Senior Marketing Associate
Cognizant - India
Total years of experience :8 years, 0 Months
Team size: 4; Function - Global Sales Support;
Clients: CMO (Digital Operations), Field Director, BU heads of Cognizant
Key Result Areas:
• Managed account wise requirements for marketing campaign execution
• Worked with in house design & content teams for creating marketing assets.
• Provided sales enablement support to BU leads, CMOs, Field sales directors
• Provided offshore event support - data, collaterals, content, presentations
Team size: 4; Function - Corporate Brand Marketing
Clients: BU heads, C-suit leaders, senior leaders, businesses, external talent, Emp
Key Result Areas:
• Prepared, drafted, collated content & managed analytics
• Worked on campaign ideation, plan, strategy & end to end execution with teams
• Managed content for HCL Europe webpages - Generic & Geo specific
• Managed corporate communications for important HCL events,
• Managed online content, SEM/SMM/GDN, ORM, budgeting & analytics for campaigns
• Prepared ad copies, creative routes, content for creatives - videos, banners, etc.
• Prepared media pitch, media briefing documents & scheduling for important events
• Liaised with PR & creative agencies to launch campaigns, publish news, promote HCL
• Managed media team for big ticket events such as WEF, VOR launch, MWC, IR, etc.
Team size: 20; Function - Business Marketing
Clients: Business partners/Franchises, traders
KRA
• Prepared quarterly/ annual operating plans & channel performance presentations
• Created a unified communication kit for Religare to provide it to the business partners and further to be forwarded by business partners to clients
• Launched sales drives for revenue generation, client acquisition & reactivation
• Prepared customer retention plans; managed online & offline promotions of campaigns/ drives along and conducted analysis of key metrics
• Organized meetings with investors, trainings and webinars for franchisees & clients
• Prepared framework for Integrating market intelligence tools, online documents, charts, videos & banners in a one stop shop online channel to support franchises
• Liaised with agencies for facility branding & branding of partner locations
• Assisted in creation of “advisory team” & “contingency team” as support to partners
Key Result Areas (team size 3); Function - Product Branding (FMCG)
• Conducted qualitative market research with TG to gain consumer insights for concept creation; prepared concepts for launch of new pouch pack of shampoo brand
• Worked with design team to prepare graphics & ad brief for clinic plus pouch
• Conducted main plant test/Trial for pouch pack quality
• Performed competitor analysis -price, SKU, variants across outlets in Mumbai
Key Result Areas:
• Monitored & managed potential bottlenecks in backend application performance
• Ran test cases for enterprise COBOL source programs & resolved tickets
• Managed resource repository for training and development of new candidates
• Liaised with testing teams & development teams for problem resolution
While pursuing my MBA, I have done my 5 month internship in Brand Development from Hindustan Unilever Limited,Mumbai. I have worked on multiple live projects for Clinic Plus brand during that phase. I have also done some challenging short term/academic projects during my MBA stint.
During my Bachelor's course, I had worked on a project in the topic " Fault Tolerant system". The project was based on the existing model used by ISRO (Space organization in India). I studied the model & proposed a model which was efficient. It was named as "Proposed Model". This paper has won National level paper presentation competition twice & it was published in Internation Journal for Computer Application (IJCA) IN 2010.
