Ziyad Al Sayed

Lead teams and direct the end-to-end product lifecycle for multiple solution segments, including Cash, Security, AV, Business Automation,
Self-Service Kiosks, POS, Hospitality, Solar & Power and After Sales Service.
Lead digital transformation initiatives and introduce innovative technologies for new product development (NPD) evaluations, aligning
offerings with market trends and customer needs.
Conduct market research to identify opportunities and provide high-value integration solutions, collaborating with cross-functional teams
and stakeholders to drive revenue growth and solution adoption.
Facilitate user acceptance testing (UAT) and knowledge transfer, leading to smoother transitions and reduced system training overhead.
Establish and maintain compliance frameworks and documentation standards for audit readiness and implement performance metrics and
forecast models for stocking and delivery.
Manage vendor relationships and negotiate strategic contracts, securing favorable terms and client relationships through proactive
communication and post-deployment support.

Led the design, implementation, and integration of advanced and large-scale AV systems across corporate, event, and entertainment
environments, enhancing user experience and client satisfaction.
Directed a team of 25+ engineers and technicians, driving cross-functional collaboration and ensuring timely, high-quality project delivery
within scope and budget.
Delivered live event production support and deployed cutting-edge technologies including 4K video walls, immersive audio, and interactive
displays, ensuring flawless execution and real-time issue resolution.
Oversaw the convergence of AV and IT infrastructure and implemented technical KPIs, improving service quality and system reliability,
minimizing downtime, and integrating stronger systems.
Conducted ongoing market research and technology evaluations, proactively recommending emerging AV solutions aligned with evolving
business needs.
Managed budgeting and resource allocation to optimize costs and developed technical documentation, training resources, and
implementation guides to boost team knowledge and onboarding efficiency.

Translated customer needs into technical requirements, collaborating with cross-functional teams to deliver tailored solutions that enhanced
customer engagement.
Conducted product demonstrations, testing, and evaluations to validate technical feasibility and develop new products.
Refined product positioning by analyzing market trends and competitor offerings to deliver value-driven solutions.
Developed product documentation, training materials, and sales enablement content to support go-to-market success.
Conducted training sessions for sales and business development teams to boost product knowledge and promote solution selling, resulting in
increased lead generation and pipeline velocity.
Worked closely with vendors to negotiate pricing and contracts, ensuring competitive offerings and profitable margins.
Liaised with PMO and OMD to ensure seamless implementation and timely delivery of projects.

As a Business Development Manager, my responsibilities include:

• Discuss, present, and demonstrate key benefits of our solution to the customer
• Open New Channels in the Market by Adapting & Acquiring New technologies.
• Monitor the Sales Team Key Performance indicator
• Develop a Vertical company Portfolio of Solutions & Technologies to Match the Market Need.
• Prepare & develop a customized Presentations to Win Mega Projects.
• Works with the Managing Director to develop and execute a sales plan to drive end user demand in the all markets that will result in increased sales and market share.
• Recognize and develop new distributors, manufactures, users, agents and distribution channels for the sale of the products.
• Recognize and report market trends, new products and product improvements.
• Maximize market penetration within each product and respective distributors for all products as directed.
• Provide all necessary technical support, application training and troubleshooting to our existing and new targeted accounts in these regions as well as others when deemed necessary.
• Assist in product development with application support, testing and engineering.
• Participate in the annual sales forecast and budget for the territory.
• Provide historical data by maintaining records on territory and customer sales.
• Prepare reports for management as required to reflect the results of the national accounts program and market penetration.
• Carry out other tasks as requested by management.

Led cross-functional teams to deliver complex projects timely and product launches aligned with market needs, increasing product adoption
and enhancing competitive positioning.
Developed go-to-market strategies, executed strategic partnerships, managed key accounts, and strengthened client relationships, driving
sustained business growth and customer engagement.
Managed elevating customer experience and increasing brand loyalty.
Refined product strategies identified and secured new avenues for business expansion by monitoring industry trends and conducting
proactive market research.
Delivered persuasive client proposals and sales presentations to C-level executives, negotiated vendor contracts, and organized special sales
moving high product volumes.
Utilized CRM systems to streamline client data management, improve reporting, and support informed decision-making.

