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Miloni Parekh, Marketing Partner Consultant

Miloni Parekh

Marketing Partner Consultant·Techsofya

United Arab Emirates

Master's degree, Business Management

Work experience

Total years of experience: 15 years, 9 months

Marketing Partner Consultant

February 2024 - Present

Techsofya

Abu Dhabi, United Arab Emirates

February 2024 - Present

Led a transformative brand overhaul to elevate Techsofyas market presence and reputation:
• Spearheaded the creation and implementation of robust Brand Guidelines.
• Designed and executed a comprehensive Brand Marketing Strategy, enhancing visibility and
engagement.
• Directed a website revamp, improving user experience and aligning with strategic branding
objectives.
• Strengthened brand presence across five global YASC events (Dubai, London, Sydney, Singapore,
San Diego), showcasing Techsofyas expertise.
• Expanded Techsofyas LinkedIn presence by leveraging impactful content marketing strategies to
boost engagement.

Company industry:
IT Services

Head of Marketing (Consultant)

November 2021 - Present

Nityo Infotech Corporation

Abu Dhabi, United Arab Emirates

November 2021 - Present

Consulted the CMO on strategic marketing and branding efforts across principal and partner brands:
• Developed and implemented brand marketing strategies that aligned with key business
objectives.
• Built a cohesive marketing ecosystem, blending external insights with internal operations to
enhance brand equity.
• Drove branding and marketing for Nityo Infotech and its associated brands, including KFC
Ventures, GetAsap, Munch Maniac, Trivi Data, YogiPlate, Mukunda Foods, Bhavyansh
Infotech, and more.
• Instrumental in developing Nityo Jobs, a job app enhancing digital reach and user
engagement.
• Designed collaterals for on-ground events, created digital assets (websites, apps), managed
social media, and crafted impactful sales support materials.

Company industry:
IT Services
Job role:
Marketing and PR

Projects Consultant (Brand, Marketing, Digital & Design)

October 2020 - Present

Miloni Parekh

Abu Dhabi, United Arab Emirates

October 2020 - Present

Delivered end-to-end branding, marketing, and design solutions for diverse clients:
• Raia Boutique (Dubai): Revamped this lifestyle brand, delivering logo design, website creation,
store signage, in-store branding, and a cohesive social media strategy.
• Rewrite Your Story: Launched this wellness brand with an integrated brand identity and
communication plan, including logo, website, and social assets.
• Website Redesigns: Modernized websites for Ma Foi Business Consulting, Yinshan Tech and
Stellar Innostrat, aligning them with client goals and enhancing user experience.
• Visual Presentations: Designed compelling visual assets for clients like Bajaj Consumer Care,
History Channel, FYI TV18, WazirX, Coverfox and others, ensuring alignment with brand
guidelines and messaging.

Company industry:
Marketing

Senior International Brand Marketing & Corporate Communications Manager

February 2017 - January 2020

Ashok Leyland

Dubai, United Arab Emirates

February 2017 - January 2020

I led brand marketing and communication efforts across 18 countries, reporting directly to the President.
I was responsible for crafting and executing integrated marketing strategies with a $3 million global budget
to strengthen Ashok Leylands presence in key markets including the UAE, KSA, Kuwait, Oman, Bahrain,
Nepal, Bangladesh, Bhutan, Sri Lanka, Ghana, Ivory Coast, Burkina Faso, Senegal, Nigeria, DR Congo,
Kenya, Russia and Ukraine.
I provided comprehensive marketing support to sales, service, and spare parts teams—creating tools,
content, and campaigns tailored for B2B audiences. My role spanned multi-language communication, event
planning, and the design of digital, print, and experiential brand assets. I successfully implemented brand
identity norms across international offices and dealer networks, enhancing global brand consistency.
I played a pivotal role in the Hinduja Groups representation at the World Economic Forum in Davos and
supported senior leadership, including Mr. Dheeraj Hinduja, with strategic board presentations. I was also
part of the initial core team managing Ashok Leylands participation in Expo 2020 Dubai.

Company industry:
Automotive Dealership & Distributor

Marketing Specialist

January 2015 - November 2016

Milestone Retail Outlet

Dubai, United Arab Emirates

January 2015 - November 2016

Led digital and store marketing campaigns, conceptualizing annual strategies and translating them into
actionable plans. Managed marketing budgets for ATL and BTL activities, boosting brand awareness through
paid and organic search, content creation, and social media management. Conducted market research to
analyze brand health and customer needs. Spearheaded promotional campaigns to drive footfall during low
sales periods.

