programs to ensure the appropriate objective outcome is derived
• Drive creative and aggressive improvement in testing & training time to competency and performance execution
• Manage the delivery of training and testing support solutions including internal and external field employees to support company and department objectives
Company industry:
Airlines
Job role:
Training and Development

Assessment Center Specialist

April 2008 - April 2015

Saudia Airlines

Jeddah, Saudi Arabia

April 2008 - April 2015

Our business is to test and assess competency skills, support, train, recruit and develop manpower in the airline industry. Approximately 15, 000 candidates (between employees and new hires) are tested and assessed on yearly basis all over KSA for different recruitment and training programs. I am a certified assessor and entitled to manage a customized database that handles over half a million records. Managing DRS Scanners and a team of operators for two top of the line optical and imaging scanners PS900 and CD800. Administering test scheduling, intensive commutation and follow up with beneficiary departments. Preparing results report and data analysis as per each individual department requirements. Different testing material are periodically prepared or outsourced according to prerequisites to fulfill different program objectives. The enormous volume of work involved in this assignment invariably carries over to weekends sometimes.
Company industry:
Airlines
Job role:
Training and Development

Manager Operations (Remote)

January 2011 - December 2014

Barzan Publishing House

Beirut, Lebanon

January 2011 - December 2014

• Recommending efficient, time-saving project production flows.
• Identifying and selecting appropriate options for binding, inks, paper, varnishes, and special printing processes.
• Recommending the best printers for the specific project.
• Writing effective creative briefs and print specs that reflect client goals, printing requirements, scheduling, and budget constraints.
• Selecting and negotiating with vendors to agree on best price, quality, and due date.
• Sending requests for estimates to printers and follow up.
• Communicating the designer’s requirements to vendors.
• Creating and managing print production schedules.
• Examining finished samples and approving quality before delivery to client.
• Reviewing, negotiating, and approving final invoices for payment.
Company industry:
Publishing
Job role:
Management

Business Development Manager

June 2006 - December 2010

Barzan Publishing House

Beirut, Lebanon

June 2006 - December 2010

Scope of responsibilities:

• Coordinate projects across multiple departments including manuscript editing, book layout and cover, marketing, network distribution, sales, and systems operations.
• Direct responsibility for coordinating and reporting feedback on the Critical Path on a monthly basis for covers and insides, to satisfy the expectations and strategy of the company.
• Handle different business accounts. Develop and lead PR strategies from formulation through to execution aligning them with the client’s key business objectives.
• Maintaining a visible master schedule for the publishing operations process with key benchmark milestones within the schedule. Ensure clear communication between company and second parties involved as per rules and regulations.
• Planning, scheduling and distribution of materials for launch of titles.
• Experience of production planning, with a good understanding of paper, print and binding types and styles.
• Periodic data analysis

Developed Skills:

Commercial awareness. Planning, scheduling and project detail brainstorm. Budget and resource management skills. Excellent communication skills. Thorough knowledge of the publishing design processes. Knowledge of the technical processes involved in the production of books. Negotiation & Problem solving skills. Ability to build relationships internally and externally, at all levels. Strong organizational and time management skills. Strong administrative and project management skills
Ability to work to deadlines.
Company industry:
Publishing
Job role:
Management

Training Consultant

January 2005 - April 2008

Upperhouse Education

Manchester, United Kingdom

January 2005 - April 2008

Main duties included personnel management, resource procurement, training planning and computer program development. Significant role in the recruitment, deployment and management of instructors and administrators. My attention to details and accuracy have eliminated potential problems in advance. Providing onsite Training and Assessment Consultancy services to the airline industry in KSA.
Company industry:
Training & Education Center
Job role:
Consulting

Ecommerce Manager

July 2003 - April 2006

Barzan Publishing House

Beirut, Lebanon

July 2003 - April 2006

As an eCommerce Manager, my main responsibilities were making strategic recommendations and executing day-to-day operations, setup, and maintenance of products, promotions, and content to maximize the performance of our websites. Develop and integrate strategic plans to improve online sales and better promote the company. Identify sources of new customer traffic to grow the business as well.

