Account Manager
Dentsu Aegis Network
Total years of experience :16 years, 7 Months
Role includes:
• Strategic planning, execution and analysis of social media campaigns for leading global brands, including General Motors, Estee Lauder Companies, Tommy Hilfiger and Puma
• Overseeing the social media team, ensuring optimum performance and client ROI
• Leading network relationships with the social media platforms, delivering client and agency development sessions with Facebook, Instagram, Twitter, LinkedIn and Snapchat
• Delivering education sessions across the network, as well as being responsible for training interns and new joiners
• Thought leadership for the network, fronting all social media innovations and developments
Achievements:
• Delivered increased year on year performance for every client, with excellent results e.g.
93% decrease in cost per lead for General Motors
• A significant growth in media innovation in MENA e.g.
One world first, five MENA firsts and four sector firsts, developed in partnership with the social channels
• Received the following feedback from Twitter’s Global General Motors lead:
“I've been to many markets with GM/DAN and I haven't met a more collaborative, driven and valuable media partner anywhere.” Martin Murphy, Twitter
• Establish Marketing and CRM as support functions to the Group
• Handle all marketing activities of the automotive brands including Alfa Romeo; after-sales, heavy machinery and car rentals
• Overall brand management: development of corporate identity and brand manual
• Initiate online strategy to ensure heavy online presence
• Launch internal communication strategies
• Prepare and present quarterly presentation to the Board of Investors on the activities and achievements of the department
• Nurture and enrich all external perceptions of the company and growth of market share
• Brand development of a new consultancy firm within the Group
• Handle Marketing and PR for 2 brands and a total of 70 stores in the Middle East
• Initiate and maintain close relationships with suppliers and partners (Disney ME, Rotana Home Entertainment, Cartoon Network, Airmiles), malls (Emaar, MAF, Nakheel etc) and other vendors
• Develop the concept of ‘shopenteinment’ in the stores by organizing events that translate into higher footfall and sales
• Draw proposals and obtain sponsorship for company's events on a regular basis
• Manage media placements, including media coverage by MBC TV completely free-of-charge
• Manage CSR activities across the group including long-term relationship with nonprofit organizations such as Make a Wish Foundation in the UAE
• Oversee the activities of social media agency
• Enforce brand guidelines and revise the brand identity manual for The Toy Store
• Responsible for branding and visual representation of the stores
• Improve customer retention and enable personalized promotions by designing and implementing the loyalty program
• Launched The Toy Store Magazine to increase brand awareness through strategically planned distribution
• Introduce new channels to generate the profit: in-store, online and magazine advertising; shop in shop concepts; and lucrative collaborations with the likes of TicketingCo
• Assigned to positions of increased responsibilities due to outstanding performance
• Developed promotional campaigns for high profile clients such as Microsoft, Samsung and Coca-Cola
• Analyzed sales trends and identified new sales, up-selling and cross-selling opportunities
• Managed a charity project raising over USD 150 000 in 2011
• Dealt with international agents to seek promotional products for clients and to obtain relative quotes
• Developed marketing affiliate and partner relationships to increase our reach to new customers
• Promoted rapidly to managerial levels due to outstanding customer service and high sales levels
• Managed local store marketing activities
• Achieved highest sales per hour across the company in 2008
• Achieved highest sales across the company in 2009
• Achieved sales vs budget quotas and performance-based goals/targets for sales and profitability lines
• Implemented effective management techniques, including development of strong working relationships with co-workers, top management, and clientele
New Zealand’s most sought-after professional communications degree. Combines theoretical and practical experience in a range of communication fields, including marketing, media, event management and PR.
Univeristy Foundation Course equivalent to High School Awards: Top English and Humanities Student
IELTS - overall score 7.5
