Zia Abdul Aziz Kormath

Recruited to develop and manage the marketing functions of IKKFoods, a company within a local conglomerate with an annual turnover of 220 Million SAR (approx. 58.6 Million US$).
Key Responsibilities:
• Marketing Strategy: Developing the marketing strategy for the company and its brands in line with company objectives.
• Marketing Lead:
o Daily Activities -
 Managing all activities for marketing department and the marketing team.
 Monitor performance of 4 different brands, SKU’s and product categories.
 Working closely with design, activation, media and production agencies.
 Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
o Campaign Management -
 Coordinating marketing campaigns with sales activities and promotions.
 Planning and implementing promotional campaigns.
 Manage and improve lead generation campaigns, measuring results wherever possible.
o Budget Management - Overseeing the company’s marketing budget to ensure ROI is met.
o Social Media Management - Developing Digital-Social Media and other print marketing activities.
o Merchandising Management -
 Designing, Production and execution of all POSM and activation in trade Channels through merchandising team and agencies.
 Planogram creation, implementation and compliance audits across all trade channels.
 Managing Merchandising projects through external agencies (Brand Partners) in Key Accounts.
o Contract Negotiation - Negotiate contracts with select wholesalers and retailers in close co-operation with sales teams.

• Brand Management:
o Overall responsibility for brand management and company corporate identity.
o Managing a team of two product brand managers, a graphic designer and a marketing assistant and assigning tasks and assisting in day to day issues.
Achievements:
• Developed new sales vendors and established mutually beneficial relationships.
• Sourced new and high-quality suppliers in different product categories with prices.
• Redesigning of the IKK company logo and Victoria, Al Sawsan, Al Basha brand logos and their brand identities.
• Worked on the brand architecture for the company and its four brands.
• Establishing a Social Media presence from scratch, running campaigns, using influencers and growing reach.

Recruited to manage the marketing functions.
Key Responsibilities:
• Team Structuring & Management:
o Instrumental to setting up the client servicing team and leading new business/client development across KSA, GCC & Egypt.
o Leading active participation in team trainings and project brief discussions.
o Ensure fieldwork quality control measures are put in place and followed.
o Monitoring and ensuring timely project completion and deliveries.
o Overseeing client proposal preparation and ensuring timely submissions to clients.
• Strategy & Planning:
o Preparing the sales plans and setting annual sales targets for individual teams.
o Involved in project budgets preparation process, estimating cost and profitability.
• Market Research & Strategy:
o Providing consultative advice to clients on their business/research needs and designing the required research studies to address them.
o Working with clients in determining the strategic implications of research findings and developing comprehensive marketing plans as a part of ICR ME’s strategic marketing planning services.
Achievements:
• Developed new clients and convincing existing clients to work with a newly established business.
• Training and Managing a new team to achieve sales targets in a relatively short span of time.

Key Responsibilities:
• Strategy, Sales & Planning:
o Responsible for Business planning, Sales implementing strategic & tactical initiatives aimed at enhancing sales, profitability. Devised strategies for client retention plus enhancement of existing clients.
o Developed strategic and in-depth presentations for FMCG clients addressing critical business queries on brand performance, product distribution issues, share decline and category insights.

• Project Management:
o Led and supervised a Client service team responsible for day to day client servicing of 14 plus clients tuning to a total value of 1.5 Million USD.
o Managed client CR projects (Qualitative and Quantitative) from initial stages of establishing quotas and sample sizes, costing, proposal preparation, final analysis and presentation.
o Experienced on U&A, Brand Equity, Pricing and Product Pack test studies for varied clients.
o Handled the Pepsi QC sampling project across Egypt, Saudi Arabia and GCC markets.
o Category Management -
 Assisted key clients to optimize their shelf efficiency and reduce out of stock (OOS) situations using retail research and Category management solutions.
 Proficient hands on experience in multiple FMCG product categories such as Personal Care, Soft Drinks, Salty Snacks, Dairy Products, Juices, Tea and many others throughout Saudi Arabia and GCC markets.
o Ideation and Development - Worked actively with clients on concept development, NPD, Pack innovations, Promotions.
o Market Research - Derived and delivered actionable insights to clients from conducted research projects and provided necessary consultation on the way forward on identified issues or recommendations.
o Industry Census - Worked on and delivered multiple industry census projects covering KSA and GCC retail environment.
o Research Methodology - Conducted numerous client workshops and presentations on retail and consumer research methodologies.
Achievements:
• Exceeded annual sales targets and accomplished an average 8-10% yearly team sales growth during tenure with the company.
• Signed new clients like OKAM, Tamer, NASHAR, SAUDI PAN-GULF, and ORIENT PTCL.
• Developed and created a new product idea called M.I.C.E to help clients understand cross category insights and identify new opportunity product lines; the idea generated an additional revenue of 200 K USD across KSA and UAE in 2012. The product won second place at the innovation competition at the Nielsen GLM in Florida, USA in Jan 2013.
Key Brands /Clients assisted:
AFIA-Savola Oils, SADAFCO, United Sugar, OKAM, Halwani, NASHAR, Carlsberg, Rabea-AMS Baeshen, PepsiCo, Sunbulah Group, Al Wefag, Tamer, Orient PTCL

Key Responsibilities:
• Worked diligently with marketing teams across several regional and local FMCG manufacturers.
• Provided comprehensive analytical support to clients to help in making marketing/sales related decisions across GCC.
• Worked meticulously on customized Pepsi sampling projects in Egypt, Saudi Arabia, GCC, North Africa and other markets for six years.
• Led a team of Data Analysts from the stage of Client Meetings to the final stage of report and presentations.
• Organized and delivered multiple client workshops and seminars on retail audit methodologies, software’s and data usage.
Achievements:
• Progressive internal growth from an Analyst to Account Manager within a period of 5 years.
• Achieved annual sales targets of $400K and exceeded $1.3 million yearly turnover during tenure.
• Developed client portfolio by signing new clients such as AMS Baeshen, NBCC, SADAFCO, DOLF, KDD, Best foods, TEMA during tenure.
• Played a pivotal role in hiring, training and developing the KSA team members.
Key Brands /Clients assisted:
AFIA-Savola Oils, PepsiCo, United Sugar, Halwani, Carlsberg, Luna-NFIC, Teashop-NBCC, Radwa Food Co Ltd, Rabea-AMS Baeshen, Sunbulah Group, SADAFCO, Nutricia, Nestle, Red Bull, DOLF, Ulker, Unilever, Americana, KDD, Panda, Best Foods, Fine Tissues, TEMA, Alali.

Key Responsibilities:
• Responsible for monthly sales & marketing performance reports and collecting market intelligence, analyzing findings to the Regional GM, Sales and Marketing Teams.
• Identified new business prospects and provided key backend support to the sales team.
• Created and designed all fare calculations for SIA ex-Jeddah with the supervision of SM and GM.
• Designed, created and distributed flyers essential to travel agents and corporates with the assistance of the various stakeholders.
• Successfully promoted SIA through all new product launches and agency updates, seminars, presentations and seasonal holiday package promotions.
Achievements:
• Made responsible for the management of the entire passenger loyalty program and managing its priority club member activities in KSA.
• Designated as the team leader for relief team in case of landing emergencies.