Cherine Hamdan

- Develop and execute marketing plans including advertising campaigns, promotions, social media, email marketing, PR, grassroots initiatives, and partnerships for upward of 8 - 10 Expos and events each year.

- Initiate conversations with promotion partners to identify new opportunities and relationship to drive our business.

- Research industry trends, competitive landscape, upcoming tour, fan/social conversation and put together key show-specific insights document.

- Drive the fan marketing outreach process, working with local communities and internal teams to drive ticket sales and interest.

- Manage all paid and trade media - TV, Print, Radio, OOH, Digital and Experiential - tracking goal, spend, KPIs - coordinating with internal departments and external agencies.

- Manage current marketing assets and submit requests for new assets to generate Expo awareness and boost spaces sales and attract exhibitors and sponsors.

- Formulate separate budgets for each Expo/Project to optimize marketing activities and reach according to objectives and target market, audience and sectors.

- Maintain marketing calendar, project timelines, settlement reconciliations, and post event recap summaries for all stakeholders.

• Market research and analyzing business segment and market share in the region

• Developing a plan for the Business

• Finance plan and management

• Determining a Vision for the Company

• Developing brand strategy

• Developing sales and marketing plan

• Travel to meet manufacturing labs in USA, Europe, and Far East

• Creating the business flow model

• launching e-commerce platform

• Building and maintaining relationships with clients and key personnel

• Conducting business surveys to ensure clients are satisfied with their provided services

• Regular communication with clients/members and educate them about new services and packages offerings

• Attending meetings with clients to build relationships with existing accounts

• Working closely with Account Managers and managing pipelines

• Escalating and resolving areas of concern as raised by clients

• Carrying out client satisfaction surveys and reviews

• Monitoring sales performance against service level agreements and flagging potential issues

• Updating the CRM and ensuring account managers are aware of changes within clients

• Passing leads to the sales team and following up on progress

• Liaising with internal departments to ensure client needs are fulfilled effectively

• Managing organizational sales by developing a business plan that covers sales, revenue and expense controls

• Setting individual sales targets with the sales team

• Tracking sales goals and reporting results as necessary

• Coordinating with marketing on lead generating

• Scheduling and oversee training of sales and front office team

• Developing the sales and front office team through motivation, counseling and product knowledge education

• Designing and implementing a strategic sales plan that expands facility’s customer base and ensure it’s strong presence

• Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives and front office agents

• Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results

• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products

• Contribute to team effort by accomplishing related results as needed

• Provide on-the-ground support for sales associates as they generate leads and close new deals

• Meet with members to discuss their evolving needs and to assess the quality of the relationship with them

• Provide daily report of field sales success and communicate VOC data to superiors

• Sell to existing and potential direct accounts

• Continually develop knowledge of the business climate, applications and competition for defined geography and accounts

• Prepare reporting as needed

• Worked closely with both internal stakeholders (Faisaliah Group & Emaar) and external parties (ECA) to manage, facilitate, and coordinate all aspects of hotels marketing

• Collaborated with the hotel General Manager, the Area Marketing team and relevant stakeholders in developing annual individual hotel marketing plans for all hotels within your cluster

• Executed customer facing B2B and B2C promotions and communications effectively and efficiently across all relevant offline and online channels in accordance with the annual hotel marketing plan, the Regional marketing plan and Central marketing strategy

• Worked closely with the Revenue Manager to manage monthly website tasks and ensures hotel websites are kept fully up to date with new offers and content and are kept well maintained

• Supported the Regional Marketing team on the development and implementation of the overarching area content strategy

• Supported Area E-Commerce, Corporate CRM and Corporate loyalty teams in providing relevant hotel offers, content and marketing messages for ongoing CRM communications

• Developed and maintained ongoing commercial relationships with external strategic travel and non-travel partners in local markets

• Tracked, measured and reported productivity of specific hotels marketing campaigns and initiatives to establish ROI, brand impact and effectiveness

• Assisted Sales Managers in the development of their consultative sales approach

• Supported campaigns using direct and indirect marketing, branded programs, and sales activities for designated market segments

• Provided marketing support for all food and beverage initiatives and promotions

• Assisted in establishing clear communication channels with marketing, sales and the executive committee on marketing related topics and promotions

• Developed and worked with selected partners on various marketing campaigns to maximize the business potential as well as the awareness of the hotels

• Assisted in the creation and approval of all rooms advertising through a centralized agency to ensure consistency and brand standards. Includes print, flyer and radio campaigns. Additionally, will assist in advertising placement if necessary

• Managed all social media postings (Facebook, Instagram and Twitter to name a few) as well as involvement in the digital strategy from a consumer perspective

• Monitored hotels advertising (where relevant) and provide feedback to media buying agencies on positioning and appearance

• Reviewed and updated the hotel’s image gallery. Managed in the scheduling of new photography where required and provide on-site support ensuring that brand standards are followed

• Contributed ideas and participated in the preparations of the promotional theme events, including the organization of invitation lists

• Followed up on the developments from competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.)

