Faycal Aissaoui

Cisco is the worldwide leader in IT and networking. My main responsibility is to build and implement the strategic annual marketing plan of Cisco MEA and ultimately drive demand and help our sales team to maximize sales revenues and profit margins.

• Develop the company annual online and offline marketing strategy/plan in line with Cisco objectives and local business priorities.
• Work with top partners and distributors for co-marketing excellence and accelerate the joint partner digital marketing contribution to maximize demand generation.
• Manage all aspects of digital operations RTB, SEO, PPC, retargeting, social, Content Syndication and optimize spend and performance based on the insights.
• Localize and validate both global and regional content to meet local market requirements.
• Collect, analyze and communicate finding and insights based on a good working knowledge of the business.

Cisco is the worldwide leader in IT and networking. My main responsibility is to build and implement the strategic annual marketing plan of Cisco MEA and ultimately drive demand and help our sales team to maximize sales revenues and profit margins.

• Develop the company annual online and offline marketing strategy/plan in line with Cisco objectives and local business priorities.
• Work with top partners and distributors for co-marketing excellence and accelerate the joint partner digital marketing contribution to maximize demand generation.
• Manage all aspects of digital operations RTB, SEO, PPC, retargeting, social, Content Syndication and optimize spend and performance based on the insights.
• Localize and validate both global and regional content to meet local market requirements.
• Collect, analyze and communicate finding and insights based on a good working knowledge of the business.

Arabian Automobiles Company is the 2nd largest automobile distributor in the UAE, and is the flagship company of the AW Rostamani Group. My main responsibility is to manage the entire Renault marketing and product life cycle from strategic planning to tactical activities.

• Develop and manage the business (retail, fleet, Auto exchange) annual marketing plan, including B2B, B2C, integrated campaigns, corporate events, PR, industry conferences & tradeshows.
• Manage marketing budget and evaluate performance of the investment, suggesting modifications for optimization
• Identify Renault new products ideas (vehicle accessorizing & customization) and opportunities in the UAE market based on industry trends, market environment and competitive trend.
• Monitor competitor’s activities and provide analysis and reporting related to product specification, MEAC analysis and service enhancement.
• Plan, forecast, order and report on sales, cost and business performance requirements
• Organize regular meetings with retail, fleet, export, service and aftersales managers of each department to ensure their profitability and efficiency.

GForces is a leading provider of internet software and services, working with leading automotive dealers and manufacturers globally. My responsibility is to ensure a successful launch of General Motor dealers’ responsive platforms and support in developing the dealer digital marketing strategy and campaigns.

• A senior key point of contact for MENA clients (Chevrolet, GMC, Cadillac, Hyundai, Ford), providing innovative short and long-term strategic digital marketing guidance, problem-solving and business solutions, across all business units and platforms
• Launch best in class dealer automotive websites for GM across GCC in both English & Arabic.
• Manage all aspects of digital operations & marketing SEO, PPC, retargeting, Video, SMM and identify trends and optimize spend and performance based on the insights.
• Write, interpret and present web analytics data, develop key insights and recommendations

JLR is a British luxury car manufacturer which specializes in four-wheel-drive and saloon vehicles. My main responsibility is to scrutinize, analyze and evaluate the brand identity, company performance and consumer strategy of our new and existing products across Europe, US, India, China and MEA.

• Manage the company marketing strategy, identify trends and optimize spend and performance
• Define product line up and range walk - feature off takes / capacity planning
• Monitor competitors’ activities and develop, marketing plans and strategies
• Manage the continuous research project with extensive experience in budget’s supervision.
• Communicate findings and insights based on a good working knowledge of the business.

Peugeot is a French multinational manufacturer of automobile based in Paris. My responsibility is to monitor, analyze and report on industry, market and competitor developments and the identification and evaluation of new business opportunities in the UK market.
• Monitor and analyze industry trends to report out on market intelligence and developments.
• Provide insights on competitor SWOT analysis and strategic plans.
• Respond to external inquiries (dealerships) for information, create reports to support quality data output and to provide management information.
• Interpret and present complex information extracted from JATO in a clear format.