Retail Engagement Supervisor
Gulf Taleed Commercial Services Company
Total years of experience :15 years, 2 Months
Managing 8 direct and 13 in direct reporters in KSA East Region to implement right activation in around 4500 POS vs targeted brands and SKU's through
retailer by educating and rewarding programs.
Forecast, planning, budgeting for valuable gift items for retailers and consumers.
Team route planning.
Communication & Alignments with stake holders on regular basis.
Market visits and reporting to management.
Solving problems for any market related issues
for team.
Reporting results for activation on weekly, monthly and quarterly basis.
Evaluating and interviewing.
Managing all Retail Operations of PMI business across General Trade and Key Accounts Channels of Distribution across all East
- Leading Trade-Marketing activities: Plano-gram management and implementation, visuals orders and implementations, display units, display-counters deployment, TPOSM and category management projects with top Key Accounts.
- Handling/leading all new product launches, revamps, morphing etc... at trade level : launching plan, universe segmentation, promotional materials, budget allocation, trade team allocation and dispatching, trade briefing and market implementation.
- Responsible for the development/enhancement of current/future trade programs for optimum efficiency and delivery of objectives.
Took part of /Lead the implementation of the PMI’s Commercial Approach project (projected form PMI’s strategic sales department in Russia) in KSA which increased PMI’s market shares in main cities like Dammam, Jeddah, Riyadh, Hafer, on going in Hassa & Arar.
Orchestrating the different team’s execution and progress tracking, analyzing census data and provided a very powerful analytics that helped the different teams (Distribution, Trade Development, Retail Engagement and Consumer Engagement teams) to identify the right touch points to activate and right brands to communicate.
Conduct a continuous market visits for different channels targeted to the different field functions to ensure the right execution in place and validate the census and analysis results in real terms
- Leading two major Trade Programs in East Region from defining targets to finalizing payments with Finance Depatment..
-Responsible for handling contracts for Audit purpose.
-Responsible for communicating updated projects & tasks calenders.
- Preparing & analyzing quarterly regional progress data & PPT.
- Preparing & analyzing future business planing data & PPT.
- Analyzing KA COT reports to relate the growth & SOM with competition & existing PM Brands (Marlboro, Parliament, and L&M etc) & coordinating with other departments CE, RE & TD to perform right marketing activities in chosen KA.
- Attending & Participating in internal & external team building meetings.
Supporting FMs on KSA Level.
Coordinating with distributors & Analyzing Sales of all PM SKUs by brand & reporting to management on weekly, monthly, quarterly & yearly basis.
Created & Maintained Product Picture Library (PPL) for PMI.
Analyzing OOS report.
Raising PR for different projects.
Tracking new launches sales & analyzing market, sales with new SKU’s.
Setting sales targets for the VIC customers on quarterly basis & finalizing payments on the basis of achievements over target.
Gathering, Analyzing & Preparing PPT for different projects.
Responsible for auditing destruction of expired products & reporting back to Management.
Time to time visiting different territories and regions for market survey.
Preparing & providing tracking sheets & PPT slides for CE, RE, IVS & Trade department for weekly, monthly & yearly follow ups.
Auditing Rental Payments on Quarterly Basis.
Responsible of Inventory / Costing / Accounts Receivable Department
Preparing and Analyzing, Profit and Loss Accounts and various types of weekly/monthly Management reports.
Supervising Journal Vouchers
Responsible for Employees Deduction and accounts Reconciliation.
Peer to Peer Analysis: Gathering financials (income statement, Balance sheet, Cash flow statements etc.) for all Saudi Banks & Calculated the growth rate for each bank to rank their performances
Budgeting: Participated in creating the annual budget for SHB and SHB capital.
Participated in creating Asset - Liability Management Committee (ALCO) Meeting report for growth, profits, expenses, revenues for the SHB.
Participated in creating Monthly Divisional Performance Report (MDPR) for SHB regional & branch offices throughout the Kingdom to find out their performances monthly & annually.
Capitalization of Fixed Assets. I capitalized half of the existing projects for fixed assets in the EPU division of Financial Department. Major tasks I performed in this regard includes the following:
Organizing & Preparing, expense & processing documents
System Entry for Expense & Processing Data
Approval work flow
Top Ten Customers Deposit Report
I worked as a research assistant for Dr Bassam Hamdan who is Assistant Professor in KFUPM to finalize the Data for the Book “The American Dream in Lebanon, Iraq & Middle East”. My duties during this period includes, but not limited to, the following:
Financial Ratio Comparison
Income Sheet & Data Analysis
Financial Indicators Studies.
Major Courses for Finance & Economics Basic & Advance Courses for Mangement Basic & Advance Couses for Marketing Basic Courses for Arabic