Brand Manager
AVIS rent a car
Total years of experience :15 years, 4 Months
• Participating in developing integrated sales and marketing programs to enhance overall company revenue through activating sales to new target segments while maintaining the current clients “both individuals and corporates”
• Working cooperatively with Call center manager and call center supervisor to segment current company database and suggest tailored activities for each segment.
• Participate in developing and executing marketing strategies, tactics and measures.
• Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications
• Developing Marketing monthly reports to be introduced to senior management
• Looking for new opportunities to enhance company business within KSA. (New Segments, New locations, etc.”
• Digital Marketing Activities
Website social media sites regular follow-up
Execute digital marketing strategy and plan with ensuring its alignment and integration into current offline marketing plan
lead generation campaigns planning and execution/follow up with assigned agencies
monitoring online blogs/social media sites for tracking communications related to the brand of a company
Social media planning and execution.
• Budget management and forecasting
• Agency/Suppliers management “marketing agencies, Gift items suppliers, printing suppliers, event organizers, etc.”
• Outreach activities and event management
• Extracting company reports from ERP systems
• Marketing research and market intelligence.
• Catered to diverse client portfolio in the KSA marketplace in the home and project furnishings, decoration and Laminated MDF domain; increase 1.2 million Riyals in wholesales by developing new sales strategy and revamping management structure.
• Conduct comprehensive marketing study to find out new customers trend in furnishings domain.
• Successfully launched new brand of laminated MDF (Chinese raw MDF) in KSA markets.
• Comprehensive spread for a High gloss products in the KSA markets, achieving 1 million Riyals sales.
Key Responsibilities:
• Establishing trusted long term key accounts to facilitate organizational sustainability; supporting the commercial manager in well informed critical decision making and future planning.
• Preparing business proposals/presentations for sales projects pertaining expand business type; prioritizing consistent improvement in MDF sheet quality as a commitment to excellence and customer satisfaction.
• Conceptualizing and implementing marketing strategies, promotional campaigns and discount schemes; determining product pricing to remain competitive and provide buyers with best value for money.
• Streamlining market research for identification and enforcement of competitor's benchmarks; organizing training for sales team and maintaining constant dialogue to optimize productivity.
• Follow up Commercial Effectiveness; via calculating patterns of goods distribution vs. rate of returns as well as PLANS achievement.
• Strive to Maximize Operational Effectiveness and Client Satisfaction.
• Performing research to determine potential resellers or new distributors/contractors and recruiting new distributors/contractors.
Highlights:
• Achieved accelerated business growth up to 450, 000 Riyals per month for Gas Station department within 1 year of joining.
• Issue a new discount vouchers for gas station attract new committed customer, which accounted for 60% of the monthly sales target.
• Cumulative sales of gasoline reached 658, 000 Liter per month, with total sales amounting to 440, 860 Riyals.
• Alteration from one-pattern to multi-patterns, in transportation section by adding new truck tails to load different materials not only fluid, so efficiency increased to 100% of operating ratios per month.
• Led the expansion of the marketing department to secure access to all department; established logistic procedures for efficient retailer servicing to drive cost savings and outstanding working relationships.
Key Responsibilities:
• Developed tactical/long term plans and monitored execution against budget to enhance organizational capabilities; maintained key accounts and identified avenues to steer expansion in Riyadh market.
• Planned and executed strategies to steer market share growth in Riyadh market; served as a focus point for decision making regarding product pricing and promotional campaigns to enable efficient capitalization of market opportunities.
• Led market research and industry/competitive analysis to eliminate coverage gaps in key market segments; implemented best industry practices aligned with benchmarks to attain best returns on investment.
• Oversaw staff recruitment, selection and training programs to fuel fulfillment of human capital development objectives; arranged professional development programs, performance appraisals and incentives to maintain high job satisfaction.
Highlights:
• Led the launch of a new Ice cream brand (Movenpick) in Syria to drive sales and fortify product portfolio.
• Established the supply chain to enable timely and reliable importing of Ice cream from Jordan, and Cairo.
• Served 10 customers across Syria within the first 9 months, and achieved annual turnover of an estimated Syrian Pounds 2.5 Million.
• Directed the hiring and overall preparation for new out let in Damascus to uphold Company standards.
Key Responsibilities:
• Planned and enforced annual budgets; managed and supervised whole sales activates, and reported to the General Manager to confirm new customer acquisition, business opportunities and high customer relationship management standards.
• Spearheaded market research and analysis to generate sales forecasts for ice cream; improved marketing policies and practices to successfully close sales leads and penetrate a competitive market.
• Kept abreast of FMCG market trends to ensure inventory levels are in sync with consumer demand; determined performance targets, allocated resources and analyzed variances to maximize market potential.
Successfully built the a business from foundation to fully functional operations with a workforce of 8 employees - Actively catered to approximately 289 customers in Damascus and its countryside, resulting in an annual turnover of 1.8 million Syrian Pounds
Highlights:
• Set up company warehouse in a central location to aid efficient distribution; installed state of the art storage system and led consistent improvement in procedures for assured market growth.
• Managed the roll out of computerized systems and updated applications; organized staff training and professional development initiatives to boost morale and retention levels.
Key Responsibilities:
• Controlled the finance department to ensure compliance with established credit terms, criteria and policies; followed up on outstanding payments, and authorized accounts payable transactions to maintain cash flow stability.
• Negotiated mode of shipment and verified Inco-Terms (FOB, C & F, CIF, DAF, etc.); issued bank LCs and negotiated consignments mode, terms and conditions to support distribution and channel expansion.
An independent official governmental body, organize culture activities and events through the year of 2008, The preparation for the festivity began in February 2007 with the establishing of the Administrative Committee for “Damascus Arab Capital of Culture" by a presidential decree. It was a chance to Learn about institutional work, teamwork, working under pressure, time management skills, to identify priorities for action.
Data Analysis. Marketing Strategy. Promotion Advertising. E-Marketing. Service Marketing. Feasibility study. International Economy. Project Management. Management information System.
EDUCATION Course Content: Data Analysis. Marketing Strategy. Promotion Advertising. E-Marketing. Service Marketing. Feasibility study. International Economy. Project Management. Management information System
