Senior Media Performance Manager - Middle East & Africa
Dyson
Total years of experience :14 years, 4 Months
• Collaborate with cross-functional teams, including marketing, creative, and media buying teams, to develop integrated media plans (audience understanding, audience mapping, media agency brief, recommendation to category leaders)
• Identify opportunities for optimization and provide recommendations to enhance media strategies
• Analyze media performance data from various channels, including digital, social, and traditional media
• Manage media activities from concept ideation to post-implementation analysis, including quarterly & annual media plan approvals
• Monitor and report on key performance indicators (KPIs) to track campaign performance and ROI and optimize strategy-planning-buying for all MEA markets
• Work with media agency day-to-day: responsible for category specific outputs, reporting, dash boarding
• Stay updated on industry trends and best practices to ensure our media strategies are innovative and effective
Responsible for developing, executing and maintaining digital and social media marketing programs to maximize sales and loyalty within Al-Futtaim Motors - Lexus.
• Manage Al-Futtaim Motors - Lexus’ digital properties including website www.lexus.ae and www.intersectbylexus.ae launch, maintenance and managing ad hoc projects on annual basis.
• Develop & manage brand’s social media presence on Facebook, Instagram, Twitter & YouTube following while tracking best in class practices and implementing latest trends for each platform.
• Develop digital marketing plans encompassing website, social media, display, SEO/SEM and initiatives in addition to a long-term digital road map based on brand objectives and annual business goals.
• Develop social media strategies that meet fan acquisition and retention goals and build strong, consistent consumer engagement and advocacy.
• Manage/Create targeted email programs using Hybris system to target specific audience for better conversion & open rates
• Develop & recommend improved website landing pages for better web lead generation and conversation rate
• Manage effective online content projects such product videos, photography, storyboards and 360-degree product visualizers.
• Ensure customer data acquired through the digital channel is integrated into the SAP base
• Manage digital marketing budget, ensuring efficiency of spend.
• Continually track, measure and optimize the effectiveness of online efforts including website visits, ad campaigns, search terms, social media metrics.
• Provide information on emerging technologies and other relevant information in the digital marketing space and recommend their use if appropriate
• Increase online traffic to company website through PPC, SEO/SEM initiatives, email campaigns and social media channels to generate leads
• Managing online brand and product campaigns to raise brand awareness
• Compiling analytical reports relating to web performance to measure ROI
• Tracking conversion rates and making improvements to the website
• Plan, evaluate and recommend design improvements to enhance user experience
• Responsibility for planning and budgetary control of SEO/SEM online campaigns
• Maximize conversions through A/B Split-Testing and design, content, landing page optimization
• Developing company’s email marketing strategies, campaigns, content and measure success
• Overseeing the social media strategy to drive traffic and maximizing website conversions
• Preparing and developing strategic and operational marketing plan to sell products on company website
• Wide knowledge and understanding of various social media platforms such as Facebook, Twitter, YouTube, Instagram...etc.
• Responsible for developing/maintaining company's blog
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Evaluating customer research, market conditions and competitor data
• Meeting and working with clients to understand business objectives and advertising strategy
• liaising with the creative team to develop media strategies and campaigns
• Market and present web/digital strategies to diverse audiences, manage multiple projects and maintain schedules and budgets
• Create, develop and manage content for client's web development projects
• Produced functional documentation including project briefs, business requirements, wireframes, functional specifications
• Interacted with copywriter and web service manager to optimize copy and landing pages for media campaigns
• Managed social media channels including daily monitoring, posting, and content development
• Collaborated with design team to incorporate captivating social networking features into design templates
• Managed online press releases, news and announcements for PR clients
Assisting US/UK-based customers with their queries and requests by conducting functional and usability testing for interactive websites/applications managed with dynamic content in a dozen languages, e-tools, multiple access and segmented content dispensation. Testing applications and assuring quality as requested by clients due to requirements provided.
• Wrote test plans and developed/executed test cases to meet client requirements
• Managed online user accounts, corporate users, packages, promotions and productions
• Prepared/implemented images, banners, ads and online promotions
• Handled online conference calls with clients in the US discussing new requirements for sub-projects and releases
• Prepared presentations and DFD on how to work on projects using milestones, time management and deadlines
• Wrote user manuals, documentations, tutorials and trained new recruits
• Worked with web developers via emails and snapshots discussing technical issues and how to fix severe defects
• Review and discuss specification documents with business analysts
• Bug tracking and testing user interface for data validation
Bachelors in Information Technology
