SEO & Digital Marketing Director
Labeb.com (eCommerce & Price Comparison website)
Total years of experience :16 years, 4 Months
Responsible for increasing website traffic and accelerating business growth by leading SEO and wider digital marketing efforts. Also, responsibility increased to include all technical and business aspects of the business serving as a consultant to the CEO and providing solutions to complex issues. Report directly to the CEO.
• Serve as a business advisor in all aspects of the organization, including Marketing, Product, HR, Finance, and Procurement
• Designed a sophisticated SEO strategy utilizing advanced techniques, such as HREFLANG, in line with the complex requirements of the business, including multiple languages and locations; exceeded all SEO expectations
• Analyzed content requirements; designed strategy for content creation outsourcing; managed content creation team; implemented long content strategy; achieved 70% cost efficiencies and increased traffic and conversion rates
• Elicited website business requirements; assessed existing website; identified areas for improvement; led the design of the new website including a unique, rich product catalogue; project-managed the implementation of the website; increased traffic by more than 100% within 6 months, boosted user experience, and achieved higher conversion
• Identified need for business reorganization; designed the new organizational structure; led the implementation of the reorganization; achieved efficiencies
• Supported the development of the AI algorithm for ranking shops and products in the website catalogue
• Supported the creation of financial estimations, future market insights, and growth prospects to be presented to stakeholders
• Involved in the design and implementation of digital marketing ad campaigns
• Selected, implemented, and use various Marketing tools, including Google Analytics, Google Adwords, Facebook Ads, Facebook Page Insights, Ahrefs, Moz Pro Tool, Alexa, Adwords Keyword Planner, Google Page Speed Insights, Gtmetrix, Google Search Console, Bing Webmaster tools, and SEO Frog Crawler
Responsible for increasing website traffic and accelerating business growth by leading SEO and wider digital marketing efforts. Also, responsibility increased to include all technical aspects of the business related to successful online presence. Report directly to the CEO.
• Analyzed website SEO; identified issues and underlying root cause; provided long-term solution by de-indexing low quality pages; achieved an organic traffic growth of 400% in 3 years
• Identified website structure improvement opportunities; implemented URL structure enhancements; achieved better user interaction tracking and increased visibility in search results
• Implemented SEO best practices related to pagination, content tagging, and HTTPS implementation; boosted indexability and website traffic
• Supervised the process of XML sitemaps creation, automation, and implementation; achieved faster indexability and better content visibility
• Identified website design and technical issues; recommended improvements, such as the creation of content hub pages; collaborated with designers and developers to implement initiatives; enriched user experience
• Led IT disaster management process by assessing and analyzing issues, exploring and evaluating solutions, developing and communicating action plan, overviewing execution, and ensuring solution resolved issues through evaluation and success measurement; resolved a major IT issue in a seamless manner and without losing any website traffic
• Designed and led the implementation of QA schema; increased rich results in Google; improved click-through rate significantly
• Selected, implemented, and use various Marketing tools, including Google Analytics, Google Adwords, Facebook Ads, Facebook Page Insights, Ahrefs, Moz Pro Tool, Alexa, Adwords Keyword Planner, Google Page Speed Insights, Gtmetrix, Google Search Console, Bing Webmaster tools, and SEO Frog Crawler
Results-orientated Economic Research expert with extensive industry and academic experience and a track record of enabling stakeholders to make informed decisions by creating insightful, practical, and actionable content based on scientific, comprehensive, and reliable research and data analysis.
Has consistently exceeded research expectations in fields including Macroeconomics, Real Estate Economics, Economic Statistics, Islamic Banking, and Foreign Direct Investment by applying deep economic expertise, solid technical skills, and strong business acumen.
A capable communicator with excellent verbal, writing, and presentation skills, and a proven ability in creating and delivering content tailored to the target audience according to business need.
Has successfully managed large teams, complex projects, and critical processes, and possesses wide general management knowledge and experience due to past corporate roles and entrepreneurial activities.
Responsible for leading the SEO and wider Digital Marketing efforts for Layalina.com, Arabsturbo.com, Alqiyady.com, Ra2ej.com, and several L’Oreal webistes. Reported directly to the CEO.
Analyzed SEO performance, identified issues, developed short-term and long-term strategy, and led the strategy implementation; analyzed user experience issues, identified root cause, developed solution based on business requirements, and led the implementation and evaluation of improvements; increased organic traffic by 40% within a year.
Responsible for leading digital marketing for a new, prominent startup business. Scope of work includes directing web design, SEO, user experience, content creation, and marketing analytics. Report directly to the CEO.
Reached 1 million unique website visitors, and built a social media presence of more than 1 million followers. Sold to a major GCC entertainment business.
Responsible for increasing the website traffic and accelerating business growth by leading SEO and wider digital marketing efforts. Reported directly to the CEO.
• Analyzed website SEO; identified SEO issues; developed plan to resolve issues and mitigate risks; led the Marketing team to execute the plan; increased organic traffic 40-45% annually
• Reviewed URL/navigational website structure; identified layout and design improvements; developed action plan; led the implementation of improvements, including major changes in the website structure; increased traffic by 30% within weeks
• Conducted competitor content research and analysis; identified content gap; created content strategy and content creation plan; oversaw the content creation and publication team and process; increased customer engagement
• Reviewed existing content, identified weaknesses, risks, and issues; developed recommendations to enhance or de-index content; directed the content team to implement improvements; improved website SEO ranking
• Identified design and technical issues; recommended improvements, such as the creation of content hub pages; collaborated with designers and developers to implement initiatives, improved user experience
• Supported the optimization of online advertisement campaigns, including PPC and social media, improved advertisement results
• Selected, implemented, and used various Marketing tools, including Google Analytics, Google Adwords, Facebook Ads, Facebook Page Insights, Ahrefs, Moz Pro Tool, Alexa, Adwords Keyword Planner, Google Page Speed Insights, Gtmetrix, Google Search Console, Bing Webmaster tools, and SEO Frog Crawler
Founded, owned, and managed all technical and business aspects of the website, including end-to-end marketing. Achieved 8m organic unique visitors per month, more than 6k concurrent chatters, and more than $380k in Adsense revenue.
Responsible for conducting research, analyzing data, developing scientific economic content, and providing economic training to officials. Reported to Deputy Director General.
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