• Organized the annual and quarterly marketing promotions calendar

• Attended relevant functions, events or receptions with a view to positively promoting our properties’ events or products

• Copy write and proof reads all English and Arabic copies for all marketing material and collateral with final approval by the GM and Stakeholders

Main Objective: Positioning and promoting Assila Hotel and its outlets in the Middle East market through marketing and communications activities as well as to ensure compliance with the Rocco Forte brand.
• Created the hotel media, marketing and communications plan
• Played a significant role in developing the hotel Marketing and communication budget and maintain budget control
• Created and implement all Marketing and communication activities, including but not limited to:
o Creation and print of collateral
o Press releases (English/Arabic)
o Promotions, packages and Advertising
o Social media activities and content management
o Website developing and content management
o Attending events
o Photo-shootings
• Maintain guest database for mailings (Adobe Campaign and Protel)
• Liaise with F&B department to promote F&B outlets
• Ensure compliance with brand identity guidelines (VIM and Brand Style)
• Coordinate between hotel and HQ marketing team and agencies whenever necessary
• Pro-actively promote rooms, food and beverage including banquet/conferences, or any other current or forthcoming activities which lead to potential sources of business
• Keep up to date with marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing
• Initiate and arrange selected individual journalists and group press trips
• Take responsibility for story development and pitching for specific communication projects
• Ensure all press releases are up-to-date, accurate and accessible by media
o Assist and help coordinate communication projects, including but not limited to:
o Sponsorship
o Award events
o Press conferences and press events, both local and overseas
• Develop social media strategies and messages for the year; monitors fans’ comments and provides relevant responses, when required
• Plan and develop internal staff and external quarterly newsletter

Main Objective: responsible for creating communication strategy for clients whether it’s an advertising, launching, awareness or CSR campaign. This includes targeting the right audience, as well as setting the tone and message of the campaign.
Marketing & Communication
• Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers
• Liaising with clients to identify specific business problems and develop ideas
• Finding an 'angle' on a specific product or service on which to base an advertising campaign
• Researching the product or service to be advertised, this may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived
• Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign
Event Management
• Coordinate details of events such as conferences, weddings, charity events, trade shows, business meetings, corporate internal events, exhibitions and Activations
• Development, production and delivery of projects from proposal right up to delivery
• Setting, communicating and maintaining timelines and priorities on every project
• Managing supplier relationships
• Managing operational and administrative functions to ensure specific projects are delivered efficiently
• Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget
• Providing leadership, motivation, direction and support to my team
• Being responsible for all project budgets from start to finish
• Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients’ guidelines
Key Projects:
• VIP wedding planning and event management for Minister Adil Fakieh
• Polo Cup 2015 in UK (Coordinating and Communication)
• KAUST graduation ceremony 2015
• Economic Cities Authorization awareness campaign
• ACT Center marketing campaign
• Easy Taxi social media plan
• Beach Cleaning campaign
• Davidoff internal event

Main Objective: Building the company’s market position by locating, developing, defining, negotiating, strategic planning and corporate communication, in order to expose in the region and meet the company’s vision of the growth projection to be globally branded.
• Researching and evaluating existent business structure by applying various business analysis tools, formulating end to end sales solutions, streamlining operations, while contributing to long term growth objectives of the corporate entity. This research takes place in the five industries that BTBS serves “Construction & Engineering, HealthCare, Higher Education, Retail & Distribution and Manufacturing” for vertical and cross market solutions
• Formulating, developing and implementing yearly marketing strategy plan to ensure attainment of revenue goals and profitable sell-through
• Constant interacting with prospects and maintaining cordial business relationship with key clients
• Expanding channel business by sourcing new partners as well as maintaining efficient business relationships with existing partners to enhance profitability of business operations
• Responsible for generating communication plan (Internally & Externally) and materials like press releases, media (Magazines, Newspapers, TV, Radio, Online (Digital and Social Marketing), profiles, fact sheets and presentations
• Worked with local and regional media partners and agencies to improve and increase media coverage
• Handling the corporate website development - content, visuals, and layout; coordinated third parties for ongoing maintenance and enhancements; including the SEO
• Identify and implement internal communication strategies related with business activities of the organization
• Oversaw ongoing communications (PMO, Posters, Banners and Signage)
• Handling internal social events, celebrations and preparing casual internal meetings (Culture Integration and knowledge sharing)
• Handling overall management and preparation for any business corporate events or participation
• Successfully managed external contacts to ensure the best image of BT Group

Main Objective: Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and activities.
• Manage design, implement, and facilitate annual marketing plan for the firm
• Direct, supervise and implement communication strategies to ensure effective, consistent and accurate representation of the company within the telecom industry
• Establish the corporate brand strategy and ensure that communication and brand activities are synchronized and consistent with the brand architecture and positioning
• Analyze market trends, key consumer drivers and attitudes, competitive brands and communication activity with a view to adjust strategy and tactics to increase effectiveness
• Handling e-Marketing and website development
• Created and developed company portfolio and all marketing collaterals
• Identifying and organizing potential advertising, event and trade show opportunities
• Liaise with partners with similar objectives to create low cost, mutually-beneficial events
• Managed relationships with suppliers to ensure best price, quality and service
• Interacted with media, community members and customers to maximize exposure and promote company mission

Main Objective: Provide a broad range of communications and marketing support to the organization.
• Designed annual marketing plan along with the sales department which lists the activities to be done in order to achieve the organizational goals
• Managed the budget of the marketing department by keeping checks on all of the marketing activities, are performed within the decided budget
• Responsible for the development and management of the company website, including keeping content up to date and appropriate, making improvements to functionality and advising colleagues on maximizing its potential
• Responsible for event management (road-shows, trade-shows, solutions fairs, company-sponsored events)
• Serve as internal liaison to the meetings department and other staff resources
• Develop presentations, collateral, positioning documents and sales tools to support both internal channel management teams as well as Royah’s VARs and strategic partners

• Configures, tests, and maintains LAN/WAN equipments and related services
• Identifies, diagnoses, and resolves network problems
• Create and maintain comprehensive documentation for all implemented networks
• Install all new hardware, systems, and software for networks
• Maintain and support company’s LAN/WAN environment
• Perform troubleshooting analysis of servers, workstations and associated systems
• Daily maintenance and problem resolution, operating system patches and software
• Upgrades and routine hardware configuration
• Manage user accounts, permissions, email, anti-virus, anti-spam