Marketing And Business Development Manager
Armada Distribution (FATTAL GROUP)
Total years of experience :12 years, 11 Months
As a Business Development Manager for a leading distributor of premium consumer brands in the UAE, I am proud to represent brands such as HERSHEY'S, LA BALEINE, SEEBERGER, RITTER SPORT, ROYAL DANSK, L'ATELIER DU MIEL, DARMMES, DIVELLA, MUTTI, SEGAFREDO and more;
• Accountable for generating, implementing, and executing the Business Development Plan, which includes clear objectives, targets, strategies, tactical action plans, responsibilities, accountabilities, and deadlines. Additionally, I collaborate with the Regional Category Team to plan and analyze consumer and trade promotions, identifying cost-saving opportunities and executing central promotions and shopper programs.
• As a representative of the Brand, I deliver presentations to the Commercial team, supporting launches and initiatives, and participate in monthly Demand Planning meetings. To ensure budget compliance, I work closely with the Accounting and Finance groups to discuss proposed budgets.
• Launched new product lines with strong retail and marketing strategy.
• Responsible for local market share monitoring and analysis, driving simplification, SKU optimization, and forecast accuracy.
• Coached team to build client relationships and exceed sales targets.
Managed high-profile brands, such as Reckitt Benckiser, as a Brand Manager at a leading ambassador, agent, and distributor of internationally renowned brands, My responsibilities included;
• Planned and executed annual sales plans with a budget of over $20 million, presenting them to the GM
• Conducted targeted market visits to increase sales, working closely with market managers and the independent retailer force to optimize shelf space allocation and promotional activities.
• Provided post-mortem feedback in the form of scorecards and KPIs, and monitored and tracked competition activities.
• Managed and monitored customer and consumer marketing investments and initiatives at the regional level to ensure effective brand positioning.
• Tracked prices based on competition benchmarking at the regional level to maintain a competitive edge.
As a key member of the team at a leading luggage and accessories retailer, I was responsible for;
• Achieving the company's sales targets and overseeing day-to-day operations. In this role, I managed showrooms operations and developed retail strategies to drive growth and maximize profitability.
• Responsible for monitoring stock availability, orders, and arrivals. This included developing effective inventory management strategies to minimize stockouts and reduce lead times.
• Expand the company's reach and boost brand awareness, also coordinated activities associated with the organization's participation in trade shows and events. Through my efforts, the company was able to connect with new customers, showcase its products, and build meaningful relationships with industry peers.
As a key member of the team at a prominent household and furniture sales company, my responsibilities included;
• Managing the recruitment, selection, orientation, and training of employees. I was responsible for ensuring that the company had a skilled and motivated workforce capable of achieving its objectives.
• One of my most significant accomplishments was setting and achieving financial objectives for the company. This involved forecasting market trends, preparing an annual budget, scheduling expenditures, and analyzing variances.
• Responsible for maintaining quality service by ensuring customer satisfaction. This involved analyzing and resolving customer service problems, identifying trends, and striving for continuous system improvements.
This Company was active in sales of household and home textiles my responsibilities included;
• Working with other managers to plan and direct the work of the organization, with the organizations of different departments to gain perspective, including marketing, sales, customer services, purchasing, merchandising, and personnel department
• Using company reports to analyze sales, gross profit and inventory activity
• Reporting market activity to management by monitoring and analyzing competitive price lists and products
• Working with and through management to develop and implement actions that protect company assets and profitability.
