Yashraj Chhatwani

Heading Marketing for Men’s & Womenswear Luxury portfolios across the Middle East (UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon & Egypt)

(Portfolio Brands includes - Paul Smith, DSquared2, Marc Jacobs, Paule Ka, Zadig & Voltaire, Alice & Olivia, Lacoste, Le Coq Sportif, GEOX & Polo Ralph Lauren)

Marketing Coordinator (Lifestyle Portfolio - Armani Exchange, Banana Republic & Gap)

Retail Activity Management:
Accountable for timely execution of annual retail marketing calendar including planning, delivering and evaluating the success.
Defined specific & focused strategy pillars for key stores across UAE, Kuwait & Qatar.
Liaised with mall management & external suppliers on visibility of brands within the mall (poster stands, podiums) and coordinated with VM team to ensure timely execution.

Campaign Management:
Reported to & worked with the Division Marketing Manager (& wider marketing team) to take the lead on key elements of seasonal campaigns both off-line & online, ensuring robust planning, timely delivery and full evaluation of each activity.
Worked alongside the PR, Social Media, Events & CRM teams to support the delivery of marketing campaigns & brand expansion plans.
Sourced production suppliers for marketing collateral including vouchers, instore assets, PR gifts & photography.
Ensured all below the line communications with customers (email, SMS, social media) were approved by the brand & dispatched on time.
Monitored overall effectiveness of promotions/launches through tracker sheets, incremental sales, ROI.
Liaised with global brand principals to provide concepts & adaptation as per the company & brand guidelines.
Acted as a single point of contact between key stakeholders, suppliers, operations, financial and various global marketing teams.
Suggested new ideas for promotions, events & campaigns to appeal and attract selected target audiences.
Briefed agency & media team to create & plan all communications in line with global direction across all 3 brands (digital & traditional).
Researched & prepared competitor analysis report, and made suggestions for future strategy & tactics.
Assisted Marketing Manager with various event management activities including “Gap Wishing Wall For Ramadan” and other events for the general public.

Other Marketing Activities:
Processed of all finance (LPOs, estimates, invoicing on SmartPlan).
Maintained & updated brand pages on company website (Episerver CMS).
Provided information & reports eg: loyalty program customer segmentation reports & CRM results.
Developed & monitored growth of CRM database to enhance projects against business objectives.

Public relations:
Creation of annual PR/media budget and strategy including development of the company PR manual.
Building relationships and liaising with key media professionals in the MENA region.
Responsible for management (with the PR manager) of annual events, including briefing designer for event collateral (eg: invitations, digital assets and web banners).
Generation of media/press contacts through Cision Point.
Writing and distribution of press releases.
Management of press loans/assets for print and digital media.
Collating press clippings and writing monthly report for Galeries Lafayette & Gourmet.

Social media
In-house content creation for all social media platforms.
Contribution to annual & monthly social media strategy.
Liaising with top level fashion & interior design brands to schedule promotional activities.
Working with The Dubai Mall (largest shopping centre in UAE) to guarantee social media coverage for our brands and to access new online target audiences.

Marketing:
Incorporated marketing activities (online competitions, in-store promotions and digital advertising) into monthly campaign thematics including “urban lifestyle with a modern twist”, ”couture legend”, “French folis”.
Coordination of external suppliers in preparation for new corporate identity.
Debriefing & reporting on event activations (Food Fest 2015) and forward planning for future events.
Writing & editing monthly newsletter & emailer via Smart Focus.
Commissioned and briefed campaign photography and organised photo shoots.

CHANEL Cruise Collection 2014/15 Dubai

Responsibilities included :

Liaised with international & French press team, VIP guests including hotel bookings, flights & other transport.
Organised & sourced gifts for the VIP souvenir goodie bags.
Planned CHANEL press welcome dinner for international press and regional celebrities.
Liaised with PR managers, hotel staff, event planning companies to ensure successful event production.
Managed general logistics for the arrival & departure of CHANEL guests at the venue.

CHANEL Cruise Collection 2014/15 Dubai

Responsibilities included :

Liaised with international & French press team, VIP guests including hotel bookings, flights & other transport.
Organised & sourced gifts for the VIP souvenir goodie bags.
Planned CHANEL press welcome dinner for international press and regional celebrities.
Liaised with PR managers, hotel staff, event planning companies to ensure successful event production.
Managed general logistics for the arrival & departure of CHANEL guests at the venue.

Job Responsibilities induced looking after the store launches of ICONIC, Social Media of the Company Event Hosting, Advertisement Sector & New campaign Launches .