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Wesam Salem Khwais, COO Chief Operating Officer

Wesam Salem Khwais

COO Chief Operating Officer·SWH Food Company

Saudi Arabia

Diploma, Hospital Management

Work experience

Total years of experience: 26 years, 11 months

COO Chief Operating Officer

April 2024 - Present

SWH Food Company

Riyadh, Saudi Arabia

April 2024 - Present

COO

Plans and organizes daily activities related to production and operations.

Measures productivity by analyzing.
Like performance data, financial data, and activity reports.

Coordinates with other support departments such as human resources, finance, and logistics to ensure successful production operations

Company industry:
Public Administration
Job role:
Management

BDM (Business Development Manager)

September 2023 - March 2024

SWH Food Company

Riyadh, Saudi Arabia

September 2023 - March 2024

1- Strategic Planning and Execution:

I excel in devising and executing strategic plans that drive business growth and deliver on long-term goals.

2- Client Relationship Management:

My expertise lies in nurturing client relationships to elevate satisfaction levels and ensure repeat business opportunities.

3- Sales and Revenue Generation:

I have a successful track record of exceeding sales targets and boosting revenue through innovative sales strategies and approaches.

4- Team Leadership and Development:

I am experienced in leading and empowering teams to excel in performance and achieve organizational objectives.

5- Market Research and Analysis:

I am adept at conducting in-depth market research, analyzing trends, and identifying growth opportunities to steer business expansion effectively.

Company industry:
Public Administration
Job role:
Support Services

Regional Catering & Sales Director.

October 2022 - September 2023

AL- Qudrah National Holding (Karam Beirut Catering & Restaurant)

Riyadh, Saudi Arabia

October 2022 - September 2023

1- Strategic Sales Leadership:

A- Strategic Sales Planning: Spearheaded strategic sales planning initiatives to identify key market opportunities and develop tailored sales strategies.

B- Sales Team Management: Led a high-performing sales team, providing coaching and mentorship to achieve sales targets.

2- Client Relationship Management:

A- Client Acquisition and Retention: Established and nurtured relationships with key clients, resulting in a significant increase in client base and retention rates.

B- Client Feedback Integration: Implemented a robust feedback system to gather client insights.

3- Catering Operations Optimization:

A- Operational Efficiency: Implemented process improvements and streamlined operations to enhance efficiency and reduce costs while maintaining service quality.

B- Quality Control: Implemented rigorous quality control measures to uphold the highest standards in food preparation, presentation, and service.

4- Revenue Growth & Budget Management:

A- Revenue Growth Strategies: Developed and executed revenue growth strategies that resulted in a significant increase in sales revenue year over year.

B- Budget Oversight: Managed million-SAR budgets, effectively allocating resources to maximize profitability while controlling costs.

5- Market Analysis & Trend Forecasting:

A- Market Analysis: Conducted thorough market analysis to identify emerging trends and capitalize on market opportunities.

6- Trend Forecasting:

Anticipated market trends and consumer preferences, adapting sales and marketing strategies accordingly.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

National Food Service Manager

May 2021 - May 2022

Golden Chicken Farms Company, (Part Of AL- Rashed Group)

Riyadh, Saudi Arabia

May 2021 - May 2022

1- Continually reviewed wholesale distribution, pricing and sales initiative policies against strategic benchmarks.

2- Managed large Numbers key accounts for ONE years, achieving results.

3- Actioned strategies to maximize our order sell-through rate, leading to target.

4- Developed omni-channel marketing strategy in collaboration with Sales team, leading to target.

5- Instilled culture of sales development within Food-Services team.

6- Monitored sales team performance and provided effective training to help reach sales targets.

7- Managed regional sales staff of 30 members.

8- Won 10 new contracts by employing key bid writing skills.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Manufacturing

Operations Director

October 2012 - January 2021

Forsan Foods & Consumer Products Co. Ltd

Riyadh, Saudi Arabia

October 2012 - January 2021

1- Managing all aspects of business operations.

2- Handling 3 Concepts with 14 branches.
( 5 Branches American - 4 branches Oriental & 5 Branches Big Unique Supermarkets ).

3- Able to achieve restaurant operational objectives by contributing information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing productivity, quality, and customer-service standards, resolving problems, completing audits, identifying trends, determining system improvements.

4- Meet restaurant financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.

5- Have the ability to plan menus by consulting with Executive chef, estimates food costs and profits, adjusts menus.

6- Able to control costs by reviewing portion control and quantities of preparation, minimizing waste, ensuring high quality of preparation.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Restaurant GM

November 2008 - June 2012

AL- Faisaliah Group (Alfa Co for Operation Services)

Riyadh, Saudi Arabia

November 2008 - June 2012

1- As Restaurant General Manager speaks with customers about any concerns or problems, while also creating work schedules.

2- Coordinating daily restaurant management operations.

3- Delivering superior food and beverage service and maximizing customer satisfaction.

4- Responding efficiently and accurately to restaurant customer complaints.

5- Regularly review product quality and research new vendors.

6- Appraise staff performance and provide feedback to improve productivity.

7- Championed 100% guest satisfaction by providing excellent dining experience.

8- Trained workers in every position, including food preparation, money handling and cleaning roles & to follow Policy.

9- Ensuring that capacity and capability are continually planned.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Restaurant General Manager

November 2006 - October 2008

HB-BRANDS

Riyadh, Saudi Arabia

November 2006 - October 2008

1- Regularly updated computer systems with new pricing and daily food specials.

2- Developed and implemented strategies to enhance team performance improve processes and increase efficiency.

3- Performed restaurant walk-through to gauge timeliness and excellent service quality.