Main responsibilities of holding position:

• Oversee site operations to ensure continued eCommerce growth, profitability and client satisfaction.
• Execute all product setup and maintenance tasks necessary to effectively optimize the company’s product presentation within our content management system.
• Setup promotions and lead associated end-to-end testing efforts.
• Configure supporting content and merchandising banner spots.
• Create unique marketing landing pages based on design mock-ups as needed.
• Troubleshoot and resolve issues as they arise.
Provide and support excellent service by exhibiting a positive attitude and enthusiasm toward the job and company to both internal and external customers in all forms of communication.
• Perform cross-platform, cross-browser quality assurance on website development releases, acting as the liaison between eCommerce, the company, and IT to ensure smooth project planning and delivery.
Company industry:
Publishing
Job role:
Information Technology

Executive Assistant to Dean of Business School

September 2003 - June 2004

Lebanese American University

Beirut, Lebanon

September 2003 - June 2004

As part of my Scholarship Program Contract

• Providing staff and office support for the dean, to include screening and handling telephone communications, greeting and directing visitors, and dealing with administrative problems and inquiries, as appropriate; serves as a primary point of contact and liaison between the office, students, and external constituencies on a range of day-to-day issues
• Organizing and facilitating meetings and special events; schedules and coordinates dates and times, venues, attendance, agendas, and facilities; takes minutes, and provides administrative support and follow-up on matters arising from meetings
• Composing and preparing written documentation and correspondence for the office; screening and evaluating incoming and outgoing correspondence and preparing responses as appropriate
• Schedules and coordinates dean's appointments and/or travel arrangements, and coordinates and oversees daily office activities
• Gathering, entering, and/or updating data to maintain departmental records and databases, as appropriate; establishing and maintaining files and records for the office
• Leading and guiding the work of lower graded staff and/or student employees, as appropriate; participating in training, proctoring and evaluative sessions
• Coordinating and overseeing the day-to-day management of supplies, equipment, and facilities for the organization, as appropriate, to include maintenance, inventory management, logistics, security, and related activities
• Enhancing professional growth and development through participation in educational programs, in-service meetings, and workshops
• Performing miscellaneous job-related duties as assigned
Company industry:
Higher Education
Job role:
Teaching and Academics

Academic Admin Support

September 2002 - August 2003

Lebanese American University

Beirut, Lebanon

September 2002 - August 2003

(As part of my Scholarship Program Contract)

• Answer and direct phone calls;
• Organize and schedule meetings and appointments;
• Maintain contact lists
• Produce and distribute correspondence memos, letters, faxes and forms
• Assist in the preparation of regularly scheduled reports
• Develop and maintain a filing system
• Order office supplies
• Provide general support to visitors
• Provide information by answering questions and requests
• Taking Meeting minutes
• Research and creates presentations
• Generate reports
• Ensure operation of equipment by completing preventive maintenance requirements; calling for repairs; maintaining equipment inventories; evaluating new equipment and techniques
• Maintain supplies inventory by checking stock to determine inventory level; anticipating needed supplies; placing and expediting orders for supplies; verifying receipt of supplies
• Contribute to team effort by accomplishing related results as needed
• Carry out administrative duties such as filing, typing, copying, binding, scanning etc
• Organize travel arrangements for Professors
• Write letters and emails on behalf of other office staff
• Book conference calls, rooms, taxis, couriers, hotels etc
• Cover the reception desk of Dean of Business School when required
• Maintain computer and manual filing systems
• Handle sensitive information in a confidential manner
• Reply to email, telephone or face to face inquiries
• Resolve administrative problems
• Receive, sort and distribute the mail
• Oversee and supervise the work of junior staff
• Coordinate repairs to office equipment
• Photocopy and print out documents on behalf of other colleagues
Company industry:
Higher Education
Job role:
Administration

Technical Support and Sales

February 2000 - August 2003

Self Employed with the Support of Computer Echo

Beirut, Lebanon

February 2000 - August 2003

Selling computers and giving technical support in the Lebanese market.

