General Manager
Bingo Global
Total years of experience :12 years, 5 Months
FMCG "Toys", Manufacturing, Egypt
▪Managed all performance of all revenue generation departments:
➢Marketing and Communications Department.
▪Portfolio Development and Assortment.
▪Pricing Strategy.
▪TV Commercials.
▪E-Commerce.
▪Digital and social media.
▪Merchandising Team.
➢Sales Department.
▪Key Accounts.
▪Modern Trade.
▪Traditional Retail.
➢Retail Operations department.
▪Mega Stores.
▪Mini Stores.
▪Pick and Go.
➢Customer Service department.
▪In-house Call Center
▪Managed annual unit & gross - profit plans by implementing marketing strategies, analyzing trends & results.
▪Collaborate with senior & middle management levels to set revenue goals & company strategy as well as implementing a sales plan to drive revenue growth.
▪Established sales objectives by forecasting & developing annual sales quotas, projecting expected sales volume & profit for existing and new projects.
▪Budgeting, forecasting and the ability to re-adjust spending /costing according to market changes.
▪Managed the products development process and introduced several lines to the market.
▪Maintained and enhanced staff performance by selecting, orienting & training employees. As well as counseling, disciplining, planning, monitoring, coaching and appraising teams' job results.
▪Developed methods, controlling systems and SOP's that support the overall organization's strategy & goals.
▪Reported important operational issues to CEO by proposing & providing different solutions.
▪Managed the reporting and data analysis processes, and built reports & provided strategic recommendations based on data & market trends to CEO.
Developed and designed several Website and portals.
▪Developed and executed several E-Marketing Campaigns.
▪Analyzed and Reported available E-Marketing options to the Management.
▪Managed all web content for both the internet and intranet sites at the company, ensuring that updates are applied on time.
▪Coordinated and worked with business lines and support functions to proactively ensure that web content is always up to date.
▪Designed the graphical user interface of the internet and intranet sites, and worked closely with the Advertising Agencies when required.
▪Maintained all electronic media design and content uploads.
▪Coordinated with the 3rd party online media / internet sites for the fulfillment of the online campaigns. Aviation Cairo International Airport, AVIT Egypt Government Banking Central Bank of Egypt Egypt Branding Agency Little Buddha Brand Design Agency Spain Business Brokerage Elite Business Agents Australia
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