4- Conducted daily pre-shift and weekly departmental meetings to maximize organizational efficiency.

5- Estimated supply requirements based on historical needs and projected business levels.

6- Trained Front of House (FOH) staff on restaurant policies and procedures & workers in every position, including food preparation, money handling and cleaning roles.

7- Guest service techniques and communication skills to ensure positive experience.

8- Conducted daily pre-shift and weekly departmental meetings to maximize organizational efficiency.

9- Guaranteed compliance with food safety procedures and quality control guidelines.

10- Training staff on appropriate customer service techniques for different scenarios, such as handling complaints about food or service quality.

11- Help promote a company culture that encourages top performance and high morale.

12- Oversee budgeting, reporting, planning, and auditing.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Restaurants General Manager

January 2004 - January 2006

Le Royal Hotels & Resorts®

Amman, Jordan

January 2004 - January 2006

1- Handling both Restaurants Italian and Japanese Restaurants.

2- Coordinated tracer activities, & Conducted client assessments.

3- Screened and trained new employees.

4- Organize and supervise shifts.

5- Met schedule using excellent planning and coordination skills.

6- Identified issues, analyzed information and provided solutions to problems.

8- Handled 80 employees of inbound calls per day.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Restaurant Floor Manager

January 2002 - January 2004

Hard Rock café® (American International Restaurant & Bar).

Amman, Jordan

January 2002 - January 2004

1- Handling A TO Z staff and Restaurants.

2- Coordinated tracer activities.

3- Conducted client assessments.

4- Lead, guide and mentor a multi-national team of approx. 320 employees.

5- Managed a team of in a busy work environment.

6- Assigned the tasks of analyzing sales figures as well as forecasting sales volumes to boost up the profits.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Banquet Captain Waiter

January 1998 - December 2001

IHG® (1 One Rewards)

Amman, Jordan

January 1998 - December 2001

1- Assigning team members appropriate.

2- Banquet functions.

3- Observing guests and fulfilling additional requests.

4- Food service.

5- Managed the hotel banquet department.

6- Enforcing hygiene regulations.

7- Resolve customer complaints regarding food service.

8- Stocked and maintained cleanliness of stations.

9- Maintained excellent client relationships.

10- Training new staff members.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Hospitality and Tourism

Education

Al-Quds College

June 1998

June 1998

Diploma, Hospital Management

Jordan

GPA (percentage): 80%

GPA (percentage): 80%

Business Administration And Hospitality Management

Skills

Inventory Management
Expert
Inventory Management
Expert
Customer Satisfaction
Expert
Customer Satisfaction
Expert
Health Safety and Environment
Expert
Health Safety and Environment
Expert
Project Management
Expert
Project Management
Expert
Organizational Development
Expert
Organizational Development
Expert
Hotels
Intermediate
Hotels
Intermediate
Strategies And Goals
Expert
Strategies And Goals
Expert
Team Building & Training
Expert
Team Building & Training
Expert
Expert Health Safety & Environment
Expert
Expert Health Safety & Environment
Expert
Expert Project Management
Expert
Expert Project Management
Expert
Organizational Development
Expert
Organizational Development
Expert
Process Improvement
Expert
Process Improvement
Expert
Brand-Building Strategies
Expert
Brand-Building Strategies
Expert
Food Science
Expert
Food Science
Expert
Exceptional Multitasked
Expert
Exceptional Multitasked
Expert
Team Oversight
Expert
Team Oversight
Expert
Business Operations
Expert
Business Operations
Expert
Menu Planning
Expert
Menu Planning
Expert
Teamwork
Expert
Teamwork
Expert
Training Plans
Expert
Training Plans
Expert
Restaurants Management
Expert
Restaurants Management
Expert
Leadership
Expert
Leadership
Expert
Marketing
Expert
Marketing
Expert
Food Safety
Expert
Food Safety
Expert
Sales
Expert
Sales
Expert
Management
Expert
Management
Expert
Customer Service
Expert
Customer Service
Expert
Training
Expert
Training
Expert
Problem Solving
Beginner
Problem Solving
Beginner
Supply Chain Management
Beginner
Supply Chain Management
Beginner
Operations Management
Beginner
Operations Management
Beginner
Planning
Beginner
Planning
Beginner
Business Development
Intermediate
Business Development
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Negotiation
Intermediate
Negotiation
Intermediate
Team Management
Expert
Team Management
Expert
Data Entry
Expert
Data Entry
Expert
Administrative
Expert
Administrative
Expert
Production
Expert
Production
Expert
Operation
Expert
Operation
Expert
operations
Expert
operations
Expert
Logistics
Expert
Logistics
Expert
Catering
Expert
Catering
Expert
Hotel Management
Intermediate
Hotel Management
Intermediate
Hospitality
Expert
Hospitality
Expert
Catering Sales
Expert
Catering Sales
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Administration
Expert
Administration
Expert
Accounting
Expert
Accounting
Expert
Organization
Expert
Organization
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
Risk Management Program. (RMP)
Forsan Foods & Consumer Products Co. Ltd
Jul 2014
Customer Service Program. (CSP)
Forsan Foods & Consumer Products Co. Ltd
Mar 2015
Food Poisoning Course. (FPC)
Forsan Foods & Consumer Products Co. Ltd
May 2015
Basic Management Training®. (BMT)
Le Royal Hotels & Resorts®.
Feb 2005
Basic Food Hygiene. (BFH)
Le Royal Hotels & Resorts®.
Sep 2005
Business Leadership Program. (BLP)
Le Royal Hotels & Resorts®.
Apr 2004
Evaluation as a Service Master. (EVM)
Le Royal Hotels & Resorts®.
May 2006

Hobbies and interests

Reading