Leen Hammad, MENA SEO/PR Manager

Leen Hammad

MENA SEO/PR Manager

HotelsCombined

Location
United Arab Emirates
Education
Bachelor's degree, Management Sciences, BA
Experience
6 years, 5 Months

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Work Experience

Total years of experience :6 years, 5 Months

MENA SEO/PR Manager at HotelsCombined
  • United Arab Emirates - Dubai
  • February 2016 to April 2017

● Day-to-day management of paid and natural search engine marketing campaigns.
● Update HotelsCombined Blog with articles relevant to the MENA region.
● Perform keyword research to optimize content and create new opportunities.
● Monitor and evaluate search results and search to improve rankings.
● Monitor Google Analytics and Google Search Console to develop SEO strategies.
● Translate English website and application content to Arabic.
● Develop and edit press releases in both Arabic and English.
● Create Social Media content for channels and monitor users replies.

Senior Marketing Executive at The Regency Hotel, Kuwait
  • Kuwait
  • September 2013 to May 2015

● Regency Rewards Program Manager:
o Maintaining The Regency Rewards Database
o Calculating accumulated points, through room reservations, outlet and banqueting bookings.
o Calculating redeemed points and delivering awards to members.
o Train staff members on The Regency Rewards Program.

● The Regency Quality Team;
o Maintain the quality and safety environment of the hotel.
o Ensure all areas are in line with the hotel’s quality standards.
o Greet guests and welcome them to The Regency.
o Maintain and Monitor Trip Advisor comments and replies.
o Maintain and Monitor Comment Cards and iPad Survey.

● Public Relations:
o Edit and write press releases in both Arabic and English.
o Develop and maintain relationships with members of the press, Embassies and corporations.
o Develop PR plan and Calendar.
o Maintain events calendar within Kuwait and the GCC.

● Social Media:
o Develop Social Media plan monthly.
o Liaison through social media agency and Regency team.
o Develop and maintain relationships with Social Media Influencers.
o Edit, monitor, approve and develop regular posts on all social media channels.
o Prepare report on development of outlets, rooms, and ballrooms through Social Media.

Senior Business Development Officer at Arab Advisors Group
  • Jordan - Amman
  • November 2010 to August 2013

● Manage accounts of subscribed customers to the research and consulting products.
● Attract new accounts to subscribe or purchase the research and consulting products.
● Handle all Social Media channels.
● Assist Event Manager with The Convergence Summit and The Smart Handheld Summit (both Arab Advisors Group Events).
● Assist Web Developers in creating The Convergence Summit Website.
● Assist Mobile Application Developers in creating The Convergence Summit Mobile App.
● Assist Video Production House in creating The Convergence Summit YouTube video coverage.

Intern at Siemens AG
  • Germany
  • October 2009 to February 2010

Maintain Siemens’ entity list of compliance

Intern at Jordan Investment Board
  • Jordan - Amman
  • June 2006 to July 2006

I was part of the team supporting small-medium investors.

Education

Bachelor's degree, Management Sciences, BA
  • at German Jordanian University
  • June 2010
Diploma, Mangement Sciences
  • at HTWK Leipzig
  • June 2009

Part of an Exchange Program

High school or equivalent,
  • at The Ahliyyah School for Girls
  • June 2005

Diploma of "International Baccalaureate", Bilingual Certificate

Specialties & Skills

Public Relations
Human Behavior
Marketing Communications
Sales Coordination
Event Management
Event Mangement
Public Relations
WordPress
OPERA Reservation system

Languages

Arabic
Expert
English
Expert
German
Intermediate

Training and Certifications

Quality and Customer Experience Management (Training)
Training Institute:
MODUL University, Dubai
Date Attended:
April 2017
Hotel and Hospitality Management (Training)
Training Institute:
MECAT Training Institute, Dubai
Date Attended:
April 2017
A1 and A2 German Course (Training)
Training Institute:
Goethe Institute
Date Attended:
October 2005
Business Writing (Training)
Training Institute:
Waktak Training Institute
Date Attended:
October 2011
How to Become a Remarkable Leader (Training)
Training Institute:
Seminar
Date Attended:
March 2011

Hobbies

  • Hotels, Hospitality, Films, Music, Reading