Responsibilities:

1. Attracting new business through activities such as cold-calling, networking and meeting with potential clients
2. Clarifying customers’ requirements and recommending the appropriate products.
3. Making and giving presentations
4. Preparing tenders and proposals
5. Negotiating contracts deals
6. Undertaking relevant research
7. Maintaining sales records
8. Reviewing sales performance
9. Writing Sales reports
Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Sales

Inside Sales Manager

July 2001 - December 2001

Glicerio Furniture and Decoration

Brazil

July 2001 - December 2001

• Set and track sales targets for your team
• Manage the inside sales representatives’ team
• Coordinate department projects to meet deadlines
• Report on sales metrics and suggest improvements
• Prepare monthly, quarterly and annual sales forecasts
• Build an open-communication environment for your team
• Ensure sales, finance and legal policies and procedures are met
• Research and discover methods to increase customer engagement
• Suggest and implement improvements in the sales administration process
• Use customer feedback to generate ideas about new features or products
• Track delivery of products and ensure quality of service is achieved per company standards
Company industry:
Home & Office Furniture
Job role:
Sales

Business Office Manager

January 2001 - June 2001

Alvorada Trading

Bekaa, Lebanon

January 2001 - June 2001

• Administer and Manage the complete tender process and ensure company's Policy and Procedures and Quality Management Processes are adhered to at all times during tender process
• Designing and writing proposals/tenders for desalination equipment for potential clients in the GCC
• Handing clients’ accounts and following up new requests for machinery
• Email, Server, Website administration
• Data Security and backup
Company industry:
Heavy Industry & Metallurgy
Job role:
Management

Education

Lebanese American University

June 2004

June 2004

Master's degree, Business Administration (MBA)

Lebanon

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

It has been a learning experience conducted with high standard knowledge that managers seek to be able to solve complex problems in their organizations in a global business environment.
View attachment

Lebanese American University

July 2002

July 2002

Bachelor's degree, Computer Science

Lebanon

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

The art of Information Technology. The program covers a set of highly demanded courses and skills such as web development, computer programming languages, big data computing, e-commerce, online security, networking and others.
View attachment

