Nadine Sinno

• Create official press kit and build media contact database, thereby raising the society’s visibility within the community.
• Develop, plan, and implement lectures and other fundraising events.
• Generate news releases and communicate to media.
• Prepare and provide talking points to appropriate staff and volunteers for interviews across all media formats.
• Manage and mentor volunteers and update their training materials.
• Work with departments to identify ways to use messaging to increase and retain membership.
• Support other departments through research and analysis.
• Assist in the production of the newsletter.
• Manage Social Media pages by consistently updating Instagram and Facebook and creating a community engagement.
• Build and maintain relationships with local media by pitching stories to enhance the awareness around Down Syndrome.
• Promote events and initiatives through press releases and media alerts.
• Determine strategic plans to promote events and initiatives
• Develop and review content for print, electronic and social media to communicate information to members, volunteers, and parents

• Planning, developing and implementing PR strategies.
• Writing and producing presentations, offers and proposals.
• Dealing with inquiries from the public, the press, and related organizations.
• Organizing promotional events such as press conferences, exhibitions, visits…
• Manage interviews for media within a conference or event.
• Researching and distributing press releases to targeted media
• Follow up on media monitoring.
• Liaising with clients, designers and journalistic staff.

 Plan and direct public relations programs designed to create and maintain a favorable public image for the client.
 Create company literature and other forms of communication.
 Create marketing and promotional materials, both print and electronic.
 Translate to and from Arabic, English and French.
 Work with suppliers and event planners.
 Copyedit, copy write, proofread, and revise communications.
 Design and launch email invitation campaigns.
 Determine event budget and manage expenses to that budget.
 Promote products and services through public relations initiatives.
 Develop PR and communication campaigns.
 Create and deliver press releases and media relations content.
 Research media coverage and industry trends.
 Develop fresh story ideas.
 Conduct extensive media outreach.
 Prepare briefing materials.
 Coordinate scheduling and logistics.
 Manage information.
 Prepare agendas and conduct research.

 Promote awareness of brand image internally and externally.
 Develop marketing materials for promotional events and conferences.
 Gather materials and assemble information packages (e.g. brochures, promotional materials..)
 Respond to daily general media inquiries.
 Prepare and edit letters, invitations, reports, press releases, announcements..
 Handle updates and creation of several websites and social media.
 Organize events or seminars and ensure all inquiries are developed.
 Coordination with advertising agencies.
 Correct use of signage.
 Coordination with all group entities and centralization of output to promote the same image.
 Management and coordination within the group for all common projects.
 …

• May 2011 - June 2011
- Trainee: Human Resources department
Arab Finance House (Beirut, Lebanon)

• August 2010 - October 2010
- Administrative and purchasing assistant,
- Preparing workshops and conferences.
Advanced Construction Technology Services (Beirut, Lebanon)


Relevant Workshops:
• November 2010 International federation of liberal youth (Lebanon)
Participant and organizer in the General Assembly

• April 2010 Friedrich Naumann Foundation for liberty (Tunisia) Liberalism improvement strategies in the Arab world

• Dec. 2009 Friedrich Naumann Foundation for liberty (Lebanon) Political Marketing workshop