Director of Sales and Marketing
Creative Sense
Total years of experience :20 years, 1 Months
My main goal was to establish and maintains positive community at large brand awareness, develops and executes strategic sales and marketing plans, fosters relationships with professional referral sources, and maintains relationships with prospects.
My Responsibilities
- Manages all internal and external sales efforts.
- Establishes strategic sales and marketing plans to achieve corporate objectives.
- Develops and executes comprehensive sales and marketing plans and programs, both short and long range, to support sales and revenue objectives of the company.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Monitors competitor products, sales and marketing activities.
- Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
MANAGERIAL AND BUDGETARY RESPONSIBILITIES:
* This position participates in the Manager-On-Duty (MOD) rotation schedule. Responsibilities include overseeing operations of the entire community during the assigned MOD rotation, addressing complaints, and resolving problems in accordance with company policies and applicable laws.
* Budgetary responsibilities include managing marketing operating budget and petty cash accounts, monitoring and reviewing financial and budget transactions, and transactions reconciliation.
A pioneer in providing IT Infrastructure, Hosting, Cloud, and IT Consultancy Services in KSA
Key Responsibilities
Planning and Implementation
• Functioning as the business head, with major accountability to identify new market development opportunities, for the purpose of business growth.
• Spearheading a team of sub-ordinate managers to roll-out and effectuate winning business development strategies across multiple business divisions.
• Driving the sales & marketing units to indulge in continuous market research activities to analyze the evolving customer needs, in order to strategize the product / service placement cycles.
• Rendering feedback to the product team for the conceptualization of innovative services and solutions that are strong enough to cater emerging technology needs of various businesses.
Unit Operations Management
• Providing visionary leadership to a cross-functional team, allocating tasks on a regular basis, and conducting follow-up to ensure timely completion of critical sales & marketing functions.
• Defining the monthly business targets for the unit, aligning their schedules with the annual revenue goals, and providing support for generating and converting leads.
• Focusing on the fulfilment of market requirements through the provision of cloud computing, technology consultancy, hosting, and IT infrastructure management services to business clients.
• Leading and monitoring the quality of services delivered to clients, analyzing service delivery timelines, and guiding the team to perform better.
Client Servicing & Relations
• Attending or appointing a sub-ordinate to attend primary customer interaction meetings, price negotiation discussions with the client, and deal closures.
• Acting as a responsible representative of the company’s image, developing lasting relationships with top level management executives of various companies.
• Guiding the team to provide efficient service levels, and leveraging relations with key accounts to procure repeat and referral business opportunities.
• Conducting feedback surveys to gauge the satisfaction level of various clients from distinctive sectors, and reflecting improvements based on these in internal operations.
A distributor of automotive products and materials in the Middle East and other regional markets
Highlights
• Successfully increased the performance, productivity, and profitability levels by more than 25% during the tenure, through the effective implementation of several process enhancements.
Key Responsibilities
Strategic Business Development
• Planned the further development of the company in the KSA region, directed end-to-end business development efforts and defined targets for the team.
• Defined the growth path for the company, based on business, financial, and market analysis, accordingly mobilizing sales and marketing teams to carry out the organizational vision.
• Involved in the provision of consistent, user-friendly and popular ecosystem of products and services that met the ongoing requirements of customers.
• Identified lucrative business opportunities, and motivated teams to actively participate in innovative business development initiatives.
Sales & Marketing
• Focused on attaining regional targets of the sales and marketing functions, through the development of strategic plans based on regional sales inputs.
• Handled the process of collecting potential leads from various sectors, approaching customers with detailed presentations, and completing the sales cycle as per company policies.
• Developed and deployed corrective action plans to transform non-performing business arms into result-driven revenue segments of the company.
• Supported and guided the team to raise the standards of customer service, while also implementing measures to improve productivity and quality of work within the department.
Process / System Enhancement
• Collaborated with the senior management team to schedule and conduct internal audits, identify non-compliances, and take corrective actions.
• Discussed various process improvement initiatives with the GM, and worked towards the development of positive work environment.
• Organized social gatherings, trainings, and bran storming sessions to enhance the efficiencies of 310+ staff members, with a view to build future prospects for the company.
• Analyzed the existing systems for sales, customer service, and operations management, and recommended possible improvements in all modules.
A well-established software, web development, and internet service company in Egypt and Middle East
Highlights
• Instrumental role in the development of Facebook, Twitter, and YouTube platforms for the company, leading to substantial increase in the sales revenues.
• Successfully migrated from Omniture to Google Analytics, which reduced costs by USD 85, 000 per year, and optimized the email opening rate by 166%.
Key Responsibilities
Business Planning and Direction
• Spearheaded a large team comprising of 30 sales executives, and 8 marketing / e-marketing account managers, focused on achieving organizational objectives.