Led cross-functional collaboration across IT, facilities, and vendors to deliver integrated AV and IT solutions aligned with business needs,
enhancing operational efficiency and minimizing downtime.
Designed and deployed product integration strategies for AV systems including audio/video control and collaboration tools, ensuring
seamless system integration and improved user experience.
Evaluated emerging AV technologies, tools, and platforms and conducting cost-benefit analysis, identifying best solutions and aligning
investments with long-term business value.
Developed comprehensive product documentation, including technical manuals and system diagrams, supporting internal knowledge
transfer and ensuring compliance with governance frameworks.
Spearheaded new product development (NPD) initiatives by identifying use cases and deploying tailored solutions that improved
performance and reduced costs across departments.
Developed budgets for AV technology projects and operations, recommended and procured AV hardware, software, and services, aligned
with project specifications.
Oversaw the implementation of AV solutions, diagnosed and resolved complex AV issues, conducted system testing and quality assurance to
validate functionality and system reliability.
Monitored expenses, delivered financial performance reports to stakeholders and ensured optimal resource allocation across tools,
personnel, and equipment to improve operational efficiency.
Delivered end-user training and technical support sessions to enhance system adoption and reduce support dependencies.
Implemented robust security measures and conducted regular compliance audits, proactively addressing all AV system vulnerabilities and
mitigating risks of unauthorized access and data breaches.

• Conduct market and technology research and analysis and compile detailed reports and studies.
• Develop the architecture of large scale integrated Business IT and A/V Solutions and put together feasible technical solutions.
• Research, identify, shortlist, and manage communication with suppliers and partners within the context of proposed solutions and initiatives.
• Develop full technical and financial proposals, as well as sales and technical presentations for proposed solutions.
• Perform presentations, demonstrations, and proof of concepts to C-level executives and senior government officials.
• Coordinate with Software Development, R&D (Local & overseas) and Technical Operations teams.
• Demonstrated expertise in conducting feasibility studies and developing
• proposals.
• Create and manage the project schedule.
• Acquire a thorough understanding of project requirements and objectives including, but not limited to: contractual, financial, technical, schedule, construction coordination, materials, personnel, and scope of work.
• Function as the focal point for internal and external project

Conducted regular system inspections and coordinated technical maintenance projects across multiple locations, ensuring timely preventive
maintenance schedules for AV systems and infrastructure.
Diagnosed and resolved complex AV issues across audio, video, and control systems, reducing downtime and improving service continuity.
Supervised and assigned tasks to maintenance teams, ensuring adherence to quality standards, project timelines, and client expectations.
Managed and maintained inventory of AV equipment and spare parts, improving resource readiness and minimizing project delays.
Delivered technical support and training to end-users and staff, enhancing system usage efficiency and reducing troubleshooting requests.
Facilitated cross-functional communication to expedite resolution of service requests and improve customer satisfaction.
Implemented technical documentation practices to track maintenance activities complying with operational procedures.

