Marketing Director
Bayt.com
Total years of experience :16 years, 3 Months
Marketing Responsibilities
1. Responsible for the strategy, tactics and programs to create interest, demand and recognition for brand marketing and its products through the use of PR, creative services, advertising, strategic relationships, direct, event, channel and on line marketing.
2. Ensure the product is demand driven, work with product marketing and management to ensure the right mix of features, positioning and
price.
3. Also responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company objective of
sales, growth, profits and visibility while ensuring a consistent marketing message and positioning consistent with the corporate
direction.
Achievements
- Managed and lead the Business Development agenda and acquired substantial strategic alliances across the region with leading media, websites and various organizations
- Planned, managed, lead and implemented the monthly marketing agenda for Virtual Events in each market we serve in the region
- Planned, managed, lead and implemented key CSR programs
- Measured, monitored and managed PR activities and deliverables