• Formulated the short, mid, and long-term sales & marketing strategies for the versatile range of products and solutions in the company’s portfolio.
• Conducted extensive market research through pertinent surveys and feedback cycles from industry experts, to get insights in the evolving technological requirements of enterprise clients.
• Provided direction to the department, defined business targets, structured key performance indicators, and drove business growth efforts.
Sales & Marketing Management
• Maintained day-to-day interaction with sales managers and marketing executives to regularize all departmental processes as per the plan.
• Provided necessary assistance to cross-functional teams for generating leads, approaching clients, delivering presentations, and closing sales.
• Led and managed the end-to-end marketing cycle, right from campaign planning to ad material development, distribution, and impact analysis.
• Trained teams in various aspects of business development to enhance their skills and develop sustainable talent within the company.
Operational Excellence
• Developed and rolled-out creative initiatives to increase the footfall of company’s solutions in the market, through social media.
• Administered the corporate website of the company, established an e-Commerce system, and kick-started the email newsletter activity to achieve optimum results.
• Ensured that the team complies with existing standard operating procedures and company policies, and constantly enhanced these documents.
• Conducted periodic performance reviews to analyze departmental progress, identify key problem areas, and recommend corrective measures to streamline operations.
YALLA MISR for Communication Technology (S.A.E), an affiliate of El_Kharafy Group (Kuwait), was established on April 8, 1999 and is holding a Class A license from the Telecom Regulatory Board.
YALLA MISR is one of top six Internet Service Provider in Egypt that combines the best of customer-oriented management, user-focused marketing with leading-edge technology.
Owning a nationwide network with about 59 nodes located in major cities across Egypt, YALLA MISR provide ADSL, SDSL, VPN solutions, Web Hosting and Hosting applications to the Egyptian market.
Key Responsibilities:
- Determining a client's business requirements and whether the products being considered are suitable.
- Ensuring quality of service by developing a thorough and detailed knowledge of technical specifications and processes and then documenting them.
- Cold-calling in order to create interest in products and services, generate new business leads and arrange meetings.
- preparing and delivering customer presentations and demonstrations of the services, products, articulately and confidently.
- Marketing and promoting a portfolio of products by writing and designing sales literature and through attending industry events.
- Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale.
- Developing effective sales plans utilising sales methodology.
- Gather market information and prepare reports about competition.
- Ensure all KPIs are followed and adhered to generate revenue.
- Keep a tract of inventory at warehouse and share plan of stock replenishment with direct manager for specially, the fast running items.
Achievements:
- Established the YallaOnline’s Delta dealer’s network in four cities (Quesna, Shibin el kom, Tanta and Benha) with increasing in sales from 12% to 20%/1st quarter.
- Manage a team of 2 sales Rep and operate of all existing 17 network node while planning the sales map of new dealers.
- Prepare market and target customer strategies for the Company in coordination with the team with key result of 4800 non-direct client for the two years.
- Developed a promotional program that maximizes sales and revenue up to $8, 000 monthly using new marketing strategy based on direct marketing and Billboards.
- Meeting budgetary and sales targets through motivating and developing staff, consistently achieving and surpassing KPI which led to a reduction in expenses of 20% per year.
100-Level Courses: Accounting 101 (Introduction to Financial Accounting) (formerly 201) Business 141 (Marketing) Business 171 (Organizational Behaviour) Economics 101 (Introductory Microeconomics) Economics 102 (Introductory Macroeconomics) Math 111 (Finite Mathematics) UPEI 101 (Writing Studies) (see note 3) 200-Level Courses: Accounting 221 (Managerial Accounting) Business 212 (Business Presentations and Communications) Business 231 (Corporate Finance) Business 241 (Management Information Systems) Business 251 (Introduction to Management Science) Business 272 (Human Resource Management) Business 288 (Research and Evidence-Based Management) [Though English 381 is a 300-level course, it is recommended that students take this course in their second year.] 300-Level Courses: Business 301 (Business Law – Part I) Business 333 (Integrated Cases in Corporate Finance) OR Business 334 (formerly 421) (Personal Finance) Business 343 (Integrated Cases in Marketing) Business 351 (Operations Management) Business 371 (Entrepreneurship and New Ventures) Business 391 (Strategic Management) English 381 (Professional Writing) [recommended to be taken in Year 2] 400-Level Courses: Business 485 (Developing Management Skills) Business 495 (Business Research I)
Basic Probability and Statistics Financial Accounting Managerial Accounting Corporate Strategy Microeconomics Macroeconomics Decision Models Corporate Finance Marketing Strategy Marketing Implementation Organizational Behavior and Structure Leadership Operations Management Negotiations Ethics Capital Markets Media Management
Accounting Principle Management, People and Organisations Economics for Business Law for Business Information Systems in Business Financial Markets Financial Management Personal Financial Planning Derivatives and Risk Management
