Marketing Officer
Best AL-yousifi Electronics ( Panasonic )
مجموع سنوات الخبرة :5 years, 9 أشهر
Responsibilities:
1- Marketing:
• Developing and executing annual marketing plans and strategies
• Budget setting and control
• Measurement of ROI
• Developing and executing monthly and category related promotions
• Developing and executing monthly in-store POS materials
• Developing monthly catalogues, flyers and all other communication mediums
2- Advertising:
• Manage Barter Deals with Media, Newspaper, and Magazine.
• Create and develop alien ship with local media and Newspapers.
• Managing daily activities with the advertising agency
• Social media - online Advertising
• Media buying - rate negotiations
• Dealing with agencies
3- Branding:
• Create the showrooms planogram; create a module of all the advertising spaces in the showrooms for rent
• Apply branding standard in all our activity - NP ads / social media / POP’S … etc
• Follow international brands guideline.
4- Corporate Marketing & B2B:
• Responsible for B2B Marketing Calendar
• Responsible for events / products launch, Samsung, Panasonic, Epson copiers & BPX.
• Developing flyers, email shots & magazine ads for b2b business BPX & Copier.
• Creating managing b2b Marketing Campaign and Media plans.
Achievements:
• Successfully Manage Info-connect Consumer electronics event.
• Start and developing the idea of (catalogues distributions door 2 door) in best al yousifi that result positively in sales and brand image.
• Grow Best al Yousifi brand image as multi brand retailer by aggressive advertising with cost effective planning through barter deals and alliance with local news papers and magazines
• Manage 2 catalogues 48 pages in monthly basis more than 350, 000 copy distributed with different categories, Retails consumer electronics, Mobiles, TV, IT, White goods, B2B Copier, BPX security systems, citizen watches to support different departments within the company.
• Create and maintain the Brand social media advertising,
• Manage all Retail Consumer electronics events successfully
• Manage all B2B Business events successfully
• Manage brands events media, Panasonic, Samsung successfully
• Successfully manage media plan for special products launch, Apple, Samsung Smart phones.
• Responsible for developing and delivering marketing strategies for Retail credit
• Creating marketing plans promotions and campaigns based on research.
• Analysis sales and marketing data to identifying target markets.
•Responsible for in-store branding and planograms for easy credit x-cite
• Responsible for mystery shopping evaluations of the sales man team and providing reports.
• Developing Creative brief and marketing materials with
coordination with media suppliers.
• Responsible for social media and online activity.
• Promotions tracking and analysis.
• Review and evaluate effectiveness of promotions
• Budget Tracking
Highlights:
• Played a pivotal role in administering press release service from pricing to selling
• Played an instrumental role in obtaining excellent comments on presentations in the organization.
• Successfully captured new business opportunity including medical clients in the company.
Key Responsibilities:
• Identified primary thrust areas of business based on market surveys/ analysis to optimize sales, volume distribution and customer service.
• Generated revenue, maximized profit margins by identifying high potential sales opportunities and prioritized them to drive sales.
• Provided superior client service and ensured complete customer satisfaction by ascertaining all delivery deadlines and commitments to customers are met.
• Fostered long term profitable client relationships, conducted product overview presentation to clients/consultants with emphasis on new products.
• Assimilated and gained approval for campaign budgets to communicate anticipated costs and to ascertain availability of sufficient funds for the commercial success of the campaign.
• Maintained close contact with management teams and brand managers to determine effective and timely execution of promotional activities.
• Scrutinized the detailed campaign work plan and took corrective action to assure that all activities are completed within established costs and timescales.
