GENERAL MANAGER
BMTC –BAHRI & MAZROEI GROUP
Total years of experience :15 years, 10 Months
• Instigated strategic business changes and revitalized organic growth catalysts: Invested in alternative income sources, discontinued unprofitable product lines, scaled up retail and wholesale operations, secured large projects funding, restructured business units, and segregated P&L’s, achieving 18% upturn in the topline with 26% EBITDA.
• Formulated advanced financial & planning toolsets to optimize OPEX and to improve governance and transparency.
• Rationalized inventory with 20% overall improvement and up to 30% on consumer products stock-turn ratios.
• Drove goals & inputs to rolling forecasts, leveraged gross margins, bettered AR provisions, reduced bad debt by 35%.
• Negotiated growth-driven 2018/19 budgets: Inspired the team to engage through a strong sense of purpose and
vision; signed off individual BU targets with a customized career development path and retention/reward program.
• Implemented a Two-Year Business Turnaround: Acquired, coached, motivated, and retained specialized talents to meet the new vision of realigning company objectives with group construction activities, whilst seeking new partners.
• Established a financial/non-financial reporting system comprising policies and procedures consistent with corporate guidelines; fostered the CRM integration to expand group collaboration, key client relationships, and visibility.
• leveraged specification platform commonalities with creative designs and forging strategic alliances to provide bespoke and specified solutions to challenging projects at competitive price, rebuilding the reputation of a resourceful, innovative, and dependable professional lighting solutions provider.
• 180° turnaround from negative bottom-line to $2.8M net profit (FY 2016); $80M projects pipeline with 20% hit-rate.
• Restored Abu Dhabi Municipality’s trust; reversed $6.8M in penalties imposed on project-partner Al Jaber Transport.
• Assessed the impact of LED paradigm-shift on addressable GCC markets; provided stakeholders with the insights
of municipal regulatory frameworks, and managed change to drive KPI’s and best-fits, with 40% project hit rate.
• Steered lean operations, just-in-time-fabrication, and improvements in procurement, supply chain and logistics.
• Delivered strong year-on-year revenue growth with a refocused project sales strategy that doubled net income.
• Provided sound advice to the JV board; saved $10M on local manufacturing expansion and other tactical issues.
Rotating equipment engineered technologies
Solutions & services provider to process industries: Oil & Gas, Petrochemical, Power Generation, Clean & Waste Water.
• Identified a strategic opportunity to move business beyond existing success profile. Communicated to Smiths Group CEO and the executive board a clear vision and a roadmap for an industrial legal entity in KSA, mitigating risks and diluting all fears. Spearheaded the new direction challenging accepted business practices and managed the associated risks to improve profitability.
• Led the sales & service development and transitioned contracts with all aspects of the demerger and subsequent business startup (legal, due diligence, preservation of business and protection of shareholders’ interests).
Prime distributors of Schneider Electric, Phoenix Contact, Rittal Enclosures, MK & Hager Wiring Devices, Cable Management…
Skills & Proficiency used in this appointment:
Shaping the Work Environment
Crafting a Strategic Vision
Marshaling & Galvanizing Resources
Communicating High Expectations
Adopting a Quantum Leap in Goal Setting
Empowering & Backing the Team
Integrity & Transparency
Selected Achievements
• Delivered the Strategic & Operational plans ensuring sustained growth for the 120-employee trading business, with emphasis on rationalizing inventory and geographically expanding Branches, Showrooms and Traders Partners Networks
• Drove business goals and inputs to rolling forecasts; developed plans aligned with market reality and business strategy
• Crystallized relationships with international vendors leveraging Product Managers extensive below-the-line promotional campaigns (Brand Marketing, Product launch/Positioning) to ascertain and sustain win-win criterions
• Effectively enhanced Branch Managers ability to manage their budgets & financial performance, led the reviews with the executive board and grew revenues by 53% to $46 million, exceeding budgeted bottom-line target margin by 30%
FIBER OPTICS & MICROWAVES POST GRAD COURSE
