ASSISTANT BRAND MANAGER
Al Futtaim Group
Total years of experience :18 years, 2 Months
BRANDS: The Kooples, Sandro, Maje, Claudie Pierlot
Managing introductory brands, the Kooples, Sandro, Maje and Claudie Pierlot in UAE, Qatar and KSA market.
In collaboration with management in raising more stores in strategic locations across the Gulf.
Hands on with the selection and buying of merchandise per season and monitoring the performance per skus.
Spearheading marketing activities.
Monitoring operations in front end that it is within the standards of the brand.
Brand: BEBE - GULF REGION
On top monthly sales projection and communicating strategies with brand principals in order to upheld and formulate strategies for bebe in UAE and in other region in GCC.
Overseeing efficiency of retail operations in front end, and implementing methods procedures to increase productivity of store processes and maintain brand standards across all stores.
BRAND MANAGER
Brand : BCBGMAXAZRIA-UAE
Has established the framework of the brand in GCC is terms of raising stores within prime locations in UAE, as a new acquisition.
Taking a call on supply and logistic methods to use long term.
implementing the brand standards across the all POS.
Monitoring the buys and assuring shipments are picked up from origins.
Facilitating allocations, initiating inventory movements, consolidations, and merchandise management .
Assessing performances of Front End staffs and providing training as necessary.
Implementing marketing efforts that fits within the parameters of international brand standards.
Brand: bebe USA
Working hand in hand with the Senior Brand Manager.
Monitoring the sales performance of merchandise, per department.
Close communication with brand principals to assure push-brand is at par with expected sales.
Overseeing inventory movements, consolidations, and merchandise management in general.
Assuring smooth operations on stores by equipping providing trainings to the staffs.
Implementing marketing efforts that fits within the parameters of international brand standards.
Acting as the Client Relations manager.
Brand:bebe USA
Reporting to Senior Brand Manager. Handling bebe USA operations, focused on sales performance and reporting and analytical aspects of the brand.
BRAND: G2000 LIMITED APPAREL HK
1. Overall planner of G2000 casual, formal, and fashion line.
2. Planning and implementing marketing and merchandising strategies to attain Projected Sales.
3. Managing OPEN-TO-BUY budgets and markdown margins.
4. Responsible in selection of merchandise by seasonal buying.
5. Overseeing front end operations.
6. Monitoring overall performance of the brand, profitability and sell thru.
BRAND: CLARKS, C & J CLARKS Footwear UK
1. Overall planner from brand acquisition to expansion.
2. Doing monthly presentations and assessment of the brand.
3. Managing OPEN-TO-BUY budgets and markdown margins.
4. Responsible in the selection of merchandise through buying.
Achievement: Pioneering merchandiser for Clarks Phil., and have instituted 5 stores in a year’s time.
Brands: BENCH and Herbench
Reporting to the CEO, presenting the seasonal buys and computing Open to Buy budgets,
analysis of sales and sales projections.
MERCHANDISER
1. Overall planner of Bench female line and accessories from ProductLadies and Accessory Line -Herbench from design to store distribution.
2. Monitoring if buying budget assigned and assortment per season per
line is attained and completed.
3. Implementing markdowns as needed.
4. Coordinating with overseas suppliers and local consignors regarding quality, design, revisions, costs, and delivery dates of merchandise.
1. Part of design team for internet based services and monitoring it's
2. Coordinating retail outlets nationwide if online service commitments are at par with company's standards.
1. Planning, ordering raw materials as needed by production.
2. Dealing with the supplier and purchasing team regarding orders.
3. Maintaining material buffers according to production projection.
