Dammam Branch Manager
Abuljadayel Beverages Inc ,
Total years of experience :24 years, 2 Months
Execute the sales plan for the region and achieve the sales volume, net revenue, market execution and customer service objectives through effective leadership and maximum utilization of the region’s sales team.
Train, Motivate, Direct and prepare the team to deliver high standard results aligned with company strategies.
Provide on going coaching to all the USM’s within the region and ensure they are properly equipped, trained and motivated to achieve their objective.
Report competitive activities to the sales & marketing director as and when it happens with the recommended corrective actions
Provide the logistic department with the yearly /quarterly production plan for the region
Provide the marketing director with a monthly suggested promotion plan for the region by channel.
Job Description
- • Responsible for selling & distributing wide range of SKUs from salty snacks, confectioneries
- • Develop key accounts customers plan through: acquiring new / ex-competitor accounts, protecting and developing existing accounts through creating strong relationship with the clients, along with gaining their commitment.
- • Secure full product range availability within all accounts under coverage.
- • Managing competition in the market especially when it comes to CDAs benefits, pricing…etc. as well as understanding & satisfying the customers’ needs.
- • Maintain a physical field presence to reinforce the account strategy, execution of contract terms, identify top-performers, maintain strong and tight relation with the clients, resolve problems in the market, avoid any over-due, collect market
- feedback & report the competitors’ promotions and prices in the market.
- • Develop & Execute a joint business plan (Promotional Calendar) and leverage of the marketing tools that are in favor of the business
- - Developer and gains agreement to sales strategies, plans and budgets to support the implementation and realization of agreed corporate sales objectives.
- - Builder, Drives and Develops a highly motivated, achievement oriented sales team and supporting networks capable of meeting, or exceeding, demanding targets and profit margin objectives.
Job Description :
• Execute all sales fundamentals within the area under coverage, which includes the Sales plan & distribution nationwide; achieve the sales volume, market share & customer service objectives through effective leadership & maximum utilization of the workforce; reporting directly to Director.
• Build & implement strategic plans to incorporate regional market analysis & trends, promotional calendar, evaluation of the competition, identification & tracking of new business targets, review of growth opportunities in key accounts, brand merchandising & customer service.
• Ensure proper and consistent coverage to all customers under responsibility according to each customer call frequency.
• Negotiate & finalize agreements with the Modern (Organized) trade accounts, each according to its classification & criteria.
• Ensure proper execution for an effective reporting system via monitoring sales supervisors’ performance and comparing/evaluating against global standards; such as Productivity, Voluntary Turnover … etc.
• Maintains & develop national sales staff by playing a pivot role in recruiting, selecting, orienting, training and retaining employees; as well as being engaged in the preparation/presentation of induction programs for newly hired employees.
• Provide on going coaching to all supervisors, and ensure they are properly equipped,
Exploits and explores business opportunities with new and existing key accounts and allocated channels in order to meet or exceed set sales revenue targets through administration of the sales cycle, from order receipt through to product delivery and on-going support;
Execute Business review with clients.
Drive DPSM \[Distribution-Shelving-Pricing-Merchandizing\] across assigned outlets.
Team Leadership:
Leads a sales team to achieve or exceed agreed sales target levels through the effective deployment and motivation of sales professionals.
Lead Sales Team meetings as per business needs on systematic base.
Team Planning:
Plans, prioritises and allocates short and long term sales team activities, ensuring effective deployment of resources, in order to optimise prospects for the achievement of stretching sales targets;
Organize all assigned duties on due dates.
Sales Coverage & Distribution Plan:
- Manages the selling cycle for own portfolio of major accounts from allocation through to sales closure in order to service and grow existing business.
Sales Targets:
Makes personal calls on major accounts and potential leads at the middle to senior management level in order to achieve individual and team sales targets.
Bachelor of Commerce Faculty of Commerce, Cairo University Business Administration (Major: Marketing)