Company industry:
Retail & Wholesale

Deputy Manager Marketing

July 2011 - October 2014

A+E Networks

Mumbai, India

July 2011 - October 2014

Handpicked to be part of the start-up team that launched HISTORY TV18 in India.
Responsibilities Included:
• Brand Management: Played the role of a brand custodian by enhancing product offerings, tracked competition,
maintained brand salience at all consumer and trade touch-points. Drove and implemented integrated
marketing campaigns that include online, TV, print, outdoor, mobile and social media; strategic partnerships and
special contests/promotions to increase viewership.
• Online and Social Media: Created and developed HISTORY TV18’s online brand destination and mobile app.
Managed the Social Media platforms, monitored competitive digital activity, worked closely with digital partners
for viewer engagement and online response management.
• Public Relations: Strategized and coordinated with public relations partners for press coverage and publicity
management of International Screen Talents in India.
• Brand Solutions: Responsible for creating integrated sales packages for brands along with customized solutions
for Television and Social Media.
• Event Management: Strategized and implemented big-ticket events including live performances, press
conferences, celebrity meet and greets, and trade events.
Key Highlights
• Part of the strategy team for Network 18’s advertisers funded properties.
• Launched India’s first second screen channel app with a live ticker on TV for the HISTORY TV18 community to
interact and to increase viewer engagement.

Company industry:
Entertainment
Job role:
Marketing and PR

Marketing Coordinator

February 2010 - July 2011

Times Now

Mumbai, India

February 2010 - July 2011

• Responsible for executing marketing plan for launch of 7 brand campaigns and worked on more than 100 ads for the channel. Briefed the agency, screened execution, booked ad space and analyzed the effectiveness of campaigns.
• Managed and monitored creative execution for launch of the network (TIMES NOW, ET NOW & ZOOM) in international markets like USA, Australia, NZ and Africa.
• Active involvement during the planning and execution of on-ground initiatives.
• Negotiated contracts and syndicated content to airlines.
• Identified different campaign strategy used/implemented by brands like BBC, CNN, The Economist and many more across industries for their tent-pole campaigns & marketing initiatives.

Company industry:
Media Production
Job role:
Marketing and PR

Freelance

September 2009 - January 2010

Indofil Chemical Company

Mumbai, India

September 2009 - January 2010

INDOFIL CHEMICAL COMPANY - Conceptualized 2D & 3D presentations for products like filwet, manfil, rotto.
• ESOURCE GLOBAL - Designed creatives for the website of the company and planned for the social media
activation.

Company industry:
Agriculture & Crop Production
Job role:
Design, Creative, and Arts

Education

University of Mumbai

January 2021

January 2021

Master's degree, Business Management

India

University of Mumbai

January 2009

January 2009

Bachelor's degree, Advertising

India

University Of Mumbai

January 2004

January 2004

Bachelor's degree, Mass Media

India

Bachelors in Mass Media with Specialization in Advertising

Skills

Television
Expert
Television
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Tracking
Expert
Brand Tracking
Expert
Branding
Expert
Branding
Expert
Visual Presentations
Expert
Visual Presentations
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
BRAND MARKETING
Intermediate
BRAND MARKETING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
3D
Expert
3D
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
BUDGETING
Expert
BUDGETING
Expert
COM
Expert
COM
Expert
CONFERENCES
Expert
CONFERENCES
Expert
Television
Expert
Television
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Tracking
Expert
Brand Tracking
Expert
Branding
Expert
Branding
Expert
Visual Presentations
Expert
Visual Presentations
Expert

Languages

English
Expert
Hindi
Expert
Marathi
Expert
Gujarati
Native Speaker

Training and Certifications

Certifications
Email Marketing Certified
Inbound Certified
The Fundamentals of Digital Marketing
Value Proposition Development
Brand & Marketing Integration
International B2B Marketing
Email Marketing Certified
Jul 2020 - Jul 2022
Show credentials
Fundamentals of Digital Marketing
Inbound Certified
Jul 2020 - Jul 2022
Show credentials
Brand and Marketing Integration
Marketing Foundations: Value Proposition Development
International B2B Marketing