Franchise Assistant
IASACORP INTERNATIONAL
Total years of experience :12 years, 2 Months
-Back-office support for franchisee in Ecuador, El Salvador, Costa Rica, Guatemala, Nicaragua and Venezuela.
-Manage Purchase Orders of jewelry, handbags, hair accessories, watches, sunglasses and other categories for our franchisees.
-Develop a franchise manual in order to establish standards of operation in Latinamerica and other continents.
-Development and implementation of marketing/PR campaigns.
-Support the Visual Merchandising area in order to comply with the VM standard in Ecuador and Central America.
-Develop marketing campaigns to increase sales in franchisee countries.
-Support the CRM strategy for customers in AFP Integra, Seguros SURA and Fondos SURA. in order to engage and increase costumer loyalty in different segments.
-Management of AFP Integra merchandising and SURA.
-Web Content Management of CRM materials in AFP Integra and Fondos SURA.
-Support for implementation, along with the sales area, the specific strategies to increase market share of the financial products SURA offers.
-Assist the development of CRM activities for customers.
-Database management for CRM activities..
-Dealing with suppliers, both internal (areas: Operations, Sales, Electronics & Communications, Internal Services) and external for the coordination and implementation of CRM proposed initiatives.
1. Implement during the period between August 2013 and January 2014 the main activities of the "GREAT" Campaign in Peru, including:
a. Office branding.
b. Activities related to retail, technology and education.
2. Assist the retail campaign in the research and implementation phases between August 2013 - January 2014.
3.Coordinate media tour to the UK by November 2013.
4.Execute communication plans of the main activities of the Prosperity area.
5. Arrange events related to the GREAT Campaign and Prosperity.
• Organize database of potential clients according to designated profile.
• Manage potential client profiles into CRM Program.
• Primary Profile Evaluation of candidates to loans.
• Design CSR internal projects.
: • Program product samplings in supermarkets in Lima.
• Designation of products for tastings in supermarkets.
• Create advertising of consumer products for employees.
