Sani Sonawane

Since Dec11' with Samsons Group, Mumbai as Assistant Manager -Marketing

Marketing
↖ Conceptualizing & implementing competitive strategies for generating sales, developing and expanding market share.
↖ Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
↖ To working on brand building & awareness in market
↖ Handling Marketing activities & campaigns for Samsons Group
↖ New product development strategies in market
↖ Analyze, evaluate and identify impact areas for marketing initiatives.
↖ Working on e-commerce & online marketing
↖ Execution of marketing activities & analysis
↖ Co-ordinating with advertising agencies
↖ Working on Market research, forecasting & Marketing plan
↖ Handling all marketing operations

Since Oct10 to Nov11' with Gitanjali Lifestyle Limited, Mumbai as Executive - Marketing

Key Accountabilities
Marketing
↖ Conceptualizing & implementing competitive strategies for generating sales, developing and expanding market share towards generation of revenue through Marketing support.
↖ Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
↖ Worked for brand building & awareness in market
↖ Analyze, evaluate and identify impact areas for marketing initiatives.

Brand Development
↖ Directing and overseeing the company marketing function to identify and develop new customers for products and services.
↖ Interpreting market competition to fine-tune marketing strategies and creating innovative ideas for Gitanjali Lifestyle Ltd.
↖ Conceptualizing and executing sales promotion schemes to increase the brand visibility; driving efforts for ads content with Ad agencies.
↖ New product development strategies in market

Channel Management
↖ Enabling business growth by developing and managing a network of dealers across assigned territories.
↖ Imparting training to channel partners for accomplishing the revenue and business targets.

Client Relationship Management
↖ Supervising customer service operations for rendering quality services; providing customer support by answering queries and resolving their issues.
↖ Liaising and generating business from Pan India, electronic, transparent market offering from Gitanjali Lifestyle to various clients.

Organisation: Sula Vineyards, Market Research, Nashik
Period: May '09 - June '09
Overview: Understanding the wine market in Nashik city, competitors and customer consumption of wine and wine making process.


PROJECT & TRAINING
↖ Completed an Industry Project with Shree Ashtavinayak Movie Productions, Mumbai on Innovative Marketing Strategies for the movie 'BLUE'.
↖ Successfully completed six months' hands on training in the field of Agricultural Science- Rural Agricultural Work Experience \[RAWEP\] from Jul '06 to Jan '07.

Since June07 to July08' with Prathmesh Wines Pvt. Limited, Nashik as Executive -Marketing

↖ Managing & promoting a range of wine products.
↖ Handled wine events, conferences & tradeshows co-ordination.
↖ Handled Marketing activities & campaigns
↖ Exports of wines & assisting with coordination of delivery of wines.
↖ Market research on wines & export.
↖ Participating in wine events & exhibitions in India.
↖ Determine the demand for products and services and track progress on global prospects.
↖ Coordinating with other departments in accomplishment of marketing endeavours.