Digital Marketing Expert
Arton Capital - Empowering Global Citizenship®
Total years of experience :9 years, 4 Months
Regions: Middle East, Asia and Africa
Language Work With: English, Arabic, Chinese & Russian
HubSpot CRM
• Lead management: Uploading & assigning leads to RM’s based on their location or language.
• Integrate CRM with website, landing pages and other lead generation advertising platform (Google Ads, Facebook ads, LinkedIn ads)
• Customer Engagement: Create RM’s & client engagement via weekly email marketing to maintain the interest in the programs.
• Overseeing direct communications with customers through the CRM.
Google/ Yandex Ads :
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• Developing & implementing effective PPC campaigns to hit goals and ROI, ensuring that campaigns are aligned across multiple platforms like Google Ads, Yandex, etc
• Lowering the CPC by 55% and improving the quality score of the ads from 4 to 10
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
Social Media Marketing:
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• Generate qualified leads from social media ads (Facebook, Instagram & LinkedIn) targeting high net individuals.
• Grow Instagram follower by more than 300% from 840 to 3600
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Stay up to date with current technologies and trends in social media, design tools and applications
SEO
• Ranked #1 and default in Google search for “citizenship by investment”.
• Optimizing on-page & off-page content & copy
• Monitor redirects, click rate, bounce rate, and other KPIs
• Troubleshooting technical SEO issues & recommending fixes
Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Design responsive landing pages and website.
https://artoncapital.com/investors
https://www.artoncapital.com/
Event
• Built participants for the webinar from paid and organic social media promotion.
• More than 600 registrations, 75% viewership from Zoom program webinar
• After successful completion of webinar, assign the participants to designated Relationship Manager
Regions: Middle East (UAE, Qatar, Bahrain, Lebanon, Kuwait, Yemen, Saudi Arabia, Iraq, Syria, Egypt, Jordan, Palestine), Iran
Language Work With: English, Arabic
Google Adwords ( PPC - Pay Per Click) :
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• Administered all PPC projects and estimated budgets to maintain maximum returns.
• Performed keyword research on a regular basis.
• Lowering the CPC by 35% and improving the quality score of the ads.
• Channelized the flow of the conversion.
• Prepared reports for management through performance of projects.
SEO (Search Engine Optimization) :
• Ranked #1 and default in Google search for “St Lucia citizenship benefits”. http://bit.ly/g-search-seo
• Ranked #2 in Google images for “dominica citizenship benefits”. http://bit.ly/g-images-seo
• Optimize & perform keyword search for youtube video.
• Managed & improve the ranking of google my business listing (Google Maps).
Social Media Marketing (SMM / SMO):
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• Daily moderation of all social networks including Instagram, Twitter, Facebook, LinkedIn, and others
• Analyze competitors on a weekly basis
• Set KPIs, establish reporting and review campaign performance
• Compile weekly reports for engagement
Graphics Designing:
• Create the responsive ads using google ads tools for Google, YouTube and Gmail.
• Coordinate with graphic designer for social media poster and edit when it needed.
• Learning Google web designer.
• Prepare and edit the website images using photoshop.
Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Track the leads to ensured optimal utilization of analytical tools and recommended improvements.
• Design responsive landing pages and website.
https://www.bluemina.com/
Email, Newsletter & SMS Marketing:
• Run various types of SMS campaign for sales manager
• Create the newsletter for event, promotion and holiday
• Creating email template using HTML/CSS and pre-built template builder.
Regions: Middle East ( UAE, Qatar, Bahrain, Lebanon, Kuwait), Saudi Arabia, Turkey, Belgium, France, Iran
Language Work With: English, Arabic, Turkish, French, Farsi, Dutch
Google Adwords ( PPC - Pay Per Click) :
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share,
quality score and other important account metrics.
- Find ways to reduce risk of click fraud
- Overseeing existing campaigns and making recommendations on how to optimize them
- Provide creative copy suggestions and graphical ad templates.
- Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking
SEO (Search Engine Optimization) :
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Webmaster Tool, Bing Webmaster etc.)
- Working knowledge of HTML, CSS, JavaScript and PHP development
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target
keywords.
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and
related skills
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Social Media Marketing :
- Creates social media campaigns and strategies, including budget planning & content ideation
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing
platforms including Facebook, LinkedIn, Twitter, and Instagram
- Design, create and manage promotions and Social ad campaigns.
- Compile reports for management showing results (ROI).
- Working within Hootsuite, Buffer, Sprout Social other social media tools
- Developed graphic images and effects to achieve design goals
-Performed routine updates, upgrades and overall maintenance of website
-Ensured accuracy of website content by thoroughly editing and cross-checking
-Expertly strategized SEO/SEM campaigns across website including blogs, email newsletters, ads & promotions.
Duration: Contract Basis
Animated Video
Link: http://youtu.be/k2o04Ld9iPw
I have worked in small and mid-sized companies on various projects. My goal is to launch CRM that fit into a company's processes and business strategy.
- Update and maintain Open-source CRM system written in PHP and MySQL
- Periodically give presentations to Sales team on how to use the CRM
- Wrote custom modules and tailored them to suit the companies need
- Synchronize with CRM to Outlook contact and calendar.
- Create the workflow to automate the business process.
- Develop Android App for Nimai Management
Apps Function:-
- Send the Meeting detail via email to the head the department.
- Save/Edit/Delete the Meeting Detail
- Easy to Use
-I have worked with the NDA agreement and create the database of these agreement
