Brand and Communications Manager
Bayt.com
Total years of experience :10 years, 2 Months
- Spearheading the development, and optimization of Bayt.com's brand presence as a leading jobsite in the MENA region, through the execution of comprehensive digital marketing strategies, resulting in a 62% increase in brand recognition within the first 6 months.
- Managing a team of 5 marketing professionals, in order to execute content marketing and communication strategies across various platforms, including social media, website, and email, driving a 206% increase in blog pageviews, 53% increase in email clickthrough rates, and a 142% increase in social media impressions in Q2 of 2023.
- Collaborating with external agencies to coordinate PR campaigns and media relations, resulting in 1, 549 media mentions in Q1 and Q2 of 2023, and excellent coverage across prominent MENA publications. Cementing Bayt.com's thought leadership status in the region through the creation/execution of market research reports and industry surveys, as well as managing the media and public speaking engagements of spokespeople, to effectively articulate the brand's market presence.
- Leading and managing the successful planning, execution, and coordination of various virtual events, webinars, and workshops hosted by Bayt.com, to deliver immersive and engaging experiences that effectively foster strong relationships and trust with job seekers, while driving more brand awareness.
- Establishing brand alignment by ensuring that all created content maintains brand standards, style guides, as well as the overall expression of the brand’s identity across all company products and initiatives, such as jobs, employer branding solutions, premium/paid services, networking and Specialties platform, and learning portal.
- Built editorial governance by creating, editing, and managing textual and visual content B2C facing content such as articles for the Bayt.com blog, user acquisition and retention emails, e-commerce ads and email marketing campaigns, as well as scripts for events and webinars, in order to increase user engagement and traffic, enhance user experience and satisfaction and positively influence and increase brand awareness, as well as cement brand positioning and perception in the MENA region.
- Orchestrated content planning, creation, and delivery processes across all of Bayt.com’s social media pages - including the ideation and developing of concept ideas, creating content, scheduling, and publishing posts.
- Prepared accurate and timely reports based on the analysis and tracking of marketing campaign success, to enable informed decision-making and effective and continuous optimization of our marketing strategy. Grew social media impressions by 160% and engagement by 300% in the 2nd and 4th quarters of 2021, through marketing localization, A/B testing, and retargeting campaigns.
- Revamped the content and design for the Bayt.com user acquisition and retention email cadences, as well as the customer service and empowerment communications, and ensured proper implementation by leading online feedback and community management team efforts.
- Researched competitor approaches using surveys, keyword research, market studies, and analytics insights to develop and roll out an integrated and data-driven content marketing strategy that encompasses all channels.
- Ensured a smooth user experience in terms of user registrations, job applications, and job alerts, by taking full ownership of the different features of Bayt.com's core product, user experience, marketing activities, and monetization scheme.
- Worked closely and cross-functionally with UX researchers, developers, and designers to coordinate and optimize the site content and make sure it caters to the needs of job-seekers, as well as, employers while keeping business needs in mind.
- Drove product development and innovation, as well as enhancing its market competitiveness by studying and analyzing information about user needs, competitor's offerings, as well as, leveraging feedback to generate the best user experiences resulting in increased online engagement and revenue.
- Performed A/B tests, making extensive use of analytics and reporting tools, as well as introducing new reports to assess the features of the product and the impact of changes.
- Led efforts to assure the quality of the developed products by validating their functional and technical fitness, including the setup and analysis of systematic focus group tests.
- Successfully delivered more than 50 virtual event projects by managing the day-to-day project activities and resources, from the pre-sales handover stage to post-event closure calls, as well as chairing daily customer and project management team meetings.
- Coordinated and worked closely with the development and event set-up teams to ensure that event customizations and customer requests are delivered on time while ensuring technical accuracy, scalability, and quality of the event.
- Employed project management practices and post-sales processes to ensure the delivery of high-quality outcomes to increase customer renewal rates and their satisfaction scores.
- Prepared estimates and detailed project plans for all phases of the project, and provided status reporting regarding project milestones, deliverables, dependencies, risks, and issues.
- Conducted post-event calls to collect candid feedback from customers, capture testimonials, and arrange for follow-up actions on each feedback item.
- Led and managed a team of Community Managers, who were responsible for generating cross-disciplinary and SEO-friendly content, moderating community-generated content for the Bayt.com Specialties platform, as well as responding to job-seeker feedback in a timely and professional manner.
- Ensured clear communication of product requirements to enrich the user experience on Bayt.com by collaborating closely with the design, development, and marketing teams as well as business stakeholders.
- Engaged closely with users to assess their awareness of the Bayt.com Specialties product and perception of the value it offers.
- Developed and implemented quarterly content strategies and product roadmaps and aligned them with short-term and long-term targets.
- Partook in brainstorming sessions and departmental discussions on brand, voice, and tone of communication with users.
- Generated, edited, and published cross-disciplinary and specialized content daily, as well as moderated community-generated content for the Bayt.com Specialties platform. In addition to managing the Bayt.com master list of specialties and their ontology.
- Developed community management techniques to grow and engage the Bayt.com Specialties community, as well as monitor their activities and usage of the product to enhance user experience.
- Researched and wrote engaging blog posts and other knowledge-based articles, tackling relevant topics in the business.
- Developed and maintained the online presence of the Bayt.com Specialties platform on social media by creating engaging content to increase the number of registered active users and enhance on-site user engagement.
- Implemented online and offline activities to increase community engagement and participation (through meet-ups, contests, promotions, community-outreach efforts, etc.).
- Effectively managed the brand presence for clients on social media (including; CrysTelCall, KASTANA and Al-Izdihar Housing).
- Created and published 50+ industry-related blog posts for the CrysTelCall blog.
- Moderated and reviewed user-generated comments and posts in a quick and timely manner, by responding to queries and comments, and communicating user issues and feedback to clients in order to work side by side towards resolving them.
- Developed and posted written and visual content daily to ensure the success of client programs, while optimizing all content with SEO keywording and preparing monthly social media and SEO performance reports.
- Created content calendars for multiple social media platforms (Facebook, Twitter, Pinterest, etc.).
Thesis Title: “I’m the projector at the planetarium:” Unfolding the Female Journey in The Crying of Lot 49, Wittgenstein’s Mistress and An Unnecessary Woman
- Completed 3 beginner courses in Spanish language - The University of Jordan. - Was a member of the debate team. - Volunteered to help give 8th grade English language classes to the young girls at Al-Jubeiha Secondary School.