• Supervise and manage an audio visual (AV) support team in a high volume Shared Service unit to achieve operational outcomes. Manage the day-to-day work activities of the team, including timelines, expected customer experience, meeting SLA
• Monitor, review and analyse incident management performance metrics and recurring issues/requests. Proactively make recommendations for prevention and resolution. Manage the consistent use of agreed tools and methods to address and resolve user identified problems
• Supervise, plan and provide a range of responsive and effective customer focused AV technical support activities such as: diagnosis, troubleshooting and resolution of routine and complex incidents, requests and problems; design, installation, de-installation, configuration, commissioning, testing and maintenance of integrated AV hardware, Queue Management System Digital Signage, operating systems and software; audio and video recordings and conferencing; security and maintenance of AV equipment and associated facilities; systems and software maintenance schedules; end-user familiarization support, training and demonstrations regarding the use and functionality of AV equipment. Collaborate with colleagues, IT Services (Operations Division) and Property Services, to achieve issue resolution, escalation and compliance as appropriate. Escalate where appropriate to Tier III (vendor, contractor).
• Collaborate with the Events Management service
• Provide local AV asset management support and administration
• Develop and maintain knowledge and technical capability.
• Planning, coordinating and supervising on-site functions (scheduling, engineering, material control, and may provide day-to-day direction of on-site administrative staff in accounting, purchasing, etc.)
• Facilitate internal project kick-off meeting that includes key participants from sales, engineering, fabrication and installation.

• Review project documentation to gain thorough understanding and check for accuracy.
• Work with design team to create and update project installation documents using Word, Visio, Excel, and/or CAD as needed.
• Coordinate on-site implementation process for AV installations and service requests.
• On-Site Execution & troubleshooting.
• Report any out of scope work required to allow for change order generation as needed
• Provide detailed project field status updates to AV Ops Mgr and design team.
• Provide end user training on newly installed systems
• Work with the rest of the AV team to evaluate new products and services
• Install, Configure & Troublshooting the beloiw systems:

- Queue Managemetn System “Qmatic”
- Digital Signage Solutions “Scala/Navori”
- Tandberg Video Conference Solutions.

Led cross-functional collaboration among AV technicians, engineers, and contractors to deliver complex AV and IT integration projects on
time, within scope, and under budget.
Oversaw full project lifecycle management, from requirements gathering, project scoping and planning, and design through installation and
post-deployment testing, ensuring quality deliverables.
Managed project timelines, resource and task allocation, and developed budget, release plan, and contingency plans for risk mitigation
while implementing KPIs to track project performance.
Negotiated vendor and contract terms to cut costs and enhance service quality, aligning solutions with governance and compliance
awareness protocols.
Developed and provided regular financial reports and project documentation to stakeholders for data-backed decision making, fostering
transparency and trust across departments.
Implemented robust quality control processes and conducted regular inspections and troubleshooting to enhance system reliability while
ensuring AV solutions met industry standards.
Delivered customer engagement excellence through regular client interactions and feedback, resulting in increased satisfaction and
retention.

• Diagnose hardware and software problems, and replace defective components
• Maintain and administer end users, computer, printers on networks and related computing environments, including computer hardware, systems software, applications software, and all configurations.
• Monitor network performancePerform routine network startup and shutdown procedures, and maintain control records.
• Design, configure, and test computer hardware, networking software and operating system software.
• Train people in computer system use.
• Analyze equipment performance records in order to determine the need for repair or replacement.
• Research new technology, and implement it or recommend its implementation.
• Maintain an inventory of parts for emergency repairsCoordinate with vendors and with company personnel in order to facilitate purchases.

Managed user accounts, administered and optimized network infrastructure, including routers and switches, enhancing connectivity and
seamless system integration across departments.
Implemented robust backup and disaster recovery strategies, securing critical data and supporting business continuity.
Collaborated cross-functionally with IT and operations teams to streamline workflows and integrate AV and IT systems under unified
architecture.
Resolved hardware issues, updated software & OS, tracked network performance, installed and upgraded servers and migrated systems,
achieving seamless transitions and minimal disruptions.
Conducted thorough usability testing post-installation to validate configurations and ensure user readiness and satisfaction.
Oversaw vendor negotiation, software and hardware procurement, reducing infrastructure costs while maintaining quality and compliance.
Executed timely system documentation, data backups, and database management, enhancing team knowledge transfer and audit readiness.
Facilitated technical training for internal teams on network usage, system maintenance, and security protocols to improve support capacity.

* Updating Customer infromation.
* Data entry.

* Summer training in National Commercial Bank for Technical Support & Web-Site design.