Habib Rahal

Executive Manager Marketing & Co-sponsorship at Rotana

• United Arab Emirates - Dubai
• My current job since August 2016

 Build the business marketing road map
 Manage all marketing channels to ensure brand consistency
 Measure ROI & KPIs and prepare budgets
 Monetize Album Releases, Events, Video Clips, Artists, through (Sponsorship,
barter deals, …)
 Develop campaigns to create a high level of customer interaction (Albums,
Events, …)
 Oversee Social Media accounts
 Manage & improve online content (SEO, Analytics, …)
 Forecast Sales performance trends and act proactively to increase our market
segment
 Liaise with CEO, A&R, Artists’ Management directors to increase client
satisfaction through cohesive strategies
 Motivate marketing team to achieve goals
 Monitor competition and stay up to date with Digital technology developments

Sales Director at Skillz Middle Eas

• United Arab Emirates
• My current job since July 2014

Manage the Digital Solutions Sales team strategy and execute upon
the business model to generate and drive new client growth
- Evaluate new technologies/ digital solution and suggest partnership
criteria
- Help organizations get the most from its technology investment,
leading to cost reduction, efficiency increase and ROI improvement
- Help marketing team in optimizing marketing spent on all major
media channels and measure ROI
- Create Sales Target, Strategy, Sales process and sales team
training while maintaining a positive mind Set leading to positive
results.
- Create Sales & Digital Marketing presentations and deliver in
Seminars and business meetings.
- Provide Sales team with a custom selling system; to increase sales
performance while providing simple easy to manage reporting
system, to identify leads, qualify opportunities and close forecasted
Sales.

General Manager at Melody Artist’s Managemen

• Lebanon
• December 2004 to October 2009

Compiling long and short term Marketing strategies to break new artists
in the Arab world and increase fan base.
- Planned the positioning of Arabic artists in the MENA region -
relooking, image consultancy, and communication training.
- Coordinated advertising & PR activities with related agencies &
suppliers

Marketing Director at Lebanon

• Lebanon
• February 2004 to December 2004

Manager
Future TV SAL

Marketing Director at Warner Music/Music Master Int’l

• Lebanon
• August 2001 to May 2004

Handled and promoted MMI’s Local & International Repertoire (Warner
labels, Wagram, Edel, Music Master…) in the MENA.
- Handled the relation between International Labels and distributors in
the Levant & GCC.
- Created and Executed marketing plans to introduce new labels in the
region (Local and International)
- Organized and managed album launches, press conferences, and
showcases for local and international artists in the MENA.
- Worked as the main liaison with management, agents, Labels,
promoters and all internal departments with regard to assigned artist’s
career.
- Coordinated closely with stock control department to ensure timely
production and adequate stock levels.

at Lebanon

• Lebanon
• October 1998 to October 2002

and Published “Innovative Magazine”,
a free monthly student magazine distributed in all universities in

Corporate Sales Consultant at Ness Investment SAL

• Lebanon
• November 1999 to July 2001

Introduced IZI Car, the first car leasing program in Lebanon to more
than 300 corporate institutions.
- Assisted the marketing department in executing marketing plans
Other

Guide at Published “Free Delivery

• February 1997 to December 1997

Sales Consultant at Lebanon

• Lebanon
• June 1996 to February 1997

Network SB - 5 Index -

Commercial Director at C-Medi

• October 2011 to

- RT News Channels - Dubai UAE
- Handled RT’s major Group Hotels’ accounts in the MENA and
Eastern Europe.

Founder at Innovative Medi

• Canada
• October 2009 to

Founded www.kallimni.com the first Arabic Social Media in the
MENA
- Executed Online Marketing strategies: Social Media
Marketing & Online Advertising