Marketing Executive
Dole Food Company
مجموع سنوات الخبرة :3 years, 11 أشهر
▪ Assist in the execution of 360 Marketing campaigns, including the areas of Trade Marketing, Social Media, Production, PR, and Digital Marketing.
▪ Developing the brand portfolio alongside the Marketing Director to solidify the Marketing Mix, Market Research, and Brand Position.
▪ Identify brand and product launch needs in order to establish and lead a strong marketing strategy for both the DOLE brand and
developed sub-brands.
▪ Work closely with the sales department to define launch plans and smoothly execute cross functional activities with Trade Marketing.
▪ Onboard and manage external agencies according to brand needs and agency execution capabilities.
▪ Oversee and approve the production and execution of campaign material and content developed by external agencies.
▪ Monitor performance of campaigns and marketing activities and optimize when necessary.
▪ Lead the project on the launch of several innovations in line with regional revenue forecasts.
▪ Identify areas of innovation growth and source suppliers for the production of new products for regional portfolio and brand growth.
▪ Maintain a smooth flow of work and act as a main point of contact amongst both external parties and internally between all
departments involved in the development and launch of an innovation. Both on an international and regional level.
▪ Report on the adaptation and overall progress of the innovations pipeline to upper management and relevant stakeholders on a global
and regional level.
▪ Involve in all areas of innovation development, including costing, budgeting, label design, marketing strategy, production, launch
plans, and governmental registrations.
▪ Ensure product packaging meets local adaptations and is in line with global guidelines and updates.
▪ Built and managed a marketing and production team for the development of monthly marketing material and content.
▪ Developed monthly content calendars and marketing strategies in line with brand guidelines and KPI’s.
▪ Oversaw and approved the creation of all marketing content and material.
▪ Executed marketing campaigns and maintained a 1.5% engagement rate on social media channels.
▪ Oversaw the production of all company shoots in line with brand guidelines and budgets.
▪ Formed PR relationships and streamlined the press publication process in accordance with brand exposure expectations.
▪ Automated channels between clients, CRM team, and field team, acting as the main point of contact between the Ops team and all
other departments.
▪ Restructured SOP to increase quality of service and increased customer loyalty, whilst strategizing on contingencies.
▪ Measured KPIs and conducted data analysis to identify areas of improvement and increase efficiency of processes
▪ Consulted on the development of business operations and worked closely with the Managing Director to set processes and execute
plans.
▪ Hit monthly revenue targets by adapting and implementing strict company policies whilst leading employee training.