Director / Qatar Lead
Hill + Knowlton Strategies
Total years of experience :15 years, 4 Months
• Currently managing operations for H+K Strategies in Doha; run organizational transformation of current operations, increase efficiency, acquisition and retention and enhance communication with internal and external stakeholders.
• Responsible for talent hire and training; provide ongoing mentorship for employees based in Qatar and across the region. Currently I line manage 10 people in Qatar with 5 more across the region.
• Manage operations for Kuwait and Levant offices - includes managing team on the ground as well as interoffice work and driving new business.
• Lead new business drive for the company; preparing and leading on all RFPs related to the company from a variety of sectors.
• Lead Covid-19 strategic plan; propose plans for clients in the hospitality industry and how to maximize and best utilize the domestic market, provided trainings and webinars for clients in the industry and how to best utilize digital platforms during the pandemic. Was able to retain 70% of clients during
Responsible for the day-to-day communication with clients, strategy and implementation as well as overseeing a team of 4 account executives. Day to day management included: client communication, maintaining relationships with local media, managing client events (logistics and on-site support), organizing interviews for spokespeople and developing/reviewing content. Clients include: Qatar Leadership Centre, QatarGas, Stars of Science on MBC, University of Calgary in Qatar and Hamad bin Khalifa University. I was responsible for developing Her Highness Sheikha Moza’s long-term social media strategy; which also included the launch of HH’s Instagram account. I was responsible for creating HH’s Instagram content and working with various QF initiatives to gather relevant information and approvals. I also actively work on new business development and proposals (RFPs and proactive new business research).
During my time at Grayling my main client was Hamad International Airport which included content creation, managing press events and tours inside the airport with local and international media. In addition, I managed and launched HIA’s initial social media channels (content and community management). I was also embedded at Al Jazeera Children’s Channel (now part of BeIN Sports) where I was responsible for all their social media channels; including content creation and community management. Other activities included organizing and managing media interviews, press conferences, developing collateral and managing events with media and the client.
In-house consultant based in Qtel responsible for managing Qtel's social media platforms.
Developed and launched various social media platforms for Qtel.
Created content for Qtel's various products and services to be used for social media.
Supervised and trained the Qtel customer service center about social media and integrated the team to use Twitter effectively to manage their customers.
Developed various games and applications on Qtel's Facebook page.
Lead on several local and regional clients ranging from banking to film and real estate.
Responsible for writing company newsletters, press releases, backgrounders, spokespeople biographies and company fact sheets.
Day to day communication with key media outlets and individuals in Qatar as well as the region.
Executed events ranging from small to large scale events - inviting media, organizing press packs and organizing onsite logistics.
