Noha Nabil

-Create and manage new corporate brand and product positioning
-Plan annual communication calendar and allocate budget
-Manage campaigns
-Develop required communication marketing and sales tools, and managing suppliers responsible of execution and production.
-Design PR activities and manage media relations
-Select relevant sponsorship and CSR opportunities
- Monitor market offerings and competition

 Handled marketing and PR activities for a number of entertainers and celebrities from the Egyptian music and film industry. Artists included: Egyptian actor Asser Yassin and Grammy Award Winner Fathy Salama.
 Developed and maintained all media relations and supervised media coverage
 Negotiated fees of appearances and gigs
 Designed and managed communication tools including photo shoots, website and social media
 Developed business opportunities with relevant entities and endorsers

 Business development and account management. Clients include: Barwa Bank, Qatar Airways, Qatar Supreme Council of Health
 Established and managed Ipsos Qatar qualitative department including budgets and staff hiring
 Supervised research process and handled reports and client presentations

 Re-structured marketing departments off-shore after acquisitions including organizational structure, budget, process and procedures
 Developed internal and external communications strategies
 Managed branding and ad agencies on ATL and BTL campaigns, activations and PR activities
 Managed the design, launch and implementation of new brand after 4 acquisitions in Sub Saharan Africa
 Developed affiliations and sponsorships with relevant entities both governmental and private
 Developed product promotions and loyalty programs
 Managed CSR activities
 Handled commercial due diligence, investigating group’s potential ventures and new investment opportunities in other countries

 Developed and managed marketing and communications strategy and budget
 Handled branding and communication activities of group and branches
 Managed group publications

 Developed re-branding strategy and supervised launch and implementation of the “Credit Agricole Egypt” brand after major M&A
 Developed and managed internal and external communication strategy and implementation including ATL and BTL campaigns
 Developed and managed media relations and PR activities
 Developed consumer financing products including audience eligibility, P&L, process and procedures
 Designed and managed product promotions and loyalty programs
 Handled research and analysis of competition and customer experience

 Account management. Clients included: Tetra Pak, P&G, Pachin, Sekem, Mobinil, Banque Audi, KLM, Master Foods
 Handled research development and execution including proposals, questionnaires, and reports
 Handled survey moderations and client findings presentations