Marketing Manager
Mercury International
Total years of experience :14 years, 3 Months
In charge of client/vendor sourcing and client servicing. Instrumental in restructuring the Marketing strategy and took the company onto the digital space with the aid of trading portals and the creation of a blog that grew increasing popular with our clientele. Also involved with creation of data recording and reporting process to aid the marketing process and improve lead follow-up. Have also set the company on track for strong brand presence by establishing guidelines, creation of new brand identity and brand restructuring.
Management of complete portfolio of Marketing activities at Kodak - India Cluster, including:
- Product Marketing Strategy, aligned with business goals
- Advertising Plan
- PR
- CRM via Sales Tools and Marketing Automation Tools
- Events and exhibitions
- Branding Initiatives
- Business Development to grow existing customer volumes
Job responsibilities include: - Business development
- Drafting proposals and project cost-terms negotiations
- Project decoding and project planning
- Building brand strategy around project brief through meticulous research
- Continual client interaction and experience maximization to ensure customer delight
- Ongoing coordination with design heads and members on current projects
- Timely, quality execution and delivery of projects
Services catered to include branding (brand identity, brand personality), packaging design graphics and packaging structure innovations.
Digital Marketing Expertise with deep understanding of the FMCG segment and its connect with the market.
Successful planning and implementation of Digital Media Strategies for the following brands:
1.Fair and Handsome
2. BoroPlus
3. Vasocare
4. Sarda Plywood
5. Himani Fast Relief
As part of the BTL campaigns, successfully conceptualized and saw through campaigns for the following
brands:
1. Fair and Handsome
2. BoroPlus
Assistant Marketing Manager at Mercury International
May 2010 - May 2011 (1 year 1 month)
The experience of marketing at Mercury International was dynamic as it allowed the opportunity to restructure the marketing strategy and bring it into execution with success.
Core responsibilities were: 1. Client/Vendor Sourcing
2. Client Servicing
3. Conceptualizing and Implementing a Marketing Strategy in tandem with the existing operations of the company.
Copywriter for Pepsi's 'Change The Game' campaign during the ICC Cricket World Cup 2011, which
eventually became an award-winning campaign as well as a commendable case-study in the digital space.
Specialties
Digital Media Marketing, Social Media Marketing, Conceptualization and Ideation for Brand Campaigns on
Digital Space, Ideation for BTL campaigns, Copywriting, Brand Profiling and Analysis, Brand Personality
Analysis
Summer Intern/Trainee at HSBC Bank Corporation Ltd.
May 2009 - July 2009 (3 months)
Worked on the project ' Strategy to Improve Penetration within the Premier Customer Base'
Skills & Expertise
Digital and Social Media Marketing; SMO
Advertising
Marketing and Business Strategy
Market Research and Competitive Analysis
Marketing Communications
Brand Architecture, Profiling and Analysis; Brand Management
Consumer Behaviour
Online Reputation Management
K J Somaiya Institute of Management Studies and Research MBA, International Business, 2008 - 2010 Activities and Societies: Member of Public Relations Committee. Editorial Team Member of VOICES, the Somaiya campus newsletter. Founder Member of International Business Society. Team Member of e-Globuzz, an e-Magazine. Organised Impressions '09, a junior-senior interaction fest. Organised Melange '09, a 2 day cultural event. 10 recommendations available upon request
Bhavan's College B.M.S, Finance, 2005 - 2008
Jai Hind College HSC, Science, 2003 - 2005
SSC St. Xavier's High School
