Brand Manager
Focuseadvertising
Total years of experience :12 years, 6 Months
• Develop and implementing the Brand identity strategy.
• Prepare and develop plans for communication campaigns.
• Monitors the campaigns exaction with digital marketing to make sure the plan implemented.
• Build brand and raise awareness by making plans.
• Implement marketing initiatives and strategies.
• Analyzing brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people wrking on brand initiatives.
• Lead creative development to motivate the target audience to “take action”.
• Measure and report performance of all marketing campaigns, and KPIs
Reporting directly to the President of the company.
• Develop a growth strategy focused both on financial gain customer satisfaction.
• Developed the marketing strategy and implementation for new and existing products.
• Promote the company’s products/services addressing or predicting client’s objectives.
• Worked with the company’s Director of Business Development team and enabled them to meet
their commercial objectives by providing them with appropriate tools such as materials and
presentations.
• Arrange business development meetings with prospective clients.
• Conduct research to identify new market and customer need.
• Guided the day to day activities of the marketing team.
• Developed and delivered marketing and communications strategies for the company.
• Undertook continuous analysis of competitive environment and consumer trends.
Supervise all marketing for the company and activities within the marketing department
• Developed the marketing strategy for the company in line with company objectives
• Created and published all marketing material in line with marketing plans.
• Managed and improved lead generation campaigns, measuring results
• Worked closely with our in-house design team and assisted with new product launches
• Maintained effective internal communications to ensure that all relevant company functions are
kept informed of marketing objectives
• Analyzed potential strategic partner relationships for company marketing
-Created and designed flyers, posters and other various marketing media in line with the overall strategic marketing plan
-Promoted various in-store products which included mobile, mobile accessories and other telecommunication related products
-Created various ROI reports for marketing campaigns
-Oversaw the new customer acquisition rates KPI
- Supervised and motivated staff to perform their best
- Handled complaints from customers
- Ensured that the academy policies are followed
- Resolved customer issues to their overall satisfaction
- Prepared and conducted employee reviews
- Ensured product quality and availability
