Fadi Shbaro

Manage all operations and business activities, driving commercial and marketing strategies within Oman.
Analyse profit and loss, provide sales forecasts and financial reports to senior-level team, and allocate budgets. Recruit and manage staff; oversee new hiring on boarding and training. Implement new policies and procedures in compliance with business practices for smooth operations and delivery. Negotiate with vendors and service providers to secure competitive terms. Key Contributions:
- Significantly improved net profit by 70% and sales by 9%.
- Performed in-depth market research and expanded operations by opening new stores.
- Enhanced staff satisfaction rate from 60% to 85% by cultivating an employee-centred workplace.

Directed all sales-related activities and operations, identifying and capitalising on new business opportunities.
Guided teams in developing product assortment and store layout, enhancing the customer experience while maximising sales. Analysed financial and sales reports, created annual budget, and assessed risks. Negotiated with suppliers to obtain new contracts. Collaborated with other departments, such as finance, operations, marketing, and logistics to ensure optimum delivery of project. Assisted in approving new items listing, advertisement plans, and promotional items selection. Key Contributions:
- Monitored and controlled marketing expenditures, increasing customer profitability.
- Maintained strong stock turnover rate, maximizing sales and achieving positive working capital.
- Increased sales by an average of 10% on a yearly basis; attained break-even point in first year of operations.

Developed assortment plans and analysed merchandise performance, determining optimal product mix for each store with average annual turnover of $20M.
Managed a team of category managers within Home Centre division. Assisted in the preparation of budgets, sales and financial reports, and sales forecasting. Provided direction for assortment optimization, plan-o-grams, new items presentation, marketing allowances, retail pricing, cost-saving purchases, and promotional items selection. Contributed in major negotiations with suppliers; approved contracts. Proposed recommendations for implementing policies and procedures related to imports, supplier standards, category maintenance, and negotiation terms for each department. Key Contributions:
- Enhanced warehouse and store-level product inventory with accurate and timely forecasting.
- Conducted price and promotion bench-marking and competitive pricing analysis that maximized sales and profit margins; reduced home center ageing stock from 45% 10% of total inventory.
- Restored business terms with all suppliers, resulting in 2% increase in overall margin.
- Monitored economic performance of division across store formats to drive growth and alignment with commercial strategic objective; increased the division’s net profit by 1% of total sales.
- Reviewed assortments and pricing decisions by revamping 15 categories with 14% increase in sales; jointly handled major issues with local suppliers and boosted long-run expected profit.
- Effectively compared regional vs. local suppliers’ processes and identified important distinctions, improving control over markets to minimize time and financial cost.
- Proactively participated in many international trade fairs and initiated orders with foreign suppliers on high-class products and promotions.

Managed electrical and electronic categories, including pricing and promotion of products.
Defined and maintained local assortment categories. Recommended prices for private label and imported items. Identified local promo products for pricing and submitted reordering information to replenishment team. Implemented corporate policies and standards, department strategy, and category plans with proper pricing on selective brands and items. Worked closely with other functions to resolve issues with local suppliers and achieve business objectives. Key Contributions:
- Provided timely input to private label development and import purchase teams, contributing to many promotional activities.
- Controlled inventory management of assigned categories with improved sales and profit; doubled sales of electronics category in 2008.

Played key role in planning and selecting the range, type, quality, and quantity of merchandise based on customer demands, trends, store policy, and budget.
Reviewed performance indicators with sales. Evaluated suppliers’ product offerings and placed purchase orders. Liaised with sales team for merchandise feedback to ensure product supply met customer needs. Key Contributions:
- Maintained supplier relationships and sourced new suppliers for future products; improved department margin by 1.5% in 2007.
- Controlled and improved overall spend of company by analyzing procurement expenditure; increased sales by 10% in 2005 and reduced ageing stock by from 48% to 7% of total inventory.
- Enhanced Apple business by 40% through direct import of products from United States in 2006.