Online Ad Trafficking Manager
Bayt.com
Total years of experience :14 years, 9 Months
• Managed online advertising campaigns through their full cycle including delivery, optimization, troubleshooting and post campaign analysis
• Trafficked online campaigns (banners and mailers) to ensure on-time delivery, reports and notifications
• Ensured all web content is optimized and meets required standards
• Designed and helped out with email marketing by using HTML templates to maximize clicks and conversions
• Generated reports that detail operation status and activity
• Increased involvement in paid search campaigns
• Created financial invoices for campaigns
• In charge of internal and external communication within the company
• Developed new marketing opportunities for social media
• Developed innovative marketing ideas to reach existing and potential customers
• Developed creative copy for JOYoffer.com, a daily deals website
• Edited and proofread text and images that would be published on JOYoffer.com
• Computed HTML coding and released daily offers
• Researched extensively using scientific and empirical methods
• Worked on customer service for JOYoffer.com
• Dealt directly with merchants and clients by offering sales
• Brainstormed with upper management for creative methods to effectively utilize online advertising
• Consulted with students on a variety of essays
• Marketed Writing Center services
• Developed handouts on common problems in writing
• Head of the judging committee for essay-writing competitions
• Part of the Book Club committee
• Developed creative ideas for magazines, newspapers, and outdoor advertisements
• Proofread final documents
• Drafted newsletters and press releases
• Brainstormed with accounts management team to discuss clients requirements and new concepts
• Researched using the scientific and empirical methods
Cumulative GPA: 3.33/4 AUS Awards: Dean’s List (Fall 2007, Fall 2008, Fall 2010) Senior Project: Designed an integrated marketing communication campaign for our client N_K_D Pizza, and was specifically in charge of research, copywriting, public relations, and editing.