Skills

HR Strategy
Expert
HR Strategy
Expert
Business Transformation
Expert
Business Transformation
Expert
Business Consultancy
Expert
Business Consultancy
Expert
Project Management
Expert
Project Management
Expert
Training and Development
Expert
Training and Development
Expert
Research Skills: Survey and evaluation research techniques.
Expert
Research Skills: Survey and evaluation research techniques.
Expert
Writing skills: reports, critique, and presentations
Expert
Writing skills: reports, critique, and presentations
Expert
MS Office Package
Expert
MS Office Package
Expert
SQL, PL/SQL coding
Intermediate
SQL, PL/SQL coding
Intermediate
Design Skills: QuarkXpress v4, Adobe Photoshop v5.5, Adobe Illustrator v5, Flash v5, Paint Pro Shop
Intermediate
Design Skills: QuarkXpress v4, Adobe Photoshop v5.5, Adobe Illustrator v5, Flash v5, Paint Pro Shop
Intermediate
Interpersonal Skills: Confident in dealing with the public, either face to face or by telephone
Expert
Interpersonal Skills: Confident in dealing with the public, either face to face or by telephone
Expert
Administrative Skills
Expert
Administrative Skills
Expert
Operations Management
Expert
Operations Management
Expert
Curriculum Development
Expert
Curriculum Development
Expert
Training Analyst
Expert
Training Analyst
Expert
problem solving
Expert
problem solving
Expert
operation
Expert
operation
Expert
key account management
Expert
key account management
Expert
marketing
Expert
marketing
Expert
mobile
Intermediate
mobile
Intermediate
planning
Expert
planning
Expert
negotiation
Expert
negotiation
Expert
Internet search skills using the search engines
Expert
Internet search skills using the search engines
Expert
LinkedIn Advertising
Intermediate
LinkedIn Advertising
Intermediate
Google Ads
Beginner
Google Ads
Beginner
Enterprise Architecture
Beginner
Enterprise Architecture
Beginner
Instagram Ads
Beginner
Instagram Ads
Beginner
Business Canvas Model
Intermediate
Business Canvas Model
Intermediate
Digital Transformation
Intermediate
Digital Transformation
Intermediate
Framework Development
Intermediate
Framework Development
Intermediate
Google Analytics
Beginner
Google Analytics
Beginner
SEO
Intermediate
SEO
Intermediate
Facebook Ads
Beginner
Facebook Ads
Beginner
Consumer Persona Analysis
Intermediate
Consumer Persona Analysis
Intermediate
Email Marketing
Intermediate
Email Marketing
Intermediate
eCommerce Management
Intermediate
eCommerce Management
Intermediate
Sales Growth Strategy
Intermediate
Sales Growth Strategy
Intermediate
Coping with Pressure
Intermediate
Coping with Pressure
Intermediate
Consultant
Expert
Consultant
Expert
Statistical Analysis
Expert
Statistical Analysis
Expert
SWOT Analysis
Expert
SWOT Analysis
Expert
Gap Analysis
Expert
Gap Analysis
Expert
Performance Measurement
Expert
Performance Measurement
Expert
Assessment Center Design
Expert
Assessment Center Design
Expert
TOEFL / TOEIC test administrator
Expert
TOEFL / TOEIC test administrator
Expert
Innovative Training Solutions
Expert
Innovative Training Solutions
Expert
Communication
Expert
Communication
Expert
ERPs SAP and Oracle
Intermediate
ERPs SAP and Oracle
Intermediate
Human Performance Indicator
Expert
Human Performance Indicator
Expert
Leadership
Expert
Leadership
Expert
Job Evaluation
Expert
Job Evaluation
Expert
Automation
Intermediate
Automation
Intermediate
Digital Learning
Beginner
Digital Learning
Beginner
Succession Planning
Intermediate
Succession Planning
Intermediate
Management
Expert
Management
Expert
Career Development
Intermediate
Career Development
Intermediate
KPIs
Expert
KPIs
Expert
Team Player and Builder
Expert
Team Player and Builder
Expert
Return on Investment
Intermediate
Return on Investment
Intermediate
Training Operations
Expert
Training Operations
Expert
Micro learning
Beginner
Micro learning
Beginner
materials
Expert
materials
Expert
marketing communications
Expert
marketing communications
Expert
market research
Expert
market research
Expert
HR Strategy
Expert
HR Strategy
Expert
Business Transformation
Expert
Business Transformation
Expert
Business Consultancy
Expert
Business Consultancy
Expert
Project Management
Expert
Project Management
Expert
Training and Development
Expert
Training and Development
Expert

Social profiles

Personal Website
Personal Website
linkedin.com/in/welorra

Languages

Arabic

Intermediate

English

Expert

Portuguese

Native Speaker

Training and Certifications

Certifications
Digital Marketing Essentials
Sep 2019
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Personality and Ability Assessment
Nov 2016
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Design and Implementation of Assessment & Development Centers
Mar 2017
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Certified Assessor
Mar 2017
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Certified KPI Professional
Nov 2017
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Measuring Return on Investment
Apr 2018
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Computer Technician - Software/Hardware
Jan 2001
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Oracle Database Developer Forms 9i
Jun 2002
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HPI Human Performance Improvement
Dec 2018
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Innovative Learning Solutions Certificate Program
Apr 2018
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SMS for Airlines
Sep 2018
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SMS Implementation
Sep 2018
Training
Needs Assessment
Association of Talent Development
Apr 2017
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PMP Training by PMI
Grey Campus
May 2017
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Certificate IRT & CAT Using Concerto
Cambridge Judge Business School
Sep 2